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Exploring ways to stay healthy through connected
health
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Teams-up with AXA AFFIN Life Insurance, BookDoc and Naluri to offer
attractive rewards to Malaysians
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Digi
Telecommunications Sdn Bhd (Digi) announced today the launch of Digi Stepz, a
wellness pilot programme that allows Malaysians to stay fit by measuring their
average daily steps through fitness wearables and, the best part be rewarded for
staying active.
The
programme, which is in partnership with an insurance provider AXA AFFIN Life, an
online healthcare solution provider and reward partners, BookDoc and, a lifestyle management
application provider, Naluri is open to all Malaysians between the ages of 18
and 39. Digi Stepz runs for a month-long period beginning from 3 November until
2 December 2018 at all participating Digi Stores in Klang Valley.
Digi’s
Chief Digital Officer, Praveen Rajan said that Digi together with its partners
AXA AFFIN Life, BookDoc and Naluri are providing a complete e-health solution
to encourage Malaysians from all walks of life to lead a healthier lifestyle by
staying fit and healthy.
Based on the National Health and Morbidity Survey 2015, an estimated
population of 3.5 million and 6.1 million Malaysians, are suffering from
non-communicable diseases (NCDs) such as diabetes and hypertension
respectively. While an estimated population of 9.6 million Malaysians are with high
blood cholesterol level. It is worrying
that more than half of the Malaysian population is suffering from NCDs.
“As Malaysia’s
largest network with 11.8 million subscribers or one-third of the population we
have a social responsibility to Malaysians including our customers in
connecting them to what matters most – their health. And, the unique thing about Digi Stepz is that
we offer attractive rewards to raise the level of interest in health and
fitness among Malaysians,” he explained.
Praveen
said for Digi, connecting customers to what matters most doesn't just stop at
providing them the benefits and opportunities that come with the digital world.
Digi has always been in the forefront of exploring ways to bridge the gap between
the customers need and technology, offering them innovative and unique
solutions that have the potential to impact their lives.
The
healthcare industry is evolving with digital health solutions and we are
pushing our boundaries to explore the opportunities in this space. He added
that with Digi Stepz, Digi is enabling Malaysians to take charge of their
health and wellness to lead a healthier lifestyle.
AXA
AFFIN Life’s Chief Customer Experience Officer (CCXO), GG Kam said, “We are
honoured to be partnering with Digi again, who shares the same vision and
purpose as us, which is to empower Malaysians to live a better life through
preventive healthcare. Thanks to the advancement of technology, we are proud to
be part of this e-health solution to incorporate AXA eMedic - Malaysia’s
first-in-the-market online Medical Card for millennials. We incentivise healthy habits, rewarding them with
meaningful benefits like cash back for taking proactive measures to improve
their health and well-being.”
BookDoc Founder and Chief Executive
Officer Dato Chevy Beh said, “We are honoured to be able to play an
important role to help improve the well-being for all Malaysians. Malaysia has
the highest obesity rate in Southeast Asia and we want to help reverse this
trend. Furthermore, NCDs is a preventable one. So why wait when we can take a
more proactive approach? BookDoc offers a complete fitness solution
to Malaysians. Participants will be rewarded for staying active and when unwell,
BookDoc allows them to search and book healthcare professionals,
anytime, anywhere,”.
Naluri
Founder and Chief Executive Officer Azran Osman-Rani said, “Trying to achieve a
healthy lifestyle is difficult, and it’s made even harder if we try to do it
alone. We’re excited to provide personalised coaching and guidance through
Naluri, to help Malaysians achieve their health goals, and reap attractive
rewards in the meantime.”
ABOUT DIGI STEPZ
Participants
need to accumulate daily steps by doing their favourite fitness activities to
enjoy rewards from over 60 merchants from BookDoc and up to 12% cash back on
their first year annual premium with AXA eMedic.
The
merchant and insurance rewards are tiered based on Bronze, Silver and Gold
categories. In the Bronze category,
participants who walk, for example a minimum of 3,000 average daily steps per
month are entitled for merchant rewards only.
In
the Silver and Gold categories, participants who walk a minimum of 6,000 and
10,000 average daily steps per month are entitled for 6 per cent and 12 per
cent cash back on their AXA eMedic plans respectively. In both categories, participants are also entitled
to merchant rewards.
To
join Digi Stepz, participants need to purchase AXA eMedic which starts from
RM32 a month. Participants also need to purchase fitness watches by Fitbit or Garmin,
which comes with exclusive discounts of up to RM169 from participating Digi
Stores in Klang Valley. Upon signing-up, participants will also receive free
Digital Health Coach Programme from Naluri Hidup for two weeks.
For
more information on this programme, visit digi.my/digistepz
ABOUT DIGI
Digi is a mobile connectivity and internet services
provider enabling 11.8 million Malaysians on our advanced 4G+ network. We have
an ambition to provide relevant, personalised, and engaging digital products
and services that will fully enable our customer’s digital lifestyles. Listed
on Bursa Malaysia, Digi is part of global telecommunications provider Telenor
Group, and is a leader in driving responsible business practices. For more
information, visit www.digi.com.my.
ABOUT AXA AFFIN LIFE INSURANCE BERHAD
Incorporated in February 2006, AXA AFFIN Life
Insurance Berhad is a joint venture company between AFFIN Holdings Berhad and
AXA Group, a worldwide financial protection leader, which is headquartered in
Paris. Leveraging on the AXA Group’s strength as a financial protection expert
and AFFIN Holdings’ local knowledge and diversified network, AXA AFFIN Life is
focused on helping individuals manage risk and achieve their financial goals.
AXA AFFIN Life will strive to build close and lasting relationship with its
customers, offering them care, support and advice with the highest standard of
professional ethics. As of October 2017, AFFIN Bank is now the Bank Holding
Company for AXA AFFIN Life.
ABOUT BOOKDOC
BookDoc, with presence in Malaysia, Singapore, Hong Kong, Thailand
and Indonesia, is an online platform that operates across the healthcare
continuum connecting patients to healthcare professionals anytime and anywhere,
while incentivising all to stay active. BookDoc has established an integrated
online ecosystem for local and overseas health travellers. The ecosystem allows
users to search and book healthcare professionals anytime and anywhere, and
integrates seamlessly with navigation (Google Map, Waze), transport (Grab,
Uber, AirAsia), accommodation (Agoda and Airbnb) and recommended restaurants
& attractions (TripAdvisor) for a hassle-free and enjoyable experience to
healthcare appointments. In addition, through BookDoc Activ, it rewards users
for maintaining high level of activity by partnering major retailers and
service providers that offer users discounts for achieving reward tiers based
on activity level. Among the reward partners are Zalora, Guardian, Secret
Recipe, Oldtown White Coffee and many more.
The company is backed by a diverse group of investors from
entrepreneurs to seasoned healthcare and insurance professionals, banker,
regulators as well as ICT professionals. It has made records in achieving the
highest pre-seed and seed valuation in Asia Technology Start-up history. It is
available online at www.bookdoc.com, App Store and Google Play Store.
ABOUT NALURI
Naluri is a Malaysia-based health-tech
startup that offers a digital app that connects users to health and clinical
psychologists and a team of multidisciplinary coaches, who use evidence-based
Cognitive Behavioural Therapy and Motivational Interviewing techniques to help
at-risk individuals achieve clinical outcomes such as, but not limited to,
weight loss, reduction in blood pressure, blood sugar levels, cholesterol
levels or better stress management, over a personalized health program.
Naluri also offers in-person counselling and
clinical psychological services at their centre in Plaza Damas to help with
post-surgery rehabilitation, stress and anxiety management, chronic pain
management, eating disorders, smoking cessation and management of chronic
illnesses such as diabetes, cardiovascular diseases, obesity, stroke and
cancer.