·         Exploring ways to stay healthy through connected health
·         Teams-up with AXA AFFIN Life Insurance, BookDoc and Naluri to offer attractive rewards to Malaysians 
Digi Telecommunications Sdn Bhd (Digi) announced today the launch of Digi Stepz, a wellness pilot programme that allows Malaysians to stay fit by measuring their average daily steps through fitness wearables and, the best part be rewarded for staying active.

The programme, which is in partnership with an insurance provider AXA AFFIN Life, an online healthcare solution provider and reward partners, BookDoc and, a lifestyle management application provider, Naluri is open to all Malaysians between the ages of 18 and 39. Digi Stepz runs for a month-long period beginning from 3 November until 2 December 2018 at all participating Digi Stores in Klang Valley.

Digi’s Chief Digital Officer, Praveen Rajan said that Digi together with its partners AXA AFFIN Life, BookDoc and Naluri are providing a complete e-health solution to encourage Malaysians from all walks of life to lead a healthier lifestyle by staying fit and healthy.  

Based on the National Health and Morbidity Survey 2015, an estimated population of 3.5 million and 6.1 million Malaysians, are suffering from non-communicable diseases (NCDs) such as diabetes and hypertension respectively. While an estimated population of 9.6 million Malaysians are with high blood cholesterol level.  It is worrying that more than half of the Malaysian population is suffering from NCDs.

“As Malaysia’s largest network with 11.8 million subscribers or one-third of the population we have a social responsibility to Malaysians including our customers in connecting them to what matters most – their health.  And, the unique thing about Digi Stepz is that we offer attractive rewards to raise the level of interest in health and fitness among Malaysians,” he explained.

Praveen said for Digi, connecting customers to what matters most doesn't just stop at providing them the benefits and opportunities that come with the digital world. Digi has always been in the forefront of exploring ways to bridge the gap between the customers need and technology, offering them innovative and unique solutions that have the potential to impact their lives.

The healthcare industry is evolving with digital health solutions and we are pushing our boundaries to explore the opportunities in this space. He added that with Digi Stepz, Digi is enabling Malaysians to take charge of their health and wellness to lead a healthier lifestyle.

AXA AFFIN Life’s Chief Customer Experience Officer (CCXO), GG Kam said, “We are honoured to be partnering with Digi again, who shares the same vision and purpose as us, which is to empower Malaysians to live a better life through preventive healthcare. Thanks to the advancement of technology, we are proud to be part of this e-health solution to incorporate AXA eMedic - Malaysia’s first-in-the-market online Medical Card for millennials. We incentivise healthy habits, rewarding them with meaningful benefits like cash back for taking proactive measures to improve their health and well-being.”

BookDoc Founder and Chief Executive Officer Dato Chevy Beh said, “We are honoured to be able to play an important role to help improve the well-being for all Malaysians. Malaysia has the highest obesity rate in Southeast Asia and we want to help reverse this trend. Furthermore, NCDs is a preventable one. So why wait when we can take a more proactive approach? BookDoc offers a complete fitness solution to Malaysians. Participants will be rewarded for staying active and when unwell, BookDoc allows them to search and book healthcare professionals, anytime, anywhere,”.  
Naluri Founder and Chief Executive Officer Azran Osman-Rani said, “Trying to achieve a healthy lifestyle is difficult, and it’s made even harder if we try to do it alone. We’re excited to provide personalised coaching and guidance through Naluri, to help Malaysians achieve their health goals, and reap attractive rewards in the meantime.”

Participants need to accumulate daily steps by doing their favourite fitness activities to enjoy rewards from over 60 merchants from BookDoc and up to 12% cash back on their first year annual premium with AXA eMedic.

The merchant and insurance rewards are tiered based on Bronze, Silver and Gold categories.  In the Bronze category, participants who walk, for example a minimum of 3,000 average daily steps per month are entitled for merchant rewards only.

In the Silver and Gold categories, participants who walk a minimum of 6,000 and 10,000 average daily steps per month are entitled for 6 per cent and 12 per cent cash back on their AXA eMedic plans respectively.  In both categories, participants are also entitled to merchant rewards.

To join Digi Stepz, participants need to purchase AXA eMedic which starts from RM32 a month. Participants also need to purchase fitness watches by Fitbit or Garmin, which comes with exclusive discounts of up to RM169 from participating Digi Stores in Klang Valley. Upon signing-up, participants will also receive free Digital Health Coach Programme from Naluri Hidup for two weeks.

For more information on this programme, visit digi.my/digistepz

Digi is a mobile connectivity and internet services provider enabling 11.8 million Malaysians on our advanced 4G+ network. We have an ambition to provide relevant, personalised, and engaging digital products and services that will fully enable our customer’s digital lifestyles. Listed on Bursa Malaysia, Digi is part of global telecommunications provider Telenor Group, and is a leader in driving responsible business practices. For more information, visit www.digi.com.my.

Incorporated in February 2006, AXA AFFIN Life Insurance Berhad is a joint venture company between AFFIN Holdings Berhad and AXA Group, a worldwide financial protection leader, which is headquartered in Paris. Leveraging on the AXA Group’s strength as a financial protection expert and AFFIN Holdings’ local knowledge and diversified network, AXA AFFIN Life is focused on helping individuals manage risk and achieve their financial goals. AXA AFFIN Life will strive to build close and lasting relationship with its customers, offering them care, support and advice with the highest standard of professional ethics. As of October 2017, AFFIN Bank is now the Bank Holding Company for AXA AFFIN Life.

BookDoc, with presence in Malaysia, Singapore, Hong Kong, Thailand and Indonesia, is an online platform that operates across the healthcare continuum connecting patients to healthcare professionals anytime and anywhere, while incentivising all to stay active. BookDoc has established an integrated online ecosystem for local and overseas health travellers. The ecosystem allows users to search and book healthcare professionals anytime and anywhere, and integrates seamlessly with navigation (Google Map, Waze), transport (Grab, Uber, AirAsia), accommodation (Agoda and Airbnb) and recommended restaurants & attractions (TripAdvisor) for a hassle-free and enjoyable experience to healthcare appointments. In addition, through BookDoc Activ, it rewards users for maintaining high level of activity by partnering major retailers and service providers that offer users discounts for achieving reward tiers based on activity level. Among the reward partners are Zalora, Guardian, Secret Recipe, Oldtown White Coffee and many more.
The company is backed by a diverse group of investors from entrepreneurs to seasoned healthcare and insurance professionals, banker, regulators as well as ICT professionals. It has made records in achieving the highest pre-seed and seed valuation in Asia Technology Start-up history. It is available online at www.bookdoc.com, App Store and Google Play Store.

Naluri is a Malaysia-based health-tech startup that offers a digital app that connects users to health and clinical psychologists and a team of multidisciplinary coaches, who use evidence-based Cognitive Behavioural Therapy and Motivational Interviewing techniques to help at-risk individuals achieve clinical outcomes such as, but not limited to, weight loss, reduction in blood pressure, blood sugar levels, cholesterol levels or better stress management, over a personalized health program.
Naluri also offers in-person counselling and clinical psychological services at their centre in Plaza Damas to help with post-surgery rehabilitation, stress and anxiety management, chronic pain management, eating disorders, smoking cessation and management of chronic illnesses such as diabetes, cardiovascular diseases, obesity, stroke and cancer.

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