Contributes 358,920 Healthy Meals Through Annual Community Care Campaign in 2018

Ever wanted to donate to charity or give back to your community but felt that your gift was too small to make a difference? Now Ayam Brand™, the 126-year-old Malaysian favourite known for its wide range of quality canned food is making it easier for you to do just that with the launch of the Ayam Brand e-Charity site https://www.ayambrand.com.my/e-charity.html. Yes, with Ayam Brand™ now everyone can give to charity.

The Ayam Brand™ e-Charity site is believed to be among the first in Malaysia to be launched and managed by a food manufacturer, with the aim of enabling more people to help communities in need through the convenience of online orders.

Ayam Brand is offering the products at 15% off the retail selling price and providing free delivery to encourage the public to help 8 selected Non-Government Organisations (NGO) in Kuala Lumpur and Selangor. All the NGOs are registered with the Department of Social Welfare Malaysia and the Registrar of Societies. The brand plans to expand the program to cover NGOs in more states. The site is live and the public can choose how much of the brand’s products they wish to contribute to recipient organization. The minimum contribution is one carton.

The Ayam Brand e-Charity was launched at the finale of the Healthy Kids Food Festival part of Ayam Brand’s 11th consecutive CSR, held at Sunway Putra Mall, here today. Cumulatively the brand has contributed 1,404,000 healthy meals for charity, benefitting approximately 20,000 people from 482 charity organizations, with 358,920 meals distributed this year.

According to Ayam Brand™ Chairman, Yang Mulia Tunku Dato’ Mu’tamir Bin Tunku Tan Sri Mohamed, everyone should have easy access to charitable giving, and e-platforms such as the Ayam Brand e-Charity site make it easier to contribute.

“Food is a basic necessity, and nutritional food is especially important for developing children, and senior citizen. However, children and seniors at NGOs may not have access to some types of food such as Omega-3 and protein rich foods like tuna and sardines that are essential for their physical and mental well-being. Ayam Brand has these foods in preservative-free, no MSG added formats, and now we are proud to make these accessible to more people, so that they can gift good food to those who need it most,” mentioned Tunku Dato’ Mu’tamir.

The Ayam Brand™ Healthy KIDS Food Festival aims to empower children to make food choices through engaging and interactive activities that help them identify the main food groups, understand portion size and make informed food choices on how food can positively shape their bodies. Ayam Brand™ contributes its products to participating charity homes. As part of this annual event. 

With Malaysia named as one of the ASEAN countries that has the highest prevalence of obesity among children and adolescence with 23.7% of our children and adolescent being obese[1], this community care campaign is timely. Obesity can be linked to eating habits that are learned from young with overweight children often becoming overweight or obese adults. Cultural factors are a contributing factor.

Explaining the Healthy KIDS Food Festival, Tunku Dato’ Mu’tamir said “Children learn better through play. Ayam Brand developed the Healthy KIDS Food Festival with games created for kids to have fun.  We hope the kids participating today will practice what they have learned and share these tips with their friends to spread the message of healthy eating.”

Mr Nathan Deverre, together with Mr Ting overseeing the participating children at the AYAM Ready to Eat station for a healthier nasi lemak.
Among the engaging workshop session were ‘Yay or Nay’ to differentiate between healthy and unhealthy food choices, crosswords on the benefits of Omega 3 at the ‘Crossword’ booth, the ‘Healthy Plate’ booth to determine the quantity of different food groups in a balanced diet and the ‘DIY’ booth for kids to plate their own Nasi Lemak Tuna based on what they have learned.

At the event, Ayam Brand™ introduced a healthier, quicker and more convenient Nasi Lemak that uses the brand’s coconut milk, with Light Chilli Tuna as sambal, topped with boiled egg and cucumber for a balanced, tasty and nutritious meal.

Yayasan Sunbeams Home, Pusat Jagaan Kanak-kanak Harapan, Rumah Amal Cahaya Tengku Ampuan Rahimah, Rumah Ozanam, Rumah Sayangan, Home of Peace, Rumah Bakti Nur Syaheera and Rumah Kasih Harmoni from Kuala Lumpur and Selangor received two months’ supply of Ayam Brand products including sardines, mackerel, tuna and coconut milk productssufficient for two months daily meals. 

According to Pastor Victor Maniam, a representative from Yayasan Sunbeams Home, the contribution of Ayam Brand™ products appreciated as it is a healthy, fast and convenient addition to their daily diet.

“We are grateful to Ayam Brand™ for inviting Yayasan Sunbeams Home to join in this event and for the generous contribution of their convenient, nutritious and delicious products. We will be running some of the workshop activities at Yayasan Sunbeams Home soon because it can help the kids pick up healthy eating,” said Pastor Victor.

To make your own contribution, log on to Ayam Brand™ e-Charity website at https://www.ayambrand.com.my/e-charity.html.

Ayam Brand, a household name in Malaysia and Asia for 126 years, is famed for its wide range of quality and healthy canned food that are preservative free and contain no added MSG. Ayam Brand products are manufactured in state-of-the-art facilities that meet the highest international standards with worldwide-recognized certifications (HACCP, ISO 9001) and are certified ‘Halal’. For the past four consecutive years from 2013 to 2016, Ayam Brand has been ranked in the Top 10 as Malaysia’s most chosen FMCG brands, according to Kantar Worldpanel’s Brand Footprint Study.

For more information on Ayam Brand, please visit www.ayambrand.com.my or join facebook :Ayam Brand-World of Recipes

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