16 September 2017

SMELL GREAT ANYTIME, ANYWHERE – FOR MEN ONLY!

DASHING ANYTIME EDT
Looking good and presentable is the desire of every modern man.Apart from good dressing and postures, men of all ages increasingly recognise bodily scent too can affect a man’s personal image and acceptance by others. This is why amongst those who use fragrance, there is a high degree of reapplication throughout the day.

“A good look must be complemented with good smell,” says Mr. VenkatJangam,Marketing Manager of Wipro Unza Malaysia. “You can be dressed in the latest fashion from head to toe but oftentimes, it is the body odour that will be the ‘killer factor’ to making and maintaining a good impression. That is why it is important for a man, regardless of profession and status, to have pleasant body smell all time, throughout the day.”

Sensing the need for greater convenience to smelling great at all times and for all occasions throughout the day, DASHING, the purveyor of men’s grooming products and the market leader in mass male fragrance in Malaysia has developed Anytime EDT. New DASHING Anytime EDT is a compact sized, easy-to-use and convenient EDT range that can be used anytime and anywhere in a flash. It is designed to fit every pocket size like a neat credit card that is perfect for the man on the go. 

“As a leader of male grooming brand in Malaysia, DASHING understands what most men need – a fragrance that evokes their true masculine soul from within but handy and approachable at the same time,”adds Mr. Venkat. “Now with the arrival of DASHING Anytime that powerful desired expressive and impressive masculine scent of which can be stashed inside their pockets.”

Boasting stylish packaging design that aligns with today’s trend, the pocket-sized DASHING Anytime EDT range comes in four unique variants – Cool, Active, Hattrick and Ultimate Kick. 
1.  COOL
  • The olfactory embodiment of a contemporary man who is nonchalant, loves to hang around with friends and takes life easy. This masculine fragrance defines your identity and magnetism. A cool fresh scent topped with a captivating blend of bergamot and galbanum whilst accented with powdery amber and musk as base note.  This scent is designed to exude the cool masculine charm within you.

2.  ACTIVE
  • Dedicated to the rugged men on the go who are passionate about life in the outdoors. Be confident and active with its incredible masculine fragrance. Topped with modern fougére nuances combined with a bright citrus top note, lavender, muguet heart and a novel amber background. This scent is bound to keep you active on your toes.

3.  ULTIMATE KICK
  • A scent made for champions, Ultimate Kick brings out the suave side in every facade of a modern man’s daily life. The Ultimate Kick features summer-like active fragrance featuring a concoction of lemon, enhanced with the freshness of cardamom supported by vanilla and a musky base. 

4.  HATTRICK
  • A winning strike for every DASHING man, Hattrick’s enigmatic fragrance ignites one’s love for winning goals. Hattrick exudes the unique combination of apple and citrusy freshness, infused with floral notes and a hint of amber.

Retailing at RM 7.00, DASHING Anytime EDT is available at major supermarkets, hypermarkets and pharmacies nationwide. 

About WIPRO UNZA
Since 1980 WIPRO UNZA  has successfully built a wide portfolio of brands for the personal care and household products markets of Asia. Headquartered in Singapore, the Group manufactures and markets leading brands across 50 territories within South East Asia, Greater China and beyond.

WIPRO UNZA’s leading brands include ENCHANTEUR, SAFI, EVERSOFT, DASHING, CARRIE, ROMANO and AIKEN. Many WIPRO UNZA products enjoy positions of market leadership due to the fact that its brands are specifically designed and created with the Asian consumer in mind.

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