11.11 DATA INSIGHTS – HOTEL BOOKINGS SURGES OVER 300

 

11.11 DATA SHOWS STRONG SIGNS OF DOMESTIC TOURISM RECOVERY

The tourism industry has been suffering over the past 20 months due to the impact of the pandemic. Thanks to the successful implementation of The National COVID-19 Immunisation Programme, fully vaccinated Malaysians are once again allowed to travel interstates, and soon overseas via Vaccinated Travel Lane to Singapore.

Following the reopening announcement, SHOPBACK MALAYSIA and our major travel aggregators (OTAs) including AGODA, BOOKING.COM, Hotels.com, KLOOK, and Trip.com experienced a steady increase in travel related purchases since October. During 11.11, Travel even emerged as one of the top categories with over 300% increase in terms of gross merchandise value (GMV) compared to a normal day in September (before the lifting of interstate travel ban).

WE STUDIED THE 11.11 FULL DAY DATA AND FOUND:

(as founded by Mr Eddy Han, General Manager of ShopBack Malaysia)

TRAVEL INDUSTRY SHOWS STRONG SIGNS OF RECOVERY WITH AVERAGE SPENDING OF MORE THAN RM1000 PER ORDER

  • We observed a 2.5x increase in GMV for the travel category after the reopening of interstate travels
  • OTAs such as Booking.com leveraged on the high online shopping traffic on 11.11 and offered 12% upsized cashback to travellers through SHOPBACK MALAYSIA.
  • In addition, the Penang Global Tourism, the tourism bureau of Penang, topped up the offer with an irresistible 40% cashback as part of its effort to revitalize tourism business in the state during 11.11 as well as selected dates within the month of November
  • As a result, during 11.11, we observed an over 300% increase in travel GMV through ShopBack when comparing to a normal day in September 
  • The top 3 OTAs that shoppers made their travel bookings from are Booking.com, Agoda, and Hotels.com
  • Top 5 destinations that Malaysians are planning their vacations to are Kuala Lumpur, Penang, Melaka, Ipoh, and Kuantan

Apart from Travel, Health & Beauty, Fashion & Sports, as well as Home Essentials & Electronics categories saw an exceptional uplift during 11.11.

HEALTH & BEAUTY GREW MORE THAN 7X IN TERMS OF GMV 

compared to a normal day in November.

The top 3 popular Health & Beauty stores are

  • Watsons,
  • Guardians,
  • iHerb 

FASHION & SPORTS GREW CLOSE TO 5X IN TERMS OF GMV 

compared to a normal day in November.

The top 3 popular Fashion & Sports stores are

  • ZALORA,
  • Nike,
  • Adidas.

SHOPPERS SPENT THE MOST ON HOME ESSENTIALS & ELECTRONICS (AMOUNTING TO MORE THAN RM3000 PER ORDER),

The 3 most popular stores are

  • Lenovo
  • Dyson
  • Dell

We also observed a new trend in online shoppers’ behaviour – a smart move of purchasing e-Vouchers, gift cards or store credits before they place an order at online marketplaces/brands’ stores in order to maximize their savings through the instant cashback offered by SHOPBACK.

MORE THAN RM700,000 WORTH OF E-VOUCHERS AND STORE CREDITS WERE SOLD IN A SINGLE DAY DURING 11.11

Over RM80,000 instant cashback were given to users, with the top user receiving more than RM3,000 cashback on his e-voucher/store credit purchase

Top 3 most purchased e-Voucher brands:

  • Lazada,
  • ZALORA,
  • Grabfood

Shoppers taking advantage of limited-time deals of up to 20% upsized cashback on more than 20 stores and merchants (both online and offline retail) including Starbucks

According to ShopBack 11.11 data, millions of shoppers rushed to check out their items when the clock ticked 00.00 on 11.11 (12.00AM – 1.00AM), whereby more than 85% of them shopped from their mobile devices.

As the leading rewards and discovery platform, SHOPBACK partners with more than 600 merchants in Malaysia to reward users with cashback when they go through SHOPBACK to make their purchase. The list of merchants includes SHOPEE, LAZADA, TAOBAO, AGODA, BOOKING.COM, NIKE, WATSONS, ZALORA, as well as brands via Shopee such as Colgate, L’Oréal, Under Armour, Levi’s and many more. 

Over the years, SHOPBACK has evolved from a cashback platform to the region’s #1 a pre-shopping portal that helps shoppers make better and smarter online shopping decisions. Besides Malaysia, SHOPBACK also operates in Australia, Indonesia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. 

To date, more than 3.5 million Malaysians are using SHOPBACK for their daily purchases and the total amount of cashback they’ve earned has surpassed RM90 million. The 11.11 sales day was concluded on a high note, and we look forward to sharing other meaningful features and attractive deals with Malaysian shoppers leading up to 12.12.