• TikTok launches #TikTokRaya2019 campaign with a wide array of exciting in-app challenges
  • A new in-app challenge will be introduced each week ahead and throughout Hari Raya Aidilfitri
  • Exciting prizes to be won, including TeaLive’s #PowerPuasPuas TikTok Challenge
TikTok, the world’s leading short-video platform, launches its #TikTokRaya2019 campaign to welcome the month of Syawal and its festivities celebrated by all Malaysians across this diverse nation. Leading up to Hari Raya Aidilfitri, #TikTokRaya2019 encourages the spirit of ‘silaturahim’ (ties) amongst family and friends across the nation through a wide array of exciting in-app challenges.

Beginning 24th May, a new #TikTokRaya2019 challenge will be introduced each week, starting with #RayaDahDekat. #RayaDahDekat is a fun challenge that enables all Malaysians to show, parody, or creatively depict the preparation with friends and family ahead of Hari Raya Aidilfitri, as well as coupled with music from TikTok’s Raya music.

Following #RayaDahDekat, the next wave of in-app challenges touching on the upcoming festivities are #FesyenRaya2019 and #BalikKampung2019. These challenges highlight the all too familiar hunt for the best Hari Raya fashion and the journey back to visit family and childhood friends respectively.

On 4th June, a special #TikTokRaya2019 challenge will see nine lucky winners walking away with RM100 vouchers - the only criteria is for TikTok users to be creative and inspired by Hari Raya Aidilfitri. Following this challenge is #JuadahRaya2019, a challenge that celebrates the glorious food that you only get during this period.

In addition, a co-branded challenge called #PowerPuasPuas will also run throughout this period, in partnership with TeaLive, one of Malaysia’s most popular tea-brewers together with Malaysian superstar, Faizal Tahir. The #PowerPuasPuas challenge requires Malaysians to be as imaginative as they can whilst drinking their favourite drink, especially when break-fasting. The best 50 TikTok videos stand a chance to win RM200 worth of TeaLive vouchers. Contest ends 9th June 2019.

Check out some of the popular Malaysian creators and celebrities who have joined the in-app challenges to create short videos using customized stickers for:

@muhdazuan91 😎😎😎😎😎😎 follow ig azuan_ayob #rayadahdekat #bigfamily #tyfcrew ♬ original sound - azuan_ayob(blacky) - Sir_Azuan
@qaseyhoney #juadahraya2019 #tiktokraya2019 #rayadahdekat #mycookingskills #tiktokcooking #FoodIsLife #ilovefood ♬ Cahaya Aidilfitri - Ramlah Ram


@faizal_tahir Korang punya #PowerPuasPuas ♬ original sound - Faizal Tahir
@caventang ε₯ΆθŒΆζŽ§πŸ˜ #powerpuaspuas #tealive ♬ original sound - Caven Tang
“We are thrilled to kick off the #TikTokRaya2019 campaign with a diverse array of localized challenges during this period leading up to Hari Raya Aidilfitri. These in-app challenges are in line with our robust localization strategy to encourage Malaysians to create content relevant to local cultures and trends such as Ramadhan and Hari Raya Aidilfitri,” said Sheau Mei Cheah, User and Content Operations Manager, TikTok (Malaysia). 

TikTok is the world's leading destination for short-form mobile videos. Our mission is to capture and present the world's creativity, knowledge, and moments that matter in everyday life. TikTok empowers everyone to be a creator directly from their smartphones and is committed to building a community by encouraging users to share their passion and creative expression through their videos. TikTok has offices in Beijing, Berlin, Jakarta, London, Los Angeles, Moscow, Mumbai, Sao Paulo, Seoul, Shanghai, Singapore, and Tokyo. In early 2018, TikTok was one of the most downloaded apps in the world. TikTok is available worldwide for iOS and Android. Visit tiktok.com
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