 |
Contributes 358,920
Healthy Meals Through Annual Community Care Campaign in 2018
Ever
wanted to donate to charity or give back to your community but felt that your
gift was too small to make a difference? Now Ayam Brand™, the 126-year-old Malaysian favourite known for its wide range of
quality canned food is making it easier for you to do just that with the launch of the
Ayam Brand e-Charity site https://www.ayambrand.
The Ayam
Brand™ e-Charity site is believed to be among the first in Malaysia to
be launched and managed by a food manufacturer, with the aim of enabling more
people to help communities in need through the convenience of online orders.
Ayam
Brand is offering the products at 15% off the retail selling price and
providing free delivery to encourage the public to help 8 selected
Non-Government Organisations (NGO) in Kuala Lumpur and Selangor. All the NGOs
are registered with the Department of Social Welfare Malaysia and the Registrar
of Societies. The brand plans to expand the program to cover NGOs in more
states. The site is live and the public can choose how much of the brand’s
products they wish to contribute to recipient organization. The minimum
contribution is one carton.
The
Ayam Brand e-Charity was launched at the finale of the Healthy Kids Food
Festival part of Ayam Brand’s 11th consecutive CSR, held at
Sunway Putra Mall, here today. Cumulatively the brand has contributed 1,404,000
healthy meals for charity, benefitting approximately 20,000 people from 482
charity organizations, with 358,920 meals
distributed this year.
According
to Ayam Brand™ Chairman, Yang Mulia Tunku Dato’ Mu’tamir Bin Tunku Tan Sri
Mohamed, everyone should have easy access to charitable giving, and e-platforms
such as the Ayam Brand e-Charity site make it easier to contribute.
“Food
is a basic necessity, and nutritional food is especially important for
developing children, and senior citizen. However, children and seniors at NGOs
may not have access to some types of food such as Omega-3 and protein rich
foods like tuna and sardines that are essential for their physical and mental
well-being. Ayam Brand has these foods in preservative-free, no MSG added
formats, and now we are proud to make these accessible to more people, so that
they can gift good food to those who need it most,” mentioned Tunku Dato’
Mu’tamir.
The
Ayam Brand™ Healthy KIDS Food Festival aims to empower children to make
food choices through engaging and interactive activities that help them
identify the main food groups, understand portion size and make informed food
choices on how food can positively shape their bodies. Ayam Brand™ contributes
its products to participating charity homes. As part of this annual
event.
With
Malaysia named as one of the ASEAN countries that has the highest prevalence of
obesity among children and adolescence with 23.7% of our children and
adolescent being obese[1], this community care campaign is
timely. Obesity can be linked to eating habits that are learned from young with
overweight children often becoming overweight or obese adults. Cultural factors
are a contributing factor.
Explaining
the Healthy KIDS Food Festival, Tunku Dato’ Mu’tamir said “Children learn
better through play. Ayam Brand developed the Healthy KIDS Food Festival with
games created for kids to have fun. We hope the kids participating today
will practice what they have learned and share these tips with their friends to
spread the message of healthy eating.”
 |
| Mr Nathan Deverre, together with Mr Ting overseeing the participating children at the AYAM Ready to Eat station for a healthier nasi lemak. |
Among
the engaging workshop session were ‘Yay or Nay’ to
differentiate between healthy and unhealthy food choices, crosswords on the
benefits of Omega 3 at the ‘Crossword’ booth, the ‘Healthy
Plate’ booth to determine the quantity of different food groups in a
balanced diet and the ‘DIY’ booth for kids to plate their
own Nasi Lemak Tuna based on what they have learned.
At the
event, Ayam Brand™ introduced a healthier, quicker and more convenient Nasi
Lemak that uses the brand’s coconut milk, with Light Chilli Tuna as sambal,
topped with boiled egg and cucumber for a balanced, tasty and nutritious meal.
Yayasan Sunbeams Home, Pusat Jagaan
Kanak-kanak Harapan, Rumah Amal Cahaya Tengku Ampuan Rahimah, Rumah Ozanam,
Rumah Sayangan, Home of Peace, Rumah Bakti Nur Syaheera and Rumah Kasih Harmoni
from Kuala Lumpur and Selangor received two months’ supply of Ayam Brand
products including sardines, mackerel, tuna and coconut milk productssufficient for two months daily meals.
According
to Pastor Victor Maniam, a representative from Yayasan Sunbeams Home, the contribution of Ayam Brand™ products appreciated
as it is a healthy, fast and convenient addition to their daily diet.
“We
are grateful to Ayam Brand™ for inviting Yayasan
Sunbeams Home to
join in this event and for the generous contribution of their convenient,
nutritious and delicious products. We will be running some of the workshop
activities at Yayasan Sunbeams Home soon because it can help the kids
pick up healthy eating,” said Pastor Victor.
To
make your own contribution, log on to Ayam Brand™ e-Charity website at https://www.ayambrand.com.my/
ABOUT AYAM BRAND
Ayam
Brand, a household name in Malaysia and Asia for 126 years, is famed for its
wide range of quality and healthy canned food that are preservative free and
contain no added MSG. Ayam Brand products are manufactured in state-of-the-art
facilities that meet the highest international standards with
worldwide-recognized certifications (HACCP, ISO 9001) and are certified
‘Halal’. For the past four consecutive years from 2013 to 2016, Ayam Brand has
been ranked in the Top 10 as Malaysia’s most chosen FMCG brands, according to
Kantar Worldpanel’s Brand Footprint Study.
For more information on Ayam Brand,
please visit www.ayambrand.com.my or join facebook :Ayam Brand-World
of Recipes