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The biggest group of
children at a single outing being simultaneously treated to watch the latest
Walt Disney film ‘Dumbo’ at MBO Cinemas outlets nationwide
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Over 3,400 children with
special needs or from underprivileged families were in for a treat as one of
Malaysia’s largest cinema chains, MBO Cinemas, and children-focused NGO, Kiwanis
Malaysia, joined hands to organise a movie outing for the school holidays.
Returning for its third year,
the ‘Kiwanis-MBO Mega Movie Treats 3.0’ took place simultaneously across all
MBO Cinemas outlets nationwide with a special screening of Disney’s latest
live-action film, ‘Dumbo’.
The grand launch of the event
took place at MBO’s latest outlet in Atria Shopping Gallery and was officiated
by Selangor State Assemblywoman for Kampung Tunku, YB Lim Yi Wei, who was
joined by the General Manager of Sales and Marketing of MBO Cinemas, Ms Jamie
Tiong, and Mr Ivan Oh, District Governor of Kiwanis Malaysia.
Other key attendees who were
present at the launch included Ibu Kiwanis and wife to the late Tan Sri Khir
Johari, Puan Sri Khir Johari; Timothy Chu, JCI Malaysia National Vice President;
and En Kamarul Hisham Bin Hj Yeop Hashim, a member of the Subang Jaya Municipal
Council (MPSJ).
District Governor Ivan Oh
said, “The collaboration with MBO to bring this opportunity to children not
only brings smiles and cheers for the day, but more importantly, it helps spark
imagination and bring home lessons on positive values such as to accept
differences or to strive until success is achieved.”
“The impactful message behind
the classic tale of ‘Dumbo’; about an elephant calf born with unusually large pair
of flappy ears who then discovers that being different is nothing to be ashamed
of and instead can be put to good use, will hopefully resonate well with these special
children,” added Ivan.
General Manager of Marketing
and Sales of MBO Cinemas, Jamie Tiong, mentioned that the cinema chain is
privileged to be able to leverage on its market positioning as one of the
largest cinema chains in the country to add value to society through charity
events of such a scale.
“Hosting the mega movie
screening across our outlets in Peninsular and East Malaysia required a lot of
coordination and planning from our end and we are proud to collaborate with
Kiwanis Malaysia once again in making this event a great, rewarding success.”
“It was humbling to hear that
for some of the children, this was the first time they visited a cinema. We
hope they brought home some good memories from this experience,” added Jamie.
The 23 participating MBO
outlets were from Kuala Lumpur, Petaling, Klang, Ipoh, Skudai, Kluang, Batu
Pahat, Kota Tinggi, Teluk Intan, Taiping, Kuantan, Kulim, Melaka, Kota Kinabalu
and Kuching.
The event was made successful
with the participation of JCI Malaysia pursuant as a partner to Kiwanis
Malaysia. Other partners such as Coca-Cola, Pizza Hut and Dutch Lady sponsored
assorted food and beverages for all the children.
ABOUT MBO CINEMAS
MBO Cinemas has steadily grown to become a leading brand
name in the cinema industry since it first opened its doors to Malaysian in
2005. Now one of the top three largest cinema chain in the nation. Recently
awarded Bronze by Putra Brand Awards 2018 under the Entertainment category, MBO
shows no sign of slowing down as its plan to further expand in more location.
Currently totalling up to 25 locations and 198 screens nationwide, MBO will
soon be launching a new outlet in AEON MALL Bandar Dato’ Onn, Johor Bahru,
which is expected to be in operation by the 2nd quarter of 2019. MBO strives to be Malaysia’s most loved
cinema brand by providing wholesome quality entertainment experiences delivered
by a team of friendly and professional movie lovers. For more information about
MBO Cinemas, please visit https://www.mbocinemas.com
ABOUT KIWANIS MALAYSIA
The
48th District of Kiwanis International, Malaysia District is headed by a
Governor and a Board of Trustees to support Kiwanis Clubs throughout the
country. The first club in Malaysia was formed on 11 April 1976 and today there
are 55 Kiwanis Clubs nationwide, with a membership of 1,300 Malaysians. In line
with the motto of Kiwanis International: “Serving the Children of the World”,
the Kiwanis movement in Malaysia has embarked on a bold strategy of catering to
the educational and personal development needs of children and youth who are
disadvantaged or face special challenges, through a combination of short-term
and permanent, long-term service projects. For more information about Kiwanis,
please visit http://www.kiwanis.org.my or email to kiwanispublicrelations@gmail.com