(L-R) Caroline Chin (陈欣艳), Digi’s Head of Rewards & Partnerships; Loh
Keh Jiat (卢家捷), Digi’s Chief Marketing Officer; and How Lih Ren (侯立人), Digi’s
Head of iTelco during the launch of the all-new MyDigi Rewards TM .
Digi Telecommunications Sdn Bhd (“Digi”) introduced Malaysia’s largest lifestyle rewards app, the all-new MyDigi Rewards™ offering its customers exciting deals and experiences from an expanding list of partners.

Through the all-new MyDigi Rewards™, exclusively available on the MyDigi app, all 11.7 million Digi customers will have access to thousands of great deals and exclusive rewards offered by more than 500 brands and partners across 7,000 locations nationwide, covering various categories such as F&B, Shopping, Travel, Entertainment, Wellness and many more.

Loh Keh Jiat, Digi’s Chief Marketing Officer said, “As Malaysia’s largest network, Digi aims to consistently deliver streamlined and relevant digital experiences. The all-new MyDigi Rewards™ is part of our ambition to build a more valuable long-term relationship with our customers. It is also a strategic opportunity for Digi to work closely with our merchant partners, leveraging on the MyDigi Rewards™ platform as an alternative marketing tool for them to reach a wider audience.”
The app also introduces a new membership tiering system (Yellow, Gold and Platinum), where Digi customers can earn points to unlock and move up the tier, giving them access to redeem more rewards including tier-exclusive deals. For every Ringgit spent on their Postpaid bills or Prepaid reloads, customers will earn 1 Digi Point. These Digi Points will then be accumulated and customers will be upgraded to the next tier upon earning enough points.

According to How Lih Ren, Digi’s Head of iTelco, “We are making it rewarding for our Digi customers - the more they spend and the longer they stay with us, the more rewards will be unlocked to them. We believe this system is important as a tool to consistently delight and retain our valued customers.”

MyDigi App customers will also notice a refreshed look on the MyDigi Rewards™ section with new features such as Near Me which allows customers to locate nearby outlets where they can redeem their favourite rewards, as well as Reward Sneak Peeks which allow customers a preview of upcoming new rewards. Customers can also continue to gift their favourite rewards to share great deals with friends and loved ones.

Digi’s Box of Surprise offers personalised internet, meeting customers’ daily lifestyle needs
Box of Surprise is a new feature made available on the MyDigi app that enables all customers to receive tailor made exclusive offers from Digi. Customers can now expect to receive at least one customised offers in their Box of Surprise at any point in time. Offers within each customer’s Box of Surprise can range from free internet, discounted internet plans, exclusive short term internet passes and phone bundles customised to their individual’s mobile usage needs & spending patterns.  Customers are encouraged to check their Box of Surprise on the MyDigi App from time to time so as to not miss any of the latest deals.

Digi customers can start to enjoy the latest MyDigi Rewards deal or find out what’s available within their Box of Surprise through the latest version of the MyDigi App, which can be downloaded from App Store or Google Play.

For more information on the all-new MyDigi Rewards™ and Box of Surprise, visit http://new.digi.com.my.

We are a mobile connectivity and internet services provider enabling 11.7 million Malaysians to get the most benefit out of an increasingly connected world. With a strong legacy of product and service innovation delivered on our advanced 4G+ network, Digi has an ambition to become customers’ favourite digital partner, providing relevant, personalised and engaging digital products and services that will further enable all Malaysians’ digital lifestyles. This is because we believe digital communication empowers everyone to improve their lives, build societies and secure a better future for all. Listed on Bursa Malaysia, Digi is part of global telecommunications provider Telenor Group and is a leader in driving progressive and responsible business practices. For more information about Digi, visit www.digi.com.my.

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