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SPREADS JOY TO OVER 3,400 CHILDREN IN MALAYSIA


The biggest group of children at a single outing being simultaneously treated to watch the latest Walt Disney film ‘Dumbo’ at MBO Cinemas outlets nationwide

Over 3,400 children with special needs or from underprivileged families were in for a treat as one of Malaysia’s largest cinema chains, MBO Cinemas, and children-focused NGO, Kiwanis Malaysia, joined hands to organise a movie outing for the school holidays.

Returning for its third year, the ‘Kiwanis-MBO Mega Movie Treats 3.0’ took place simultaneously across all MBO Cinemas outlets nationwide with a special screening of Disney’s latest live-action film, ‘Dumbo’.

The grand launch of the event took place at MBO’s latest outlet in Atria Shopping Gallery and was officiated by Selangor State Assemblywoman for Kampung Tunku, YB Lim Yi Wei, who was joined by the General Manager of Sales and Marketing of MBO Cinemas, Ms Jamie Tiong, and Mr Ivan Oh, District Governor of Kiwanis Malaysia.

Other key attendees who were present at the launch included Ibu Kiwanis and wife to the late Tan Sri Khir Johari, Puan Sri Khir Johari; Timothy Chu, JCI Malaysia National Vice President; and En Kamarul Hisham Bin Hj Yeop Hashim, a member of the Subang Jaya Municipal Council (MPSJ).

District Governor Ivan Oh said, “The collaboration with MBO to bring this opportunity to children not only brings smiles and cheers for the day, but more importantly, it helps spark imagination and bring home lessons on positive values such as to accept differences or to strive until success is achieved.”

“The impactful message behind the classic tale of ‘Dumbo’; about an elephant calf born with unusually large pair of flappy ears who then discovers that being different is nothing to be ashamed of and instead can be put to good use, will hopefully resonate well with these special children,” added Ivan.

General Manager of Marketing and Sales of MBO Cinemas, Jamie Tiong, mentioned that the cinema chain is privileged to be able to leverage on its market positioning as one of the largest cinema chains in the country to add value to society through charity events of such a scale.

“Hosting the mega movie screening across our outlets in Peninsular and East Malaysia required a lot of coordination and planning from our end and we are proud to collaborate with Kiwanis Malaysia once again in making this event a great, rewarding success.”

“It was humbling to hear that for some of the children, this was the first time they visited a cinema. We hope they brought home some good memories from this experience,” added Jamie.

The 23 participating MBO outlets were from Kuala Lumpur, Petaling, Klang, Ipoh, Skudai, Kluang, Batu Pahat, Kota Tinggi, Teluk Intan, Taiping, Kuantan, Kulim, Melaka, Kota Kinabalu and Kuching.

The event was made successful with the participation of JCI Malaysia pursuant as a partner to Kiwanis Malaysia. Other partners such as Coca-Cola, Pizza Hut and Dutch Lady sponsored assorted food and beverages for all the children.

ABOUT MBO CINEMAS

MBO Cinemas has steadily grown to become a leading brand name in the cinema industry since it first opened its doors to Malaysian in 2005. Now one of the top three largest cinema chain in the nation. Recently awarded Bronze by Putra Brand Awards 2018 under the Entertainment category, MBO shows no sign of slowing down as its plan to further expand in more location. Currently totalling up to 25 locations and 198 screens nationwide, MBO will soon be launching a new outlet in AEON MALL Bandar Dato’ Onn, Johor Bahru, which is expected to be in operation by the 2nd quarter of 2019.  MBO strives to be Malaysia’s most loved cinema brand by providing wholesome quality entertainment experiences delivered by a team of friendly and professional movie lovers. For more information about MBO Cinemas, please visit https://www.mbocinemas.com



ABOUT KIWANIS MALAYSIA
The 48th District of Kiwanis International, Malaysia District is headed by a Governor and a Board of Trustees to support Kiwanis Clubs throughout the country. The first club in Malaysia was formed on 11 April 1976 and today there are 55 Kiwanis Clubs nationwide, with a membership of 1,300 Malaysians. In line with the motto of Kiwanis International: “Serving the Children of the World”, the Kiwanis movement in Malaysia has embarked on a bold strategy of catering to the educational and personal development needs of children and youth who are disadvantaged or face special challenges, through a combination of short-term and permanent, long-term service projects. For more information about Kiwanis, please visit http://www.kiwanis.org.my or email to kiwanispublicrelations@gmail.com

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