Iconic celebrities
including Sir Michael Caine, Olivia Colman and Joanna Lumley have come together
to create the second instalment of British Airways’ star-studded pre-flight
safety video, which launches on board from July.
·
Sir Michael Caine, Asim Chaudhry, Olivia
Colman, Jourdan Dunn, Naomie Harris, Joanna Lumley and
David Walliams come together in latest in-flight safety video
·
Video lands important safety messages in a
humorous and engaging way
·
Video also promotes Flying Start the global
charity partnership between British Airways and Comic
Relief
Iconic
celebrities including Sir Michael Caine, Olivia Colman and Joanna Lumley have
come together to create the second instalment of British Airways’ star-studded
pre-flight safety video, which launches on board from July.*
In
the video, seven celebrities are seen ‘auditioning’ in humorous sketches while
also landing important safety messages. They are under the watchful eye of
comedian Asim Chaudhry, who attempts to direct their every move.
To watch the director’s cut** from
the new safety video on YouTube, see below:
The
new film builds on the success of the first instalment, which featured the
likes of Gordon Ramsay, Sir Ian McKellen and Thandie Newton, and has been seen
by customers nearly 25 million times.
As
with the first instalment, the new film brings together a collection of
Britain’s most-admired celebrities to create a humorous video, while also
helping customers take in important safety information.
The
video promotes Flying Start, the global charity partnership between British
Airways and Comic Relief which has supported over half a million children
across the UK and some of the world’s poorest communities since launching in
2010.
Carolina
Martinoli, British Airways’ Director of Brand and Customer Experience, said:
“It’s great to be launching another star-studded in-flight safety video. The
first video was a huge success, making customers laugh all around the world, while
also helping them to take in those all-important safety messages pre-flight.
“Our
first video was seen by customers nearly 25 million times so it’s a great way
to promote Flying Start, our global charity partnership with Comic
Relief. Thanks to our generous customers and colleagues we’ve raised over
£19 million for Comic Relief over the past eight years and we hope this video
will help us to grow our total even further, as we support great causes at home
and around the world.”
Flying
Start saw a 20 percent increase in donations to Comic Relief after the release
of the first safety video.
The
celebrities that feature in the video are:
·
Chabuddy G (Asim Chaudhry)
·
David Williams
·
Joanna Lumley
·
Jourdan Dunn
·
Sir Michael Caine
·
Naomie Harris
·
Olivia Colman
About Flying Start
Through Comic Relief, Flying Start
has been able to support over half a million children, in projects across the
world, some of these include; The Nelson Mandela Children’s Fund in
Johannesburg, Magic Bus in Delhi, Fight for Peace in Rio de Janiero, The
Pendekezo Letu in Kenya, the Bolton Lads and Girls club and D2 Youth Zone’s in
Newcastle.
For more information on Flying Start, or to donate, please
visit; www.ba.com/flyingstart
About British Airways
British Airways'
route network currently serves more than 200 destinations around the
world. The airline currently operates one daily non-stop flight between
Kuala Lumpur and London with Boeing 787-9 Dreamliner - the most technologically
advanced in its fleet. It is the only carrier to offer a four-cabin
configured aircraft on the route.
The
airline operates from its state-of-the-art home at London Heathrow
Terminal 5, exclusive to the customers of British Airways and
its sister airline Iberia. In March 2018, London Heathrow won the award
for the World’s Best Airport Shopping, Best Airport Terminals (T2&T5) and
the World’s Top 10 Airports at the Skytrax World Airport Award 2018.
In
October 2017, British Airways and its frequent flyer programme,
Executive Club, was awarded Best Short-Haul Carrier and Best Frequent Flyer
Programme by Business Traveller for the 12th consecutive
year. British Airways’ Concorde Room at London Heathrow Terminal 5
was awarded Best Airport Lounge. The oneworld® alliance, of
which British Airways was a founding airline, came in first in
the Best Airline Alliance category for the fifth year running.
In
February 2018, oneworld, of which British Airways was a
founding airline, was again named the Best Airline Alliance at
Business Traveller Cellars in the Sky 2017.
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