STARBUCKS® CELEBRATES EARTH DAY WITH NEW LIMITED-EDITION X HERSCHEL SUPPLY DESIGNER COLLECTION


Sustainable Chic with Starbucks® X Herschel Supply Designer Collection
In celebration of Earth Day, Starbucks partnered with renowned design-driven global accessory brand Herschel Supply Co. to release a new limited-edition designer merchandise collection, available exclusively at Starbucks® stores in Asia. Combining timeless fashion and premium quality, the Starbucks® X Herschel Supply designer collection proves quality and self-expression does not need to come at the cost of a sustainable lifestyle. The collection’s unique designs embody style and authenticity, while giving recycled material a second life.

Starbucks has always been an avid supporter of sustainability. In fact, in January this year the company announced a bold, multi-decade aspiration to become resource positive, working with Starbucks partners, customers and other stakeholders on the journey to encourage more sustainable lifestyles. Starbucks plans to spend the next year continuing to test and learn before formalizing these sustainability targets as part of the company’s 50th anniversary in 2021,” said Erin Silvoy, vice president, Category and Marketing, Starbucks Asia Pacific. “As part of these efforts, this exclusive collection is thoughtfully crafted for the eco-conscious customer on-the-go. Made from 100% recycled plastic bottles (PET), this collection diverts plastic from landfills and oceans, effectively giving these materials a second life as a stylish and convenient accessory for a sustainable lifestyle.”

“In venturing beyond coffee moments, this collection puts the spotlight on eco-friendly material innovation alongside with evergreen designs, set to inspire others to be thoughtfully well-travelled with their faithful companion throughout their journey and adventures anywhere,” says Mikey Scott, Global Marketing Director of Herschel Supply. “Hence, with sustainability becoming a global focus, our latest collaboration with Starbucks presents our trendy customers with a collection that not only satisfies their need but also enables them to do their part for the environment, effortlessly.”

The Starbucks® X Herschel Supply collection includes an assortment of stylish bags made from recycled plastic and drinkware featuring bold colors and eye-catching messages focused on sustainability.

The Starbucks® X Herschel Supply collection includes: -
Classic XL Bag Pack
RM 335.00

Utilitarian-like features top and bottom easy-access pockets made from recovered plastic material with orange zipper finishing.
Long Tote Bag
RM168.00

The contemporary tote bag made from recovered plastic material features a hanging c
ompartment with brown fabric extended handles that allow it to be comfortably worn on the shoulder
Carry Bag
RM 148.00

Perfect for organizing travel essentials, featuring a bright orange convenient carrying handle and
an internal mesh storage sleeve
Fifteen Hip Pack
RM 148.00

Single compartment hip pack made from recovered plastic material designed
to be worn around the waist or as a crossbody
12oz Mug
RM 158.00

Stainless steel double-wall traveler mug of black monochromatic colors to illustrate
the ubiquitous and sleek design with camo-inspired black and grey
16oz Stainless Steel Tumbler
RM 195.00

Double-wall stainless steel tumbler of black monochromatic colors to illustrate
the ubiquitous and sleek design with camo-inspired black and grey
Starting 27 April 2020 onwards, this exciting collaboration will be available at selected Starbucks® designer series stores in Malaysia from RM148 onwards, while stocks last. The Starbucks® X Herschel Supply collection will also be available at select Starbucks® stores in Asia-pacific, including Australia, Brunei, Cambodia, Hong Kong, India, Indonesia, News Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam, while supplies last.

For more details, visit www.starbucks.com.my

*Starbucks Designer Series Stores located at Jaya Shopping Centre, Johor Bahru City Square, Mid Valley (Level G), Bandar Utama (Old Wing), KLCC (Level 3), Berjaya Times Square (Level 1), Juru Auto City, Bangsar Village 2 (Signing Store), Cameron Highlands, PLUS Drive-Thru, Tanjong Tokong Drive-Thru, Melaka Raya, Rawang R&R Drive-Thru, Kota Kemuning Drive-Thru, Medan Gopeng, Icon City Drive-Thru, Batu Ferringhi, Ansa Hotel, Aman Central, Sunway Pyramid (Level G), Ampang Drive-Thru, SkyAvenue, Desa Parkcity, City Mall Kota Kinabalu, The Spring, Bintang Plaza Miri, Oceanus Waterfront Mall.


ABOUT BERJAYA STARBUCKS COFFEE COMPANY SDN BHD
Berjaya Starbucks Coffee Company Sdn Bhd is wholly-owned by Berjaya Food Berhad and a licensee of Starbucks Coffee International. From its first store opening in Kuala Lumpur on 17 December 1998, Starbucks is now available in more than 14 states and federal territories in Malaysia. The company also operates the world’s first Starbucks Signing Store, which promotes accessibility and offers employment and development for the Deaf community. After 20 years in Malaysia, Starbucks has grown not only to become the favorite coffee place for Malaysians, but also a productive member in enriching communities across the country. For more information, please visit the official site at starbucks.com.my or check out our Facebook page at Facebook.com/StarbucksMalaysia.

ABOUT STARBUCKS
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience please visit us in our stores, online at Starbucks.com and through Starbucks Stories.

ABOUT HERSCHEL SUPPLY CO.
Herschel Supply Co. is a Canadian luggage and accessories brand based in Vancouver, BC., founded by brothers Jamie and Lyndon Cormack. With its first products hitting stores in July 2010, the brand now has a global following and is well-known for its range of backpacks, duffels, totes, laptop sleeves and hip packs, alongside smaller accessories such as wallets and hats. The brand frequently collaborates with the likes of Mark McNairy, Clarks, Stussy, and Champion to release novel interpretations of its luggage models.

World renowned for its design-driven global accessories, Herschel Supply Co. aims to produce quality products with a fine regard for detail. Driven to provide the everyday traveler with the perfect bags and accessories, Herschel Supply’s Classic Collection has been thoughtfully designed from the ground up to include details that aid in daily journeys.

The idea for the brand is to modernize nostalgic product. The brand combines rustic elements (the buckles, flap-covered rucksack style, the stitched logo badge) with clean, urban design (flat, tapered panels and the sleek look of a work backpack). But nostalgia is, at its root, about homesickness; Herschel’s method has been to generate wistfulness for a home that neither the brand nor its city-dwelling-hipster core clientele ever had. Herschel Supply products stood out from the rest by showing that it is possible to have a quality product that is both functional and stylish. https://herschel.com/