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Prasarana
join hands with SOCAR to bring an unexpected spin to daily commute with a first
of its kind fashion show by Pestle and Mortar Clothing; launches campaign in
collaboration with the Touch ‘n Go eWallet.
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Car sharing startup SOCAR and Prasarana Malaysia
Berhad (Prasarana), operator of urban rail and bus services in Greater Klang
Valley under the service brand of Rapid KL, have announced a unique partnership
to add surprising and fun elements to public transport. The #MultiflexFriday
campaign that aims to bring a party to your everyday commute kickstarted today
at Kelana Jaya LRT station. The event agenda involved a one-of-kind fashion
experience on the train as campaign partner Pestle and Mortar Clothing revealed
their latest Fall/Winter 2018 Collection with a post event showcase at Lot10,
Bukit Bintang in collaboration with Touch n’ Go Digital (TNGD).
#MultiflexFriday will run throughout the year
with programmes including live music, dance and even stand up comedy planned on
trains and other modes of public transport at intervals to surprise commuters
with light hearted entertainment throughout their journey. As part of this
launch announcement, SOCAR will be offering a first of its kind first/last mile
solution by providing a one-way car-sharing service to Kelana Jaya LRT station.
Bringing The Fun Into Public Transport
Over the past few years, the city of Kuala
Lumpur has seen a rapid growth in infrastructure and development of public
transport with new routes underway throughout the Klang Valley.
While constantly enhancing connectivity and
mobility, Prasarana is now focusing on making the entire experience memorable
and fun for commuters.“With SOCAR sharing a similar vision, we are
excited to work alongside the dynamic car sharing start-up and unfold more
surprises for commuters that would make their journey memorable and incline
them to use public transportation facilities more often,” says Lim
Jin Aun Head of Group Communications and Strategic Marketing, Prasarana.
“Although we’ve seen an increased usage of public
transport in recent times, many Malaysians still prefer to go with the
expensive option of car ownership rather than embrace the multiflex trend of
ditching your personal car keys. It has never been easier to be a multiflexer
now with the rise of e-hailing and car-sharing. SOCAR is proud to work closely
with its partners such as Prasarana, TNG Digital and Pestle and Mortar Clothing
to remind the public that multiflexing can be fun, affordable and seamless,” says
Leon Foong CEO of SOCAR and forerunner of the multiflex movement.
Bringing an unexpected element of surprise and
amusement to trains and metro buses, #MultiflexFriday hopes to encourage
commuters to ditch their cars and to give the multiflex way of transport a
shot. Moving forward, commuters can expect right about anything from buskers to
stand up comedians and from artists to musicians to jump onboard and entertain
them as they make their way to their next destination.
“With this campaign alongside Prasarana, we want
to encourage our millennials to embrace the multiflex lifestyle and to enjoy
the many benefits it offers. Being part of the multiflex movement actually
brings you one step closer to freedom from worries including parking, car loans
and rising prices of petrol,” Foong continues.
Coined by SOCAR, the multiflex movement enables
commuters to have the flexibility of using multiple modes of transport to get
to their destination be it a combination of public transport, e-hailing or car sharing.
Pestle and Mortar Clothing Joins In With
Their ‘As Above So Below’ Collection
The #MultiflexFriday campaign kickstarted today
with Pestle and Mortar Clothing coming on board as first partners to entertain
commuters on the go. The home grown fashion label that has taken wearing your
personality on the sleeve to the next level, revealed their Fall-Winter 2018
collection titled ‘As Above So Below’ with an
outrageously bold fashion walk in the LRT as the train sped along from Kelana
Jaya to Pasar Seni station. The collection comprises a total of 38 styles
across the season and will be available in-store & online from 27th
September 2018.
Pestle and Mortar’s latest
collection ‘As Above So Below’ draws
inspiration from the duality and integration of east and west, dark and light,
traditional and modern. “This is a collection that is edged with
flexibility. You can wear it to work, you can wear it for a party, you can wear
it to just chill. That’s where the appeal to
#MultiflexFriday lies. It is about affording people with that flexibility of
going where they want in whatever attire they choose to be without mundane
worries like where to park or what to wear,” says
Hugh Koh, Co-founder and Creative Director of Pestle and Mortar Clothing.
Joining in with this initiative is the Touch n’ Go
eWallet which allows users to make payments, top-up mobile credit, transfer
funds and more. The e-wallet already allows members to purchase merchandise
from a growing list of brands and has added Pestle and Mortar Clothing to their
growing list. Interested patrons can purchase the eclectic clothing wear’s latest
collection using the Touch ‘n Go eWallet with a few simple
clicks.
“This is only the beginning of #MultiflexFriday.
We are very excited to see how the campaign shapes and we look forward to
welcoming more exciting collaborations with progressive brands such as Pestle
and Mortar Clothing to further increase the appeal of the multiflex movement.
For all you know, the next time you step inside a train a secret party might
just be waiting for you,” adds Foong.
About
SOCAR
SOCAR Malaysia
is a car-sharing startup that aims to change the landscape of Malaysian
transportation by bringing in a new era of multiflex mobility. Prior to
launching in Malaysia, SOCAR Korea has brought car-sharing to millions of South
Koreans and grown its fleet to over 10,000 cars.
SOCAR
Malaysia is the company’s first overseas expansion and aims to give people the
convenience of driving a car without the burden of owning one. With its mobile
application, SOCAR will make car-sharing convenient for everyone by allowing
members to book and unlock cars on its platform with just a few taps. All cars
on the SOCAR platform are keyless and prices are inclusive of petrol and
insurance (comprehensive and personal accident coverage). Socar Malaysia is the
fastest growing B2C car-sharing platform globally having grown its fleet from 0
to 700 cars in just 9 months. Over the next 6 months, the company aims to grow
their fleet to over a 1,000 cars and bring the convenience and joy of
car-sharing to hundreds of thousands of members across Malaysia.
About
Prasarana Malaysia Berhad
Prasarana
Malaysia Berhad (Prasarana) drives the transformation of Malaysia’s public
transport systems and services. Prasarana owns and operates the country’s urban
rail services that include three LRT networks and the KL Monorail, in addition
to operating the MRT line. Prasarana also owns and operates the stage bus
services in Kuala Lumpur, Selangor, Penang, Perak and Pahang.
It also
provides management and engineering consultancy services locally and abroad,
undertakes commercial and transit-oriented development projects within its
assets, as well as key public transport infrastructure projects in the country.
About
TNG Digital
TNG Digital is revolutionising the eWallet landscape by providing a
trusted, swift, and convenient platform for all lifestyle needs. Through this,
TNG Digital is creating an efficient cashless ecosystem that enables improved
business opportunities for all. TNG Digital caters to the ever-evolving needs
of a digital society through a seamless payment ecosystem. This start-up comes
as a result of a successful joint-venture between Touch ‘n Go Sdn. Bhd. and Ant Financial.
About Pestle and Mortar Clothing
Pestle & Mortar Clothing was established in 2010 by a trio of
friends with a love of streetwear. In 8 short years, PMC has grown to be one of
the household names in the Malaysian Streetwear scene with their tongue in
cheek takes on current issues as well as incorporation of local flavour in all
of their pieces. The brand is available both online and through the multi-brand
streetwear store Major Drop as well as stockists nationwide.
For more information on Pestle & Mortar Clothing,
About Lot10
Having been a key player and an icon of Bukit Bintang for the past 27
years, Lot 10 is Kuala Lumpur’s foremost trendsetter
in fashion, dining and lifestyle. Nestled in the heart of the city, Lot 10 is
the focal point for locals and tourists to MEET.PLAY.#LOVELOT10. The dynamic,
fashion-forward destination offers a trendy digital environment that
entertains, excites and engages shoppers. Home to exciting shops, dining
outlets and year-round events, Lot 10 offers experiences promoting youthful fun
and creativity. The mall houses Isetan Japan Store, the first outside Japan;
Malaysia’s first flagship H&M store; the world’s largest apparel retailer ZARA; Kuala Lumpur’s largest cluster of Japanese restaurants on one floor and Lot 10
Hutong, Malaysia’s first and only local heritage street food village.
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