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| First Units of the MINI Cooper S Countryman and MINI Cooper S Countryman Hightrim delivered to Thailand from BMW Group Malaysia’s partner plant INOKOM Corporation, Kulim, Kedah. |
BMW GroupMalaysia today
delivered the first units of the recently unveiled MINI Countryman for its
export programme to Thailand. The variants exported to Thailand are the MINI
Cooper S Countryman and the MINI Cooper S Countryman Hightrim.
Harald Hoelzl, Managing Director and CEO,
BMW Group Malaysia said, “The INOKOM Corporation plant in Kulim, Kedah, which
is a partnership between Sime Darby Berhad and BMW Group Malaysia,are among30
production sitesin 14 countries around the world for the BMW Group and is an
important touch point for us in the South East Asian region.”
Hoelzl added that being able to support and
serve the markets in the region is an achievement and a landmark milestone not
just for the BMW Group but for Malaysia as well. He said, “We have been
developing our local assembly capabilities here together with our local partner
Sime Darby Berhad and our network of local suppliers with the ambition to
support the region and today, we have taken an important step forward.”
The export initiatives of BMW Group Malaysia
in South East Asia are a clear example of the success of the ASEAN Trade in
Goods Agreement (ATIGA). ATIGA promotes the intra-ASEAN trade and ensures the
realisation of free flow of goods within ASEAN and has aided the BMW Group in
utilising the premium automaker’s plants in ASEAN efficiently, providing
flexibilities to match its production to the market demands, both for domestic
and for export effectively.
The
MINI Cooper S Countryman
Price: THB 2,299,000, approx. RM 259,557.00 (VAT incl.
with MSI Standard Package)
Making a convincing statement through the
rugged appearance and clear silhouette, the MINI Cooper S Countryman
harmoniously embodies the unique, authentic and classic MINI character.
The headlights are encircledby circular LED
daytime driving lights, whose evenly illuminated rings are a signature element,
ensuring the striking contours of the headlights are visible both day and
night. LED fog lights are also installed in both the headlights and taillights
to further ensure safety, while Parking Assistant helps the driver find a
suitable parking space and makes parallel parking easy.
The MINI Cooper S Countryman is powered by a
4-cylinder, 2-liter petrol engine with MINI TwinPower Turbo technology,
producing up to 141 kW/192 hp and hitting a maximum torque of 280 Nm at 1,350 -
4,600 rpm. The combined fuel consumption is 15.9 km/liter and the combined CO2
emission is 142 g/km.
The automatic 8-speed Steptronic
transmission, a sport leather steering wheel with multifunction controls and
Servotronic steering combine to equip the driver for every challenge.The
vehicle also comes equipped with 18” Pair Spoke alloy wheels in silver.
The MINI Cooper S Countryman provides ample
space in the five fully-fledged seats as well asthe foldable rear backrest,
which offers a 40:20:40 split for extended comfort and functionality.
This space and practicality are complemented
with a Piano Black finish and Leather Cross Punch Carbon Black sport seats that
lend the vehicle a sporty edge. To add even more convenience, the automatic
tailgate allows easy access to the spacious boot with a foot-activated motion
sensor under the rear bumper.
The 6.5-inch touchscreen in the central
instrument of the MINI Cooper S Countryman displays navigation information, key
vehicle data, and entertainment features. It is also the portal to MINI
Connected, a personal assistant that supports you on the road with navigation
and information supplied via connection witha smartphone, to keep you connected
and informed at every stage of the journey.
The MINI Cooper S Countryman Hightrim
Price: THB 2,499,000, approx. RM 282,137.00 (VAT incl.
with MSI Standard Package)
The MINI Cooper S Countryman Hightrim
enhances the sportyyetclassical look of the standard MINI Countryman with
Chrome Line highlights across the exterior and interior to add a luxurious
feel.
A rear-view camera combined with Parking
Assistant system makes every parking spot an easy task, while the rear-view
mirror with automatic anti-dazzle function provides an extra level of safety.
Powered by the same 4-cylinder, 2-liter
petrol engine as the MINI Cooper S Countryman, the Hightrim variant generates
up to 141 kW/192 hp and reaches a maximum torque of 280 Nm at 1,350 - 4,600
rpm. Stylish driving fun is guaranteed with the inclusion of an automatic
8-speed Steptronic transmission with gearshift paddles, a three-spoke MINI
Yours sport leather steering wheel with multifunction controls, and 19” Edged
Spoke alloy wheels in silver.
The interior is decked out in MINI Yours
Piano Black Illuminated style with colourful glows that bring the car to life
at night with an energetic, refined ambience, while the top-notch Harman Kardon
HiFi sound system promises to lift your spirits on every drive.
Inspired by the cockpit of a jet plane, the
MINI Head-Up display projects key driving information such as the vehicle’s
speed into the driver’s line of sight without obstructing the view of the road.
The 8.8-inch touchscreen in the central instrument of the MINI Cooper S
Hightrim also comes equipped with MINI Connected, a personal assistant that
supports you on the road with navigation and information supplied via
connection with a smartphone for a greater convenience for every journey.
About BMW EfficientDynamics
BMW
EfficientDynamics was coined by BMW more than a decade ago to define the
company’s long term sustainable strategy to produce fuel-saving and alternative
vehicle concepts through clean production processes. It is an array of
technologies that are already fitted as standard across practically the whole
model range. As the manufacturer with the most comprehensive programme for
reducing fuel consumption and emissions, BMW EfficientDynamics are designed to
enhance the performance and driving pleasure of the vehicles at the same time.
In 2007, BMW was awarded a “Green Steering Wheel” for outstanding environmental
innovation for its BMW EfficientDynamics technology.
The BMW Group
With its
four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles and also
provides premium financial and mobility services. The BMW Group production
network comprises 31 production and assembly facilities in 14 countries; the
company has a global sales network in more than 140 countries.
In 2017,
the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000
motorcycles worldwide. The profit before tax in the financial year 2016 was
approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.
The
success of the BMW Group has always been based on long-term thinking and
responsible action. The company has therefore established ecological and social
sustainability throughout the value chain, comprehensive product responsibility
and a clear commitment to conserving resources as an integral part of its
strategy.
About BMW Malaysia
Sdn. Bhd
BMW Group Malaysia is the representative of BayerischeMotoren Werke (BMW)
AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad
vehicles, spare parts and accessories as well as the overall planning of sales,
marketing, after-sales, and other related activities in Malaysia. The
organisation’s presence in the country includes its National Sales Centre (NSC)
in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which
supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW
Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts
Distribution Centre (PDC) at the Free Industrial Zone of the Senai
International Airport in Senai, Johor which supports 22 markets in the
Asia-Pacific region. BMW dealership network covers 39 outlets in various cities
in Malaysia.
Website: www.bmw.com.my
Facebook: http://www.facebook.com/BMW.Malaysia
Instagram: http://www.instagram.com/bmwmalaysia
YouTube: http://www.youtube.com/bmwMYS
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