 |
|
A
seamless blend of style and technology for the always-connected and chic young
consumers
|
HONOR
a leading smartphone brand, has teamed up with luxury Italian fashion house Moschino
to launch HONOR 20 Moschino Edition, along with a series of co-designed
smartphone accessories, adding a fashion twist to HONOR’s latest cutting-edge
smartphone series.
Continuing
the partnership launched at the beginning of this year, HONOR and Moschino today
mark a new milestone in their relationship, to blend advanced technology and
luxury fashion through the HONOR 20 Moschino Edition, which is designed for the
progressive and tech-savvy youth community. HONOR never stops exploring new
ways to push our boundaries in smartphone design to respond to the rapid change
of trends, as well as to empower and celebrate our global youth community to
express their independent and free spirit. Moschino, best known for its unconventional
design and creation of iconic trends, shares the same vision with HONOR.
This
time, both brands are bringing the partnership to the next level by not only co-designing
the special edition HONOR 20 but also launching an exclusive range of
accessories. The collaboration will feature a Moschino-designed UI theme, packaging,
phone case and phone purse, appealing to the fashion sensibilities of the global
youth. The rear of the HONOR 20 Moschino Edition and the range of accessories will
come in an iconic black and gold shade, elevating the consumers’ style while
still staying digitally-connected.
“This
partnership is a natural fit for the two lifestyle brands since HONOR and
Moschino adhere to the commitment of creating designs that best represent the global
youth’s unique character and individuality. We are excited to team up with Moschino
again to create aesthetically-striking tech accessories. Under the creative
direction of Jeremy Scott, the Moschino Edition phone captures the essence of luxurious
style and innovative technology which appeals to our trendy global fanbase,”
said George Zhao, President of HONOR.
"For my designs at Moschino, I
have played with the saying 'This is not a Moschino...' changing and replacing
the noun to create a playful dialogue. So for HONOR, I wanted to give them a
classic Moschino moment," expressed Jeremy Scott, Creative Director of Moschino.
“In fact,
since its
beginnings, Moschino has expressed a creative reality which
transformed irony, fun and provocation into its strengths. ‘This is not a
Moschino phone’ fits perfectly into the ironic and playful DNA of the brand and
carries through the unique and unexpected style of Moschino.” he added.
The
exclusive HONOR 20 Moschino Edition will come to the market soon. The phone is available in black with ‘This is
not a Moschino phone’ in gold. Visit the MOSCHINO retail stores during late of
June in London, Paris and Milan to take a closer look at HONOR 20 Moschino
Edition. Please stay tuned for more Moschino retail stores phone display
details on HONOR’s website and social media platforms.
#CaptureWonder
#HonorXMoschino
ABOUT HONOR
HONOR is a leading
smartphone e-brand. The brand was created to meet the needs of digital natives
through internet-optimized products that offer superior user experiences, inspire
action, foster creativity and empower the young to achieve their dreams. In
doing this, HONOR has set itself apart by showcasing its own bravery to do
things differently and to take the steps needed to usher in the latest
technologies and innovations for its customers.
For more information,
please visit HONOR online at www.hihonor.com/my or follow us on:
ABOUT
MOSCHINO
Italian
luxury brand Moschino was founded in 1983 by Franco Moschino and rose to the
forefront of the international fashion scene through the ironic,
tongue-in-cheek designs. In 2013, Jeremy Scott was appointed Creative Director
and the brand hit a new high with his unexpected original designs that paid
homage to Franco Moschino’s original concepts but were infused Scott’s unique
vision and sartorial wit. The first collection created by the American designer
has been presented of February 2014 on the occasion of Milano Moda Donna
Fall-Winter 14-15.
Moschino S.p.A. is the owner of the
Moschino brands. The company, which was a licensor of AEFFE S.p.A. since from
the brand debut in 1983, was acquired by AEFFE S.p.A. in 1999.
The brand is now distributed in 86 countries and has boutiques in the
most important fashion capitals of the world.
For more information on
Moschino, please visit Moschino online at www.moschino.com
or follow us on: