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BMW GROUP MALAYSIA BEGINS EXPORT OF THE MINI COUNTRYMAN TO THAILAND.

First Units of the MINI Cooper S Countryman and MINI Cooper S Countryman Hightrim delivered to Thailand from BMW Group Malaysia’s partner plant INOKOM Corporation, Kulim, Kedah.

BMW GroupMalaysia today delivered the first units of the recently unveiled MINI Countryman for its export programme to Thailand. The variants exported to Thailand are the MINI Cooper S Countryman and the MINI Cooper S Countryman Hightrim.

Harald Hoelzl, Managing Director and CEO, BMW Group Malaysia said, “The INOKOM Corporation plant in Kulim, Kedah, which is a partnership between Sime Darby Berhad and BMW Group Malaysia,are among30 production sitesin 14 countries around the world for the BMW Group and is an important touch point for us in the South East Asian region.”

Hoelzl added that being able to support and serve the markets in the region is an achievement and a landmark milestone not just for the BMW Group but for Malaysia as well. He said, “We have been developing our local assembly capabilities here together with our local partner Sime Darby Berhad and our network of local suppliers with the ambition to support the region and today, we have taken an important step forward.”

The export initiatives of BMW Group Malaysia in South East Asia are a clear example of the success of the ASEAN Trade in Goods Agreement (ATIGA). ATIGA promotes the intra-ASEAN trade and ensures the realisation of free flow of goods within ASEAN and has aided the BMW Group in utilising the premium automaker’s plants in ASEAN efficiently, providing flexibilities to match its production to the market demands, both for domestic and for export effectively.

The MINI Cooper S Countryman
Price: THB 2,299,000, approx. RM 259,557.00 (VAT incl. with MSI Standard Package)
Making a convincing statement through the rugged appearance and clear silhouette, the MINI Cooper S Countryman harmoniously embodies the unique, authentic and classic MINI character.

The headlights are encircledby circular LED daytime driving lights, whose evenly illuminated rings are a signature element, ensuring the striking contours of the headlights are visible both day and night. LED fog lights are also installed in both the headlights and taillights to further ensure safety, while Parking Assistant helps the driver find a suitable parking space and makes parallel parking easy.

The MINI Cooper S Countryman is powered by a 4-cylinder, 2-liter petrol engine with MINI TwinPower Turbo technology, producing up to 141 kW/192 hp and hitting a maximum torque of 280 Nm at 1,350 - 4,600 rpm. The combined fuel consumption is 15.9 km/liter and the combined CO2 emission is 142 g/km.

The automatic 8-speed Steptronic transmission, a sport leather steering wheel with multifunction controls and Servotronic steering combine to equip the driver for every challenge.The vehicle also comes equipped with 18” Pair Spoke alloy wheels in silver.

The MINI Cooper S Countryman provides ample space in the five fully-fledged seats as well asthe foldable rear backrest, which offers a 40:20:40 split for extended comfort and functionality.

This space and practicality are complemented with a Piano Black finish and Leather Cross Punch Carbon Black sport seats that lend the vehicle a sporty edge. To add even more convenience, the automatic tailgate allows easy access to the spacious boot with a foot-activated motion sensor under the rear bumper.

The 6.5-inch touchscreen in the central instrument of the MINI Cooper S Countryman displays navigation information, key vehicle data, and entertainment features. It is also the portal to MINI Connected, a personal assistant that supports you on the road with navigation and information supplied via connection witha smartphone, to keep you connected and informed at every stage of the journey.
The MINI Cooper S Countryman Hightrim
Price: THB 2,499,000, approx. RM 282,137.00 (VAT incl. with MSI Standard Package)
The MINI Cooper S Countryman Hightrim enhances the sportyyetclassical look of the standard MINI Countryman with Chrome Line highlights across the exterior and interior to add a luxurious feel.

A rear-view camera combined with Parking Assistant system makes every parking spot an easy task, while the rear-view mirror with automatic anti-dazzle function provides an extra level of safety.

Powered by the same 4-cylinder, 2-liter petrol engine as the MINI Cooper S Countryman, the Hightrim variant generates up to 141 kW/192 hp and reaches a maximum torque of 280 Nm at 1,350 - 4,600 rpm. Stylish driving fun is guaranteed with the inclusion of an automatic 8-speed Steptronic transmission with gearshift paddles, a three-spoke MINI Yours sport leather steering wheel with multifunction controls, and 19” Edged Spoke alloy wheels in silver.

The interior is decked out in MINI Yours Piano Black Illuminated style with colourful glows that bring the car to life at night with an energetic, refined ambience, while the top-notch Harman Kardon HiFi sound system promises to lift your spirits on every drive.

Inspired by the cockpit of a jet plane, the MINI Head-Up display projects key driving information such as the vehicle’s speed into the driver’s line of sight without obstructing the view of the road. The 8.8-inch touchscreen in the central instrument of the MINI Cooper S Hightrim also comes equipped with MINI Connected, a personal assistant that supports you on the road with navigation and information supplied via connection with a smartphone for a greater convenience for every journey.



About BMW EfficientDynamics
BMW EfficientDynamics was coined by BMW more than a decade ago to define the company’s long term sustainable strategy to produce fuel-saving and alternative vehicle concepts through clean production processes. It is an array of technologies that are already fitted as standard across practically the whole model range. As the manufacturer with the most comprehensive programme for reducing fuel consumption and emissions, BMW EfficientDynamics are designed to enhance the performance and driving pleasure of the vehicles at the same time. In 2007, BMW was awarded a “Green Steering Wheel” for outstanding environmental innovation for its BMW EfficientDynamics technology.

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. The profit before tax in the financial year 2016 was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

Website:        www.bmwgroup.com
Twitter:         http://twitter.com/BMWGroup
Google+:       http://googleplus.bmwgroup.com

About BMW Malaysia Sdn. Bhd
BMW Group Malaysia is the representative of BayerischeMotoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.

Website:       www.bmw.com.my
YouTube:      http://www.youtube.com/bmwMYS

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