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| Graf von Faber-Castell for Bentley |
Green
light for a one-of-a-kind partnership: On 1 September, Bentley Motors and Graf
von Faber-Castell are launching the “Graf von Faber-Castell for Bentley”
collection – luxurious writing instruments and accessories that perfectly
combine timeless design, passion for precision and superb craftsmanship.
The
collection boasts three ranges of writing instruments and matching accessories.
All products were jointly designed, developed and launched by Graf von
Faber-Castell in close partnership with the Bentley team. This project is an
exciting new experience for the German luxury brand, as it is the first time
that Graf von Faber-Castell is working together with UK partners.
The
two companies’ headquarters in Stein, near Nuremberg, and Crewe in Cheshire,
North West England, are over 1,000 kilometres apart as the crow files, or over
1,200 kilometres of road – but the distance seemed to disappear after the first
meeting. “Bentley and Graf von Faber-Castell share many things in common”, says
Count Charles von Faber-Castell, Head of Premium: “Many years of tradition
shaped by individuals, unique design, uncompromising quality and understated
elegance.”
And
just as Graf von Faber-Castell is the epitome of exquisite writing culture, the
Bentley brand is the embodiment of luxury cars: Since the British carmaker was
founded almost a hundred years ago, its name has been associated with
traditional elegance, a pioneering design and unparalleled attention to detail.
As early as the 1920s, the legendary “Bentley Boys” caused a furore in their
fantastically designed sports cars during the Le Mans races; the Windsor
family’s royal stagecoaches are today just as eye-catching as the gleaming
chrome-coloured Continental coupés of Hollywood stars.
From
impressive supercars to intricate writing instruments – two worlds united in
one design vocabulary. “Infusing other products with Bentley’s DNA is no easy
task”, explains Chris Cooke, Head of Product Design at Bentley Motors. “But we
managed it with our ‘Graf von Faber-Castell for Bentley’ collection.” The
fountain pens, rollerball pens and ballpoint pens share many of the exquisite
design aspects found in the world of motors: For example, the pen cap was
finished with the typical knurling found in cars and the distinctive Bentley
“B”, and the characteristic diamond pattern can be found as a fine guilloche on
the barrel. The front and corner pieces are polished to a gleam, and are
reminiscent of the striking, chromed elements of a luxury car.
The
colours of the writing instruments also meet the exclusive Bentley colours:
instead of classic racing colours like “Racing Green”, more modern, subtle
shades were chosen – such as dazzling “Sequin Blue”, anthracite “Tungsten” and
shimmering “White Satin”.
At
the same time, the typical design elements of the Graf von Faber-Castell
Collection are also recognisable: the solid sprung clip, platinum-plated
surfaces and straightforward, understated design – a wonderful combination of
elegance and pace, perfectly topped off by a case made of fine Italian
calfskin, hand-sewn like the interior of a luxury car.
From
1 September 2018, the new “Graf von Faber-Castell for Bentley” collection will
be available worldwide at retail prices from EUR 330 to EUR 400 in Graf von
Faber-Castell stores, department stores and specialist shops, online and in
selected Bentley car dealerships. Over the coming year, the collection will be
expanded to include additional ranges of writing instruments and a limited
special edition.
START YOUR ENGINE:
“Graf of Faber-Castell for Bentley” collection
Fountain pen: RM 2088 (with stainless-steel nib in M, F, EF, B)
Rollerball pen: RM 1888
Ballpoint pen: RM 1688
Leather case, black: RM 1288 Barrel Metal, with multiple
coats of paint,
guilloché
Metal parts: Chrome, highly polished
Available: end September 2018
OUTLETS
Faber-Castell Retail
Outlets (Suria KLCC, Mid Valley Megamall, 1 Utama, Sunway Pyramid) Czip Lee
Bangsar Bentley Showroom @ Menara Etiqa, KLCC The products are also sold exclusively
Online at Faber-Castell Official Store @ OneShop.com.my; Shopee; LazMall and
eZbuy
BENTLEY
Bentley Motors is the
world’s most popular luxury car brand. The company’s Design, Research &
Development departments as well as the production centre for the four main
model lines the Continental, Flying Spur, Bentayga and Mulsanne are located at
its headquarters in Crewe (UK). The combination of skills built up over
generations, a high level of engineering expertise and the latest technology
make this British luxury car brand unique. Bentley is renowned for the
exceptional quality of its products and sets the standard for “Handmade in
England”. Bentley employs some 4,000 members of staff in Crewe.
GRAF
VON FABER-CASTELL
Founded in 1761,
Faber-Castell is one of the most renowned manufacturers of high-quality writing
and drawing instruments worldwide. Since 1993, the Graf von Faber-Castell
luxury brand has been applying traditional craftsmanship and sophisticated
design to ever new design and cooperation ideas, making it a perfect match with
the equally style-conscious and innovative spirit of Bentley
Tags
LIFESTYLES