Pizza Hut Malaysia introduces new innovative thin-crust pizza,
New Crackin' Thin Crust - 0.5cm thinner, cheesier.

PIZZA HUT MALAYSIA has announced a new innovative thin-crust pizza aimed at the younger audience. Thinner by 0.5mm, with a much cheesier display, guarantying satisfaction craving for a crackin' good time.

One might wonder how the "Crackin' Thin Crust" differs from other thin-crust pizzas.

“The New Thin re-invents everything you know about the thin crust. Imagine a thin crust that you love, and picture it being even crunchier and cheesier. Our thin crust is created using the “4K technology”, and by “4K” we mean “4KRAKKK”– which is the combination of an ultra-thin 0.5 cm pizza base with a flavoursome ring of cheddar on the edge that creates the heavenly cracking sound in every bite.”  Emily Chong, Chief Marketing Officer, PIZZA HUT MALAYSIA sheds light on this crucial difference in her statement; 

“Moreover, this “ground cracking” innovation also comes with a crunch guarantee- you get to enjoy the classic mozzarella at the center plus a unique crunchy cheddar edge, giving you the delectable texture of both melty soft and crackin’ crunchy in one bite. Truly, now you can taste more of what you love with the perfect ratio of toppings, cheese, and crust.” she added.


PIZZA HUT MALAYSIA is inviting all of its customers to take part in the 'Crunch Challenge' via social media platforms to celebrate this innovation. Take a video of yourself enjoying the Crackin' Thin Crust and post it on IG Story with the hashtags #CrunchChallenge and #PizzaHutMalaysia to stand a chance to win an iPhone 14 and other prizes!

Order the scrumptious new "Crackin' Thin Crust" today for takeout from the PIZZA HUT  App or a nearby PIZZA HUT location. For more information, please visit the PIZZA HUT MALAYSIA Website for more information.

About QSR Brands (M) Holdings Bhd (QSR Brands):
A franchisee of over 850 KFC restaurants in Malaysia, Singapore, Brunei, and Cambodia, QSR is also the operator of Pizza Hut in Malaysia and Singapore, with more than 480 restaurants and delivery concepts in Malaysia and Singapore. In addition to its restaurant operations, it is extensively involved in breeder and contract broiler farming, hatchery, poultry production, and processing as well as a host of ancillary businesses including baking, commissary, and sauce production. This makes QSR the first and only fully integrated food operator in Malaysia. QSR Brands and its subsidiaries guarantee full halal compliance to customers in all of the Group’s markets. Every aspect of the food manufacturing process follows strict controls and accepts only certificates recognised by the Department of Islamic Development Malaysia (JAKIM) and strictly adheres to MS1500:2009.
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