CB&TL’s Caring Cup

Kuala Lumpur, 17 November 2020 – In difficult times, even small acts of kindness can make a big difference, and customers of The Coffee Bean & Tea Leaf® (CB&TL) have been instrumental in helping Assunta Integrated Social Services (ASSISS) continue in their mission to serve the underprivileged. Their services include a mobile clinic, and the funds raised in collaboration with CB&TL will be used for the purchase of an additional van to reach more communities in need.

“We are very pleased to announce that CB&TL’s Caring Cup initiative has gathered donations amounting to RM142,000, which will be used to purchase a new van for ASSISS,” said Fiona Rodrigues, Director of Marketing & Development, The Coffee Bean & Tea Leaf® Malaysia. “For years now, ASSISS has been providing marginalised communities with medical check-ups, services and supplies, and this year, the Covid-19 pandemic has seen even more people in need of these services. It is also fitting that this effort coincides with the recent World Kindness Day and it has been a privilege for CB&TL to support their worthy efforts throughout 2020. We will continue to do so throughout the holiday season through the sale of Caring Cup Gift Tags and donation boxes at all CB&TL outlets.”

Proceeds from the popular Caring Cup Gift Tags, available in new designs until 4 January 2021, will help to fund upgrades and essential supplies so that ASSISS can continue their good works.

“Healthcare is an essential service, but for many communities it remains out of reach. In 2019 alone, ASSISS provided medical care or assistance to 11, 597 patients in Klang Valley, Kota Kinabalu, Keningau, Kuching and Bukit Mertajam. During such uncertain and trying times, there has been an even greater need and with the addition of a new van, ASSISS will be able to reach more people in need,” said Sr Elizabeth Tan, FMM, Chairperson of ASSISS. “This collaboration with The Coffee Bean & Tea Leaf® Malaysia is greatly appreciated and comes at a very important time for ASSISS and the people who rely on us for assistance.”

Visit any CB&TL store to make a donation or purchase Caring Cup Gift Tags in support of ASSISS. For more information about CB&TL’s news and promotions, visit the CB&TL Facebook page, or the CB&TL Instagram account @coffeebeanMY, or visit their website

About Assunta Integrated Social Services (ASSISS)

Assunta Integrated Social Services (ASSISS) is managed by Assunta Hospital. Its mission is to provide free healthcare for the “Poorest of the Poor”, offering medical consultation and treatment, monitoring of medical conditions, and promoting better health through advocacy, awareness, and education. ASISS currently runs 24 mobile clinics in the Klang Valley, Monday to Saturday, 6 times a week, offering 24 clinics per month. These services are made available for Malaysians with a combined income of below RM2000, mainly communities residing in squatter areas, government PPR flats and rural villages.

Note: Due to the current restrictions by the National Security Council, clinics have been temporarily suspended. In the meantime, ASSISS continues to offer assistance through its Social Welfare Outpatient and Inpatient Programme, Wound Care Services and Palliative Services.

About The Coffee Bean & Tea Leaf®

The Coffee Bean & Tea Leaf® brand is a leading global roaster and retailer of specialty coffees and teas and is widely credited for driving high quality and innovation to the coffee and tea industry. The company sources the finest ingredients and flavors from around the world and hand blends coffee and tea for the freshest flavors. The Coffee Bean & Tea Leaf® brand started the frozen coffee drink craze with the invention of The Original Ice Blended® drink and is also the first global coffee and tea retailer to offer cold brew tea. The company currently has more than 1,200 retail locations across the globe and can be found in grocery aisles as well as specialty locations including airports and hotels. For more information, visit 

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