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| AGODA APAC MALAYSIA |
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| AGODA APAC |
Findings from agoda’s Travel and Tech Study
have revealed that Malaysian millennials travel to experience their own national
culture, especially to explore their country’s rich and diverse cuisines and
natural landscapes.
Travel Experience
|
Preference
|
|
1
|
Food and Dining
|
77%
|
2
|
Nature and
Scenery
|
73%
|
3
|
Local Culture or
Lifestyle
|
67%
|
Domestic travel in Malaysia surged by an
additional 10 million visits in 2016[1]. With 77% of Malaysia's
travelers identifying food and dining as a preferred holiday experience,
Malaysia's entrenched foodie culture plays a key role.
This was evident in the ranking of the top
three destinations for Malaysia’s travellers, which included Kuala Lumpur,
Penang and Malacca - all known for their famous local cuisines, such as Penang Laksa
and Malacca Chicken Rice Balls, as well as their access to international dining
options.
#
|
Top Destinations
|
1
|
Kuala Lumpur,
Malaysia
|
2
|
Penang, Malaysia
|
3
|
Malacca,
Malaysia
|
4
|
Johor Bahru,
Malaysia
|
5
|
Kota Kinabalu,
Malaysia
|
6
|
Bangkok,
Thailand
|
7
|
Ipoh, Malaysia
|
8
|
Cameron
Highlands, Malaysia
|
9
|
Kuching,
Malaysia
|
10
|
Langkawi,
Malaysia
|
Apart from food, 73% of travellers from
Malaysia also looked for scenic getaways, the second most important factor in
making their holiday decisions - evident from top destinations such as Penang,
Malacca, and Kota Kinabalu. Also ranking highly, 67% of travellers wished to
explore the diverse culture and lifestyle offered in Malaysia.
Andrew Edwards, agoda’s Global Director for
Brand and Communications said: “The growth of domestic travel shows that Malaysian
Millennial’s are re-discovering their own national heritage. Anyone who has
eaten in Malaysia knows how great the food is but what stands out is the fact
that they are getting off the beaten track to experience their country’s
scenery and local cultures – this is what separates Millennials from older
travelers.”
About the research
The
quantitative online survey was commissioned by agoda, with responses from 1,024
Malaysian respondents aged 18-64. Data was collated between 27 February and 17
April 2017. The top ranked destination
data is based on agoda’s own booking data from January through August 2017.
About agoda
agoda (Nasdaq:PCLN) is one of the world’s
fastest-growing online travel booking platforms. agoda is committed to
delivering the best holidays, at the best prices. With a network of over one
million accommodation properties, including apartments, villas, homes, and
hotels backed by over 15 million real traveler reviews, agoda helps other
travelers find and explore new experiences in new destinations. Established in
2005, the start-up quickly expanded in Asia and was acquired in 2007 by the
Priceline Group – the world’s largest seller of rooms online. agoda is
headquartered in Singapore, with offices in major cities across over 30
countries.