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ANOTHER ABSOLUTELY FABULOUS SAFETY VIDEO FROM BRITISH AIRWAYS AND COMIC RELIEF


Iconic celebrities including Sir Michael Caine, Olivia Colman and Joanna Lumley have come together to create the second instalment of British Airways’ star-studded pre-flight safety video, which launches on board from July.
·            Sir Michael Caine, Asim Chaudhry, Olivia Colman, Jourdan Dunn, Naomie Harris, Joanna Lumley and
        David Walliams come together in latest in-flight safety video
·            Video lands important safety messages in a humorous and engaging way
·           Video also promotes Flying Start the global charity partnership between British Airways and Comic
        Relief

Iconic celebrities including Sir Michael Caine, Olivia Colman and Joanna Lumley have come together to create the second instalment of British Airways’ star-studded pre-flight safety video, which launches on board from July.*

In the video, seven celebrities are seen ‘auditioning’ in humorous sketches while also landing important safety messages. They are under the watchful eye of comedian Asim Chaudhry, who attempts to direct their every move.

To watch the director’s cut** from the new safety video on YouTube, see below: 


The new film builds on the success of the first instalment, which featured the likes of Gordon Ramsay, Sir Ian McKellen and Thandie Newton, and has been seen by customers nearly 25 million times.

As with the first instalment, the new film brings together a collection of Britain’s most-admired celebrities to create a humorous video, while also helping customers take in important safety information.

The video promotes Flying Start, the global charity partnership between British Airways and Comic Relief which has supported over half a million children across the UK and some of the world’s poorest communities since launching in 2010.

Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “It’s great to be launching another star-studded in-flight safety video. The first video was a huge success, making customers laugh all around the world, while also helping them to take in those all-important safety messages pre-flight.

“Our first video was seen by customers nearly 25 million times so it’s a great way to promote Flying Start, our global charity partnership with Comic Relief.  Thanks to our generous customers and colleagues we’ve raised over £19 million for Comic Relief over the past eight years and we hope this video will help us to grow our total even further, as we support great causes at home and around the world.”

Flying Start saw a 20 percent increase in donations to Comic Relief after the release of the first safety video.

The celebrities that feature in the video are:
·         Chabuddy G (Asim Chaudhry)
·         David Williams
·         Joanna Lumley
·         Jourdan Dunn
·         Sir Michael Caine
·         Naomie Harris
·         Olivia Colman

About Flying Start
Through Comic Relief, Flying Start has been able to support over half a million children, in projects across the world, some of these include; The Nelson Mandela Children’s Fund in Johannesburg, Magic Bus in Delhi, Fight for Peace in Rio de Janiero, The Pendekezo Letu in Kenya, the Bolton Lads and Girls club and D2 Youth Zone’s in Newcastle.

For more information on Flying Start, or to donate, please visit; www.ba.com/flyingstart

About British Airways
British Airways' route network currently serves more than 200 destinations around the world. The airline currently operates one daily non-stop flight between Kuala Lumpur and London with Boeing 787-9 Dreamliner - the most technologically advanced in its fleet. It is the only carrier to offer a four-cabin configured aircraft on the route.

The airline operates from its state-of-the-art home at London Heathrow Terminal 5, exclusive to the customers of British Airways and its sister airline Iberia. In March 2018, London Heathrow won the award for the World’s Best Airport Shopping, Best Airport Terminals (T2&T5) and the World’s Top 10 Airports at the Skytrax World Airport Award 2018.

In October 2017, British Airways and its frequent flyer programme, Executive Club, was awarded Best Short-Haul Carrier and Best Frequent Flyer Programme by Business Traveller for the 12th consecutive year. British Airways’ Concorde Room at London Heathrow Terminal 5 was awarded Best Airport Lounge. The oneworld® alliance, of which British Airways was a founding airline, came in first in the Best Airline Alliance category for the fifth year running.

In February 2018, oneworld, of which British Airways was a founding airline, was again named the Best Airline Alliance at Business Traveller Cellars in the Sky 2017.


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