 |
| Cadbury Dairy Milk collaborates with iconic Malaysian artist Datuk Lat to create limited edition illustrated sleeves on selected products |
In celebration of Malaysian culture, Cadbury
pays homage to the diverse flavours that make the nation. From the local way of
life to sharing the joy of culinary delights with others, the confectionary
conglomerate continues in its quest to bring more joy to consumers by
introducing excitement, surprise and delight in the form of a flavour that is
synonymous to one of Malaysian’s greatest and simplest life pleasures that can
be attained at any local eatery from a kopitiam to a neighbourhood cafe - kopi
c. With its delicious blend of bold kopi c flavour and silky smooth milk
chocolate, Cadbury’s latest product is reminiscent of two memorable flavours
that the nation grew up and are familiar with.
Speaking at the launch of Cadbury Dairy Milk
Kopi C, Nikhil Nicholas, Mondelēz
Malaysia Chocolates Category Manager said, “After many years of support from the Malaysian market, we felt that this was the perfect time for Cadbury
to commemorate our longstanding presence here by celebrating the Malaysian
flavours that make the nation. The delicious taste of Cadbury Dairy Milk’s
signature chocolate coupled with the well-loved kopi c flavour are sure to
delight the taste buds of our Malaysian consumers, especially because both
Cadbury and kopi c are flavours that many grew up and are familiar with and
also represents a seamless integration of global and local icons. We understand
Malaysians’ affinity to food and we hope that our latest flavour continues to
delight our consumers from the old to the young.”
Along with the new limited-edition flavour,
Cadbury Dairy Milk’s iconic staple flavours will also be given a new lease on
life with additional sleeves that feature hand-drawn illustrations by iconic
Malaysian cartoonist, Datuk Lat, whose Kampung Boy series embodies the very
essence of Malaysian culture. The three pieces of drawings in Datuk Lat’s
signature style features the Kampung Boy himself, Lat, depicted at various
stages of his life from a young boy to a man in three typical Malaysian
scenarios - at a kenduri (a gathering
of a community), a kopitiam
(traditional coffee shop in Malaysia) and a kedai
runcit (local sundry shop). The
unique illustrations are centered around Malaysians’ love for food, which is in line with Cadbury Dairy Milk’s running theme
of ‘bringing joy through food’.
Cadbury Dairy Milk first made its entrance
decades ago and remains a Malaysian favourite. Over the years, the chocolate
brand has introduced various well-known flavours including Roast Almond,
Hazelnut, Cadbury Dairy Milk Oreo and Marvellous Creations to name a few, with
the addition of Cadbury Dairy Milk Kopi C as Cadbury’s first localised flavour
to date.
The new Cadbury Dairy Milk Kopi C is now
available in major Hypermarkets and Supermarkets, nationwide with a recommended
selling price of RM8.50 for 165g from now until 30 September 2018. There is
also a limited-edition gift box featuring Datuk Lat’s illustrations which are
available exclusively on Shopee for RM37.
For more information on Cadbury Dairy Milk’s latest
Kopi C flavour, check out the Facebook page at https://www.facebook.com/CadburyMalaysia
and Instagram page at https://www.instagram.com/cadbury_my/.
Mondelēz Malaysia is the nation’s Favourite
Snacking Company and home to iconic brands such as Oreo, Cadbury Dairy Milk,
Tiger Biskuat, Jacob’s, Chipsmore, Choclairs and Twisties. For generations, our
brands have been trusted by Malaysians for their quality, safety and taste.
With over 1,100 employees and three manufacturing plants in Shah Alam, Johor
Bahru and Prai, we work together every day to Create Moments of Joy by sharing
the world’s most favourite brands of snack foods with our consumers.
MDLZ
Malaysia is a part of the Mondelēz International group of companies.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ:MDLZ) is
building the best snacking company in the world, with 2016 net revenues of
approximately $26 billion. Creating more moments of joy in approximately 165
countries, Mondelēz International is a world leader in biscuits, chocolate,
gum, candy and powdered beverages, featuring global Power Brands such as Oreo
and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.
Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ
100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or
follow the company on Twitter at www.twitter.com/MDLZ
Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.