Prasarana join hands with SOCAR to bring an unexpected spin to daily commute with a first of its kind fashion show by Pestle and Mortar Clothing; launches campaign in collaboration with the Touch ‘n Go eWallet.
Car sharing startup SOCAR and Prasarana Malaysia Berhad (Prasarana), operator of urban rail and bus services in Greater Klang Valley under the service brand of Rapid KL, have announced a unique partnership to add surprising and fun elements to public transport. The #MultiflexFriday campaign that aims to bring a party to your everyday commute kickstarted today at Kelana Jaya LRT station. The event agenda involved a one-of-kind fashion experience on the train as campaign partner Pestle and Mortar Clothing revealed their latest Fall/Winter 2018 Collection with a post event showcase at Lot10, Bukit Bintang in collaboration with Touch n’ Go Digital (TNGD).

#MultiflexFriday will run throughout the year with programmes including live music, dance and even stand up comedy planned on trains and other modes of public transport at intervals to surprise commuters with light hearted entertainment throughout their journey. As part of this launch announcement, SOCAR will be offering a first of its kind first/last mile solution by providing a one-way car-sharing service to Kelana Jaya LRT station.

Bringing The Fun Into Public Transport
Over the past few years, the city of Kuala Lumpur has seen a rapid growth in infrastructure and development of public transport with new routes underway throughout the Klang Valley.

While constantly enhancing connectivity and mobility, Prasarana is now focusing on making the entire experience memorable and fun for commuters.With SOCAR sharing a similar vision, we are excited to work alongside the dynamic car sharing start-up and unfold more surprises for commuters that would make their journey memorable and incline them to use public transportation facilities more often,says Lim Jin Aun Head of Group Communications and Strategic Marketing, Prasarana.

Although we’ve seen an increased usage of public transport in recent times, many Malaysians still prefer to go with the expensive option of car ownership rather than embrace the multiflex trend of ditching your personal car keys. It has never been easier to be a multiflexer now with the rise of e-hailing and car-sharing. SOCAR is proud to work closely with its partners such as Prasarana, TNG Digital and Pestle and Mortar Clothing to remind the public that multiflexing can be fun, affordable and seamless,says Leon Foong CEO of SOCAR and forerunner of the multiflex movement.

Bringing an unexpected element of surprise and amusement to trains and metro buses, #MultiflexFriday hopes to encourage commuters to ditch their cars and to give the multiflex way of transport a shot. Moving forward, commuters can expect right about anything from buskers to stand up comedians and from artists to musicians to jump onboard and entertain them as they make their way to their next destination.

With this campaign alongside Prasarana, we want to encourage our millennials to embrace the multiflex lifestyle and to enjoy the many benefits it offers. Being part of the multiflex movement actually brings you one step closer to freedom from worries including parking, car loans and rising prices of petrol,Foong continues.

Coined by SOCAR, the multiflex movement enables commuters to have the flexibility of using multiple modes of transport to get to their destination be it a combination of public transport, e-hailing or car sharing.
Pestle and Mortar Clothing Joins In With Their As Above So BelowCollection
The #MultiflexFriday campaign kickstarted today with Pestle and Mortar Clothing coming on board as first partners to entertain commuters on the go. The home grown fashion label that has taken wearing your personality on the sleeve to the next level, revealed their Fall-Winter 2018 collection titled As Above So Belowwith an outrageously bold fashion walk in the LRT as the train sped along from Kelana Jaya to Pasar Seni station. The collection comprises a total of 38 styles across the season and will be available in-store & online from 27th September 2018.

Pestle and Mortars latest collection As Above So Belowdraws inspiration from the duality and integration of east and west, dark and light, traditional and modern. This is a collection that is edged with flexibility. You can wear it to work, you can wear it for a party, you can wear it to just chill. Thats where the appeal to #MultiflexFriday lies. It is about affording people with that flexibility of going where they want in whatever attire they choose to be without mundane worries like where to park or what to wear,says Hugh Koh, Co-founder and Creative Director of Pestle and Mortar Clothing.

Joining in with this initiative is the Touch nGo eWallet which allows users to make payments, top-up mobile credit, transfer funds and more. The e-wallet already allows members to purchase merchandise from a growing list of brands and has added Pestle and Mortar Clothing to their growing list. Interested patrons can purchase the eclectic clothing wears latest collection using the Touch n Go eWallet with a few simple clicks.

This is only the beginning of #MultiflexFriday. We are very excited to see how the campaign shapes and we look forward to welcoming more exciting collaborations with progressive brands such as Pestle and Mortar Clothing to further increase the appeal of the multiflex movement. For all you know, the next time you step inside a train a secret party might just be waiting for you,” adds Foong.

SOCAR Malaysia is a car-sharing startup that aims to change the landscape of Malaysian transportation by bringing in a new era of multiflex mobility. Prior to launching in Malaysia, SOCAR Korea has brought car-sharing to millions of South Koreans and grown its fleet to over 10,000 cars.

SOCAR Malaysia is the companys first overseas expansion and aims to give people the convenience of driving a car without the burden of owning one. With its mobile application, SOCAR will make car-sharing convenient for everyone by allowing members to book and unlock cars on its platform with just a few taps. All cars on the SOCAR platform are keyless and prices are inclusive of petrol and insurance (comprehensive and personal accident coverage). Socar Malaysia is the fastest growing B2C car-sharing platform globally having grown its fleet from 0 to 700 cars in just 9 months. Over the next 6 months, the company aims to grow their fleet to over a 1,000 cars and bring the convenience and joy of car-sharing to hundreds of thousands of members across Malaysia.

About Prasarana Malaysia Berhad
Prasarana Malaysia Berhad (Prasarana) drives the transformation of Malaysias public transport systems and services. Prasarana owns and operates the countrys urban rail services that include three LRT networks and the KL Monorail, in addition to operating the MRT line. Prasarana also owns and operates the stage bus services in Kuala Lumpur, Selangor, Penang, Perak and Pahang.

It also provides management and engineering consultancy services locally and abroad, undertakes commercial and transit-oriented development projects within its assets, as well as key public transport infrastructure projects in the country.

About TNG Digital
TNG Digital is revolutionising the eWallet landscape by providing a trusted, swift, and convenient platform for all lifestyle needs. Through this, TNG Digital is creating an efficient cashless ecosystem that enables improved business opportunities for all. TNG Digital caters to the ever-evolving needs of a digital society through a seamless payment ecosystem. This start-up comes as a result of a successful joint-venture between Touch n Go Sdn. Bhd. and Ant Financial.

About Pestle and Mortar Clothing
Pestle & Mortar Clothing was established in 2010 by a trio of friends with a love of streetwear. In 8 short years, PMC has grown to be one of the household names in the Malaysian Streetwear scene with their tongue in cheek takes on current issues as well as incorporation of local flavour in all of their pieces. The brand is available both online and through the multi-brand streetwear store Major Drop as well as stockists nationwide.
For more information on Pestle & Mortar Clothing,

About Lot10
Having been a key player and an icon of Bukit Bintang for the past 27 years, Lot 10 is Kuala Lumpurs foremost trendsetter in fashion, dining and lifestyle. Nestled in the heart of the city, Lot 10 is the focal point for locals and tourists to MEET.PLAY.#LOVELOT10. The dynamic, fashion-forward destination offers a trendy digital environment that entertains, excites and engages shoppers. Home to exciting shops, dining outlets and year-round events, Lot 10 offers experiences promoting youthful fun and creativity. The mall houses Isetan Japan Store, the first outside Japan; Malaysias first flagship H&M store; the worlds largest apparel retailer ZARA; Kuala Lumpurs largest cluster of Japanese restaurants on one floor and Lot 10 Hutong, Malaysias first and only local heritage street food village. 
Previous Post Next Post