There's a specific kind of chaos in SS15 on a weekday evening — students weaving between parked cars, someone's motorbike blocking three lots at once, and a queue forming outside a corner shop that wasn't there two months ago. That queue is for chicken. Not the deep-fried-and-doused-in-gravy kind Malaysians already know by heart, but a Thai import that skips the fries and coleslaw entirely in favour of sticky rice, fried shallots, and a sauce most people haven't tasted before. That's Haroy.
 |
| Haroy's SS15 outlet brings Bangkok's Hat Yai-style fried chicken to Subang Jaya |
Quick Travel Facts
- Destination: Haroy (Hat Yai Fried Chicken)
- State: Selangor
- District/City: Petaling District, Subang Jaya (SS15)
- Best known for: Hat Yai-style Thai fried chicken served with sticky rice, fried shallots, and Haroy sauce
- Best time to visit: Any day, though non-peak hours (mid-afternoon, before 6pm) mean a shorter wait
- Recommended duration: 30–45 minutes for a meal
- How to get there: Walking distance from SS15 LRT station, or by car via the Federal Highway/NKVE into SS15
- Estimated budget: RM17–30 per person
- Best for: Thai food fans, students, first-timers curious about Hat Yai-style chicken, casual weekday lunches
- Published: 15 September 2026
- Last updated: 21 September 2026
What Is Haroy?
Haroy is a Hat Yai-style fried chicken concept that started in Bangkok, where it built a following around Chulalongkorn University and on Banthatthong Road for staying close to the southern Thai original — a thin, well-marinated batter rather than a thick American-style coating. In August 2026, the brand opened its first Malaysian outlet at 72, Jalan SS15/4b in Subang Jaya, right in the middle of SS15's dense, ever-changing food strip.
The significance is in what it isn't copying. Malaysia already has a crowded fried chicken scene — crispy, curry-doused, salted-egg-coated, you name it. Haroy instead brings a specific regional Thai format: chicken eaten with sticky rice, dunked in a sweet-spicy dipping sauce, and finished with a generous scattering of fried shallots. No mashed potatoes. No coleslaw. Fries are there if you want them, but they're the add-on, not the main act.
Why Visit?
- A genuinely different fried chicken experience. If you've tried every fried chicken chain in the Klang Valley, this is a format most people haven't encountered — sticky rice and shallots instead of the usual sides.
- A taste of an actual Thai regional specialty, not a generic "Thai-inspired" menu. The dish has a specific, documented origin.
- The wrap format. Haroy also does a burrito-style wrap — sticky rice, cubed chicken, sauce of choice, and shallots rolled together — which is easy to eat on the go, a rarity for fried chicken.
- It's in the thick of SS15's food scene, so a trip here can easily fold into a wider round of eating in one of Subang Jaya's most food-dense pockets.
 |
| The Haroy fried chicken combo — sticky rice, fried shallots, and a choice of sauce |
If you're building a wider Selangor food trail, Haroy pairs well with a stop at Rumahkueh Kak Zu for traditional Malaysian kuih, just down the road in Kajang.
Things to See and Do (and Order)
The signature chicken combo. The core order is a fried chicken combo — one or two pieces — that comes with a choice of sticky rice or steamed jasmine rice, Haroy sauce in original or spicy, a portion of fried shallots, and a drink. The one-piece combo runs RM16.90; the two-piece is RM21.90. Jasmine rice comes at no extra charge; biryani rice is available with a RM1 top-up.
The fried chicken wrap. Instead of a flatbread wrap, Haroy uses flattened sticky rice to hold everything together — chicken, sauce, shallots — burrito-style. It comes in two sizes and in four different sauce options, including a Thai basil version. Worth ordering if you want to eat while walking rather than sitting down for a full combo.
Som tam. At RM6.50, the papaya salad is a good way to cut through the richness of the fried chicken with something sharp and cold.
Thai milk tea (cha chak). At RM7.20, this is the drink to pair with the spicier sauce option — it's sweet enough to calm down a chili hit.
Expect to spend around 30 to 45 minutes here for a full meal, longer if you're visiting during a peak lunch or dinner window and there's a queue.
Food & Local Flavours
The heart of the menu is the sauce — Haroy sauce, available in original and spicy, built on a sweet-spicy profile rather than a straightforward hot sauce. It's what separates this from Malaysia's existing fried chicken lineup, where curry, salted egg, and sambal tend to dominate. Pairing crispy chicken with sticky rice instead of a starchy side is also unusual for the local market, and it changes how the meal is eaten: you tear off a portion of sticky rice, use it to pick up a piece of chicken and a scatter of shallots, then dip the whole thing into the sauce, closer to how the dish is eaten at its source in southern Thailand than to a typical Malaysian fried chicken set.
Culture & Local Character
SS15 itself is worth understanding if you're heading to Haroy. Once a mostly residential pocket of Subang Jaya, it grew alongside the township into one of the busiest commercial and dining strips in the Klang Valley, popular with the student population nearby and known for a food scene that turns over quickly — bubble tea shops lined the street during that craze's peak, and F&B concepts here tend to open and close within a matter of months. Landing a new, unfamiliar format like Hat Yai fried chicken in a neighbourhood this fast-moving and this competitive says something about the confidence behind the opening.
 |
| Haroy's sticky rice fried chicken wrap — burrito-style, easy to eat on the go |
How to Get There
By LRT: SS15 is served by the SS15 LRT station on the Kelana Jaya Line, with Gate B commonly used as a meeting point for food trips in the area. From the station, Haroy is a short walk into the SS15 commercial grid.
By car: From Kuala Lumpur, SS15 is reachable via the Federal Highway or the New Klang Valley Expressway (NKVE), heading toward Subang Jaya. Be prepared for the area's notoriously tight parking — it's one of the trade-offs of visiting one of Subang Jaya's most popular food strips.
Where to Stay
Haroy itself is a meal stop rather than an overnight destination, but Subang Jaya has enough accommodation options nearby if you're building a longer Klang Valley food trip around it — from budget-friendly stays closer to the LRT line to mid-range hotels around the wider SS/USJ area and Sunway. For most visitors, though, Haroy works best as one stop on a day trip rather than a reason to book a room.
Best Time to Visit
Haroy is open daily from 10am to 10pm. Weekday lunch and dinner hours tend to draw the biggest crowds given SS15's student population and office crowd, so if a queue isn't your idea of a good time, mid-afternoon visits are the safer bet.
How Long Should You Stay?
A quick stop: 30 to 45 minutes is enough for a combo meal or a wrap on the go.
A longer visit: Pair it with a wider SS15 food crawl — the area is known for everything from burgers to Chinese mixed rice stalls to other fried chicken specialists, so budget half a day if you want to sample more than one spot.
Travel Tips
- Parking in SS15 is genuinely difficult during peak hours — the LRT is a more relaxed way in if you're coming from elsewhere in the Klang Valley.
- Jasmine rice comes at no extra charge; biryani rice is available with a RM1 top-up.
- The spicy Haroy sauce has real heat — order the original version first if you're unsure, and keep the Thai milk tea on standby.
- Go for the wrap if you want something easy to eat standing up or on the move; the combo is the better choice if you're settling in to eat.
Malaysian Context
Haroy in Subang Jaya sits at an interesting intersection: a specific southern Thai food tradition, landing in one of Selangor's most competitive suburban food scenes, inside a country that already treats fried chicken as a national comfort food in its own right. It's part of a broader pattern across the Klang Valley, where regional Southeast Asian street food formats — Korean, Vietnamese, and now specifically Hat Yai-style Thai — keep finding audiences among Malaysia's food-curious, always-scrolling-for-the-next-spot dining crowd. For a food and travel platform following how Malaysia eats, openings like this are a useful marker of where the country's appetite is heading next.
Frequently Asked Questions
Where is Haroy Subang Jaya?
It's located at 72, Jalan SS15/4b, SS15, 47500 Subang Jaya, Selangor.
What is Haroy known for?
Hat Yai-style Thai fried chicken served with sticky rice, a sweet-spicy Haroy sauce, and fried shallots, plus a sticky-rice fried chicken wrap.
How do I get to Haroy Subang Jaya?
By LRT via the SS15 station (Kelana Jaya Line), or by car via the Federal Highway or NKVE into SS15 — though parking can be tight during peak hours.
What should I order?
The one or two-piece fried chicken combo, the fried chicken wrap, som tam, and Thai milk tea.
When is the best time to visit?
Mid-afternoon on weekdays, if you want to avoid the lunch and dinner rush.
Is Haroy suitable for families?
It's a casual, quick-service format, so it works fine for families, though seating in SS15 corner shops tends to be limited.
Is Haroy suitable for a weekend trip?
Yes — it pairs easily with a broader SS15 food crawl for visitors coming from elsewhere in the Klang Valley.
This article is part of Borakkita.Com's ongoing coverage of Malaysia's food and travel scene, brought to you by Borakkita Media — also publishers of Travelogue Malaysia and the Jejak Malaysia social community.
Final Thought
Fried chicken shops open and close in SS15 faster than most people can keep track of, which is exactly what makes Haroy worth paying attention to now rather than later. It's not reinventing fried chicken — it's introducing an actual regional Thai tradition to a neighbourhood that eats through trends for breakfast. Whether it becomes a fixture or another name on SS15's long list of here-today concepts depends on whether Klang Valley diners take to sticky rice and shallots the way they've taken to curry and sambal. Either way, it's worth trying while the queue is still manageable.