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START YOUR DAY STRONG WITH PROTEIN FROM MILK


Complete your breakfast with a glass of Dutch Lady PureFarm
A strong day needs a strong start. As milk is one of nature’s most nutritious beverages, Dutch Lady PureFarm milk is a delicious and nutritious choice for Malaysian families at breakfast to rev up their mornings and to take on the day.

Amid the morning rush of getting to work and getting children to school on time, breakfast is often neglected. But it is also the most important meal of the day. After a night of sleep, our bodies will need to replenish its nutrient reserves – as it would have been 8 to 12 hours since we last ate. This is why a nutritious breakfast is crucial to start the day. It helps kick start our bodies and boost our energy levels to help us perform our everyday tasks and activities.

But we don’t always need to have a full meal for breakfast to jump start our day. In fact, a simple glass of milk can quickly fill our bodies up with the nutrients we need, and it makes it so convenient for us in the mornings when we have so little time to prepare breakfast.

Getting all the required nutrients in one meal is difficult. But by drinking milk,it helps to fulfill nutrients that our body needs. Most people are aware that milk is rich with calcium, but milk actually provides other essential nutrients that the body cannot generate on its own, such as protein. Moreover, a glass of milk at breakfast helps prepare our body to absorb more goodness from meals for the rest of the day.

“Since 1963, Dutch Lady Malaysia has continuously worked on fulfilling the mission of nourishing a nation and building strong families. For the last 55 years, we have been championing for Malaysian families to have breakfast that include milk. Nutrients from milk help build stronger and healthier families. And having  breakfast as a family builds strong family bonds– both are important to start our day strong,” said Ms. Ramjeet Kaur Virik, Marketing Director, Consumer Dairy, Dutch Lady Malaysia.

And how does milk help build stronger families?

Dutch Lady Malaysia’s nutritionist, Tan Huey Ghee has the answer: “Protein in milk serves as the building blocks of our muscles, bones, hair and nails1, and it also plays a major role in various biological processes, including the formation, regulation, repair and protection of our body. You can say that protein is the maintenance expert that keeps our bodies running smoothly throughout the day”.

Research show that protein in milk contains nine essential amino acids (EAA) and it is easier to digest compared to other sources of protein2. In other words, milk is a rich and convenient source of high quality protein,” she added.

Tan further explained: “Unlike fat, protein cannot be stored in our bodies for future use. This means we are very reliant on our three daily meals to meet our protein needs. In this sense, our breakfasts should contain at least 20% to 25% of our daily nutritional requirement3”.

“Hence, drinking Dutch Lady PureFarm milk in the morning will make a lot of difference to our protein intake -- just by having a glass of milk, it will help you meet more than 50% of your daily protein intake at breakfast4,in an easy and convenient way,” she concluded.

As Malaysia’s No.1 milk5, drinking a glass of Dutch Lady PureFarm milk will give our bodies the essential nutrients it needs, such as:
·     Protein helps build and repair the tissues5 in our body so that it will be in good condition;
·       Calcium is the key to the growth and development of strong bones and teeth for children6, and helps adults maintain healthy bone massto ensure an active lifestyle;
·       Vitamin A allows our eyes to function properly6 and help us stay focused and alert, both at school and at work;
·     Vitamin B2 supports the release of energy from carbohydrates, fats and proteins6;
·   Vitamin D aids the absorption and utilisation of calcium and phosphorus6.

So start your day strong with a nutritious glass of Dutch Lady PureFarm milk for breakfast!To encourage consumers to pair their breakfast with Dutch Lady PureFarm milk, Dutch Lady Malaysia will be running #dutchladybreakfastchallenge – an online breakfast contest from 8th October to 11th November 2018. Join now and  stand a chance of winning exciting prizes worth more than RM 35,000!

For more information, please visit Dutch Lady Malaysia Facebook at www.facebook.com/spread.the.goodness.of.milk or www.dutchlady.com.my.

1.                     Role of dairy protein for developing countries, 2017. Jan Steijns.
2.                     Protein, calcium and phosphorous for bone and muscle health. Global Development Nutrition, Friesland Campina Development Centre AMEA.
3.                     Grovenor & Smolin, 2002.
4.                     Protein RNI for 2017 for adults.
5.                     Retail Audit for 12 months ending July 2016 in Total Penisular Malaysia (Copyright © 2016, The Nielsen Company (M) Sdn Bhd).
6.                  MOH (2010). Guide to Nutrition Labelling and Claims (as at December 2010). Food Safety and Quality Division, Ministry of Health Malaysia, Putrajaya.


ABOUT DUTCH LADY MILK INDUSTRIES BERHAD Incorporated in 1963, Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is a leading dairy company in Malaysia. It is owned by one of the largest dairy cooperative companies in the world, Royal Friesland Campina NV, a Dutch multinational dairy company.

Dutch Lady Malaysia was the first milk company to be listed on Bursa Malaysia in 1968 and the first to introduce Formulated Milk Powder for Children in Malaysia in 1988. Dutch Lady Malaysia, awarded as the Company of the Year 2014 by The Edge Billion Ringgit Club, manufactures and sells a wide range of quality dairy products for the home and export market, with all products enjoying a strong following in brands like Dutch Lady and Friso Gold.

Through a unique collaboration between Friesland Campina and four international research teams/universities, the South East Asian Nutrition Surveys (SEANUTS) study was commissioned to study the nutritional status and insufficiency thereof found to be present in South East Asian children up to 12 years old.

ABOUT ROYAL FRIESLAND CAMPINA Every day, Royal Friesland Campina provides millions of consumers all over the world with food that is rich in valuable nutrients. With annual revenue of 12.1 billion euros, Royal Friesland Campina is one of the world’s five largest dairy companies, supplying consumer and professional products, as well as ingredients and half-finished products to the food industry and the pharmaceutical sector around the world. Royal Friesland Campina has offices in 34 countries and more than 23,000 employees, and its products are available in more than 100 countries. The Company is fully owned by Zuivelco√∂peratieFrieslandCampina U.A, with close to 19,000 member dairy farmers in the Netherlands, Germany and Belgium—making it one of the world’s largest dairy cooperatives.
For more information please visit: www.frieslandcampina.com.

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