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GUARDIAN MALAYSIA HAS INTRODUCED THE BOTANECO GARDEN ORGANIC CHIA SEED OIL AND HONEY RANGE


LATEST RANGE FROM BOTANECO GARDEN'S RANGE
GUARDIAN MALAYSIA has introduced the Botaneco Garden Organic Chia Seed Oil and Honey range, a nature inspired solution that deeply moisturises and protects dry skin and hair with the benefits of traditional home remedies[1],[2] minus the mess.

Themed ‘Be A Mess Free Beauty’ the launch held at A Cut Above Academy, highlighted the messy challenges of preparing DIY beauty remedies using chia seed and honey in a light-hearted take on YouTube tutorials, while sharing the benefits of the two ingredients for the real problem of dry skin and dry hair.

Air-conditioned environments, showers, blow drying hair on high heat and harsh personal care products that do not suit the skin and hair condition of the user can all contribute to dryness[3]. As we get older, skin loses the dewiness of youth, and our scalp produces less oils resulting in dry hair[4]. [5]

With so many factors arrayed against achieving the holy grail of dewy, smooth skin, and lustrous, shiny locks, what can you do?

The new BOTANECO GARDEN ORGANIC CHIA SEED OIL AND HONEY  range offers a solution for eco-conscious consumers who prefer a gentle yet effective personal care range. It includes the aptly named Deep Moist and Protect shampoo, conditioner, hair oil, body wash, body lotion and hand cream for daily hair and skin care focused on moisturisation and protection of dry to normal skin and hair.

The range is formulated with 100% eco-certified organic chia seed oil from Germany to restore skin and hair’s natural moisture barrier and to retain moisture, and enriched with organic honey extract from France that is high in minerals, vitamins and anti-oxidants.The combination of 100% eco-certified organic chia seed oil and organic honey extract provides moisturisation and hydration that is ideal for dry to normal skin types. It is dermatologically tested and proven. It is not tested on animals.

The entire Botaneco Garden range of 58 products, including the new Organic Chia Seed Oil and Honey line is available only at Guardian Malaysia.

Guardian Malaysia now operates a chain of over 400 stores, providing an unrivalled variety of Pharmaceutical, Health and Beauty products to more than 2.5 million Malaysian customers a month, across the country. It is among the leading health, beauty and personal care chains in Malaysia.
Guardian Health & Beauty Sdn. Bhd, Brand Manager, Health & Beauty Own Brand, Malaysia & Brunei, Ms Michelle Yeap explained that the Organic Chia Seed Oil and Honey range was developed to deliver mess-free products based on global cosmeceutical trends, and the needs of Guardian’s customers in the region.

“Nature-inspired,deeply moisturising and protective solutions for dry skin and dry hair are high on our customers’ wish list. We studied numerous eco-certified and organic ingredients before finding the unique combination of 100% eco-certified chia seed oil and organic honey extract that provided the effective moisturising and hydration and benefits for dry to normal skin,” Ms Yeap said.

“Our core consumers enjoy the clean beauty of DIY home preparations but are put off by the amount of time, effort and cost involved in do-it-yourself remedies. The preparation followed by the clean-up of the kitchen and bath after is a workout in itself! There is also the risk of using the wrong recipe at home where the ratio of the ingredients do not deliver good results.”

The Botaneco Garden team demonstrated the possible DIY fails and messiness of preparing chia seed and honey beauty aids for skin and hair in the Botaneco Garden Mess Free Beauty YouTube studio.

“For the Organic Chia Seed Oil and Honey range Botaneco Garden put in the goodness of two functional ingredients to give our consumers an affordable fullpersonal care line that works for dry to normal skin types. It is dermatologically tested and proven so that you can be a mess-free beauty. Use it straight from the bottle or the tube, it is gentle enough for daily use,” she added.

Guests at the Botaneco Garden Organic Chia Seed Oil and Honey launch experienced the mess-free benefits of this line through a full salon hair wash, condition and blow dry service, followed by a manicure with hand massage provided at A Cut Above Academy.

“We tested the Botaneco Garden Organic Chia Seed Oil and Honey shampoo, conditioner, hair oil, body lotion and hand cream ahead of this event to familiarise, and the results were impressive. The shampoo does not produce much foam which is a good thing as foam can strip hair of natural oils, drying it out. The conditioner increased manageability and reduced frizz. The hair oil is a star that makes styling easier and natural looking without weighing down hair,” said Mr Peter Wong, Head of the A Cut Above Academy.

There are five product lines under the Botaneco Garden brand namely Inca Inchi which uses Inca Inchi and Aloe Vera as key ingredients, the premium Organic Argan and Olive Oil range, Botaneco Garden Baby which uses eco-certified chamomile and colloidal oatmeal for a gentle and effective baby range; the Trio Oil range which uses 100% eco-certified oil  - Babassu oil, Baobab oil and Chufa oil, and the new Organic Chia Seed Oil and Honey range.

The Botaneco Garden Organic Chia Seed Oil and Honey range is priced from RM 9.34 for the Deep Moist and Protect hand creamto RM18.77 for the Deep Moist and Protect shampoo, conditioner, body wash and body lotion. The entire line is available at all Guardian stores nationwide, and through the Guardian e-store www.guardian.com.my. For more information on Botaneco Garden please visit http://www.botanecogarden.com/en-my/ or follow mybotanecogarden on Instagram.

The Botaneco Garden Organic Chia Seed Oil and Honey Line

BOTANECO GARDEN ORGANIC CHIA SEED OIL AND HONEY DEEP MOIST  
PROTECT SHAMPOO 
500ML  RM18.77
Ideal for dry and damaged hair as it deeply moisturises for nourished, soft and smooth hair.Improves hair elasticity and manageability while helping to restore natural hair shine and gloss.

Enriched with Panthenol and Hydrolyzed Protein, it helps to increase hair strength, to reduce the formation of split ends and cuticle damage by smoothening the hair cuticle.Helps to protect hair damage from heat, UV and sea water.
BOTANECO GARDEN ORGANIC CHIA SEED OIL AND HONEY DEEP MOIST 
PROTECT CONDITIONER 
500ML RM18.77
Ideal for dry and damaged hair as it deeply moisturises for nourished, soft and smooth hair, while improving hair elasticity and manageability.

Enriched with Panthenol and Hydrolyzed Protein, it helps to increase hair strength, to reduce the formation of split ends and cuticle damage by smoothening the hair cuticle. Helps to protect hair damage from heat, UV and sea water.

Conditions hair to comb, effortlessly.
BOTANECO GARDEN ORGANIC CHIA SEED OIL AND HONEY DEEP MOIST  
PROTECT HAIR OIL 
95ML RM 17.83
Ideal for dry and damaged hair as it deeply moisturises for nourished, soft and smooth hair, while improving hair elasticity and manageability; aiding in restoring natural hair shine and gloss.

Enriched with Vitamin E and Hydrolyzed Protein, it helps to increase hair strength, to reduce the formation of split ends and cuticle damage by smoothening the hair cuticle.Helps to protect hair damage from heat up to 185°C*, UV and sea water.

*Tested on 3 tresses based on the active ingredient.

BOTANECO GARDEN ORGANIC CHIA SEED OIL AND HONEY DEEP MOIST  
PROTECT BODY WASH 
500ML RM18.77
Suitable for dry skin as it helps to nourish and protect the skin against daily aggressions, while soothing the skin. It is blended with CoQ to help improve the appearance of wrinkles and promotes smooth and supple skin.
BOTANECO GARDEN ORGANIC CHIA SEED OIL AND HONEY DEEP MOIST  
PROTECT BODY LOTION 
400ML RM18.77
Suitable for dry skin as it helps to protect the skin from external aggressions, while it rejuvenates and soothes the skin. It is blended with CoQ10 and AHA (derived from Glycolic acid) to help improve the appearance of wrinkles, skin tone and promote skin renewal. The lightweight, non-greasy and non-sticky formula gently nourishes and promotes smooth and supple skin.
BOTANECO GARDEN ORGANIC CHIA SEED OIL AND HONEY DEEP MOIST  
PROTECT HAND CREAM 
60ML RM9.34
Helps to nourish and protect the skin against daily aggressions. Its lightweight, non-greasy and a non-sticky formula.

ABOUT GUARDIAN MALAYSIA
From a 200-sqft pharmaceutical retail outlet catering to the expatriate community to emerging as the leading Pharmacy, Health and Beauty retail chain in Malaysia, Guardian now operates a chain of over 400 stores, providing unrivalled variety of Pharmaceutical, Health and Beauty products to more than 2.5 million Malaysian customers a month, across the country.

Guardian’s commitment to its customers’ needs is also reflected in a dedicated team of pharmacists, who impart professional advice and consultation to customers. Committed to strong corporate governance, which upholds responsible and ethical dispensing at all times.

Guardian is also an advocate of corporate philanthropy and believes in giving back to the community. Guardian celebrates four decades of success by making a pledge to contribute to worthy causes by getting involved in the efforts that help to provide and promote the care, development and well-being of the local communities and supporting programs that are dedicated towards those in need namely, women and children.

ABOUT DAIRY FARM
Dairy Farm is a leading pan-Asian retailer.  At 30th June 2014, the Group and its associates and joint ventures operated over 5,800 outlets and employed over 100,000 people.  It had total annual sales in 2013 exceeding US$12 billion.

The Group operates under a number of well-known brands across four divisions.  The principal brands are:

Food
·       Supermarkets – Wellcome in Hong Kong, Taiwan and the Philippines, Cold Storage in Singapore and Malaysia, Giant in Malaysia, Indonesia, Singapore and Brunei, Hero in Indonesia;
·       Hypermarkets – Giant in Malaysia, Indonesia, Singapore, Brunei and Vietnam;
·       Convenience stores – 7-Eleven in Hong Kong, Singapore, Southern China and Macau;

Health and Beauty
·       Mannings in Greater China and Guardian in the rest of Asia;

Home Furnishings
·       IKEA in Hong Kong, Taiwan and Indonesia; and

Restaurants
·       Maxim’s in Hong Kong, mainland China and Vietnam.

Dairy Farm International Holdings Limited is incorporated in Bermuda and has a standard listing on the London Stock Exchange as its primary listing, with secondary listings in Bermuda and Singapore.  The Group’s businesses are managed from Hong Kong by Dairy Farm Management Services Limited through its regional offices.  Dairy Farm is a member of the Jardine Matheson Group.


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