Porsche 4kids, a welcome
distraction.
Mascots Tom Targa and Tina Turbo
support the
children in playing, experiencing
and discovering.
|
Stuttgart. In recent weeks, the normal lives of many children
have changed radically. Daycare centres and schools have closed, working
parents are trying to manage the balancing act between work and childcare, and
the home office environment presents both new opportunities as well as enormous
challenges. Porsche is offering families a welcome distraction from life under
lockdown with Porsche 4Kids, a free offer for children at home.
Many games and activities are waiting for young
visitors on the www.porsche4kids.com website. On the site, girls and boys can find
colouring pages, craft ideas with instructions, 'find the word’ and memory
games, puzzles and search-and-find pictures and much more. While playing,
experiencing and discovering, children are supported by the Porsche mascots Tom
Targa and Tina Turbo in both German and English. “We want to give children
access to the mobility of today and tomorrow as well as to socially relevant
topics such as sustainability and safety in road traffic. We want to motivate
the kids to explore, discover, laugh and have fun,” says Oliver Eidam, Head of
Brand Partnership and Sponsoring.
The girls and boys can choose
from various colouring templates - like the Porsche Taycan.
|
Porsche 4Kids creates unique online experiences for
play with high learning standards. Children are not just entertained on the
website, they can train their concentration and learn by playing too. Those who
want to spend their time well offline can download and print out a variety of
images for colouring. There is something there for every child to choose from –
whether Porsche tractors and formula E racing cars, comics or games such as the
“Town, City, Porsche” category game – templates are available to download for
all children to while away the hours. Those who are 12 and over and like
learning quizzes can take part in the Porsche Museum e-mobility challenge. On
this discovery tour, children can learn lots about electromobility, for example
how an electric motor works, where electrical energy is stored and if
electricity only comes from a socket.
In the "Socialize"
section, kids can take a virtual tour of the museum.
|
In the "Socialize" section, kids can take a
virtual tour of the museum. “Our learning programmes could up until now only be
experienced in the exhibition, but the new children’s website now allows us to
make them available to everyone online,” says Achim Stejskal, Head of Heritage
and the Porsche Museum. “We are offering children an easier and readily
accessible way to explore the history of Porsche.” With the Kids Driving School
magazine, parents can practise correct road traffic behaviour with their
children. Tom Targa and Tina Turbo take a playful approach to explaining
traffic rules, the most important road signs and correct bicycle equipment.
There is also a small final test for children to take on the back pages of the
magazine. No boredom guaranteed.
Porsche 4Kids fits perfectly with the motto for the
present time: #DreamsAreMadeAtHome. With this hashtag, Porsche has launched a
global social media campaign for brand communication. Users are invited to post
their dreams of mobility here. This could be their own car standing in the
garage, a model car or a coloured picture of a Porsche downloaded from the
website.
ABOUT
SIME DARBY AUTO PERFORMANCE SDN. BHD.
Sime Darby Auto Performance Sdn. Bhd.
(SDAP) is the authorised importer of Porsche in Malaysia since 2010. Sime Darby
Auto Performance is under the Motors Division of the Sime Darby Group. SDAP
distributes Porsche vehicles and parts and also provides After Sales services
in Malaysia.