Anmum Essential’s new brand ambassador -
 Hanis Zalikha at the launch of a new reality TV series ‘My Little Heroes’
Actress, host and entrepreneur Hanis Zalikha may be a familiar face to millions of Malaysians and has worn many hats throughout her career but she believes her recent role as mum is her most important to date. Her dedication to her son Yusuf is her top priority and is evident in the progression that her career has taken. Fans will soon get to see more of Hanis and her family in this role as the brand new Ambassador for Anmum™ Essential and star of a new  reality TV series on ASTRO RIA (Channel 104), ‘My Little Heroes’.
Hanis is known as a very hands-on mum who always strives to provide the best for Yusuf through a balance of good nutrition and stimulation to support his mental, emotional and social development. With a parenting style that complements our brand message and her choice of Anmum™ Essential for her son Yusuf, we are thrilled to work with Hanis as our Brand Ambassador for Anmum™ Essential, formulated milk for children.” said Karen Ong, Marketing Director, Fonterra Malaysia. “We are also truly excited to work with both Hanis and Yusuf on the program My Little Heroes’ as the official sponsors. In the program, Hanis shares some of her parenting hacks and tips with her fans on how she raises Yusuf - a cheeky, curious and intelligent and extremely ‘connected’ little boy.
Active, growing children need optimal nutrition and stimulating opportunities to support their mental, emotional and social development. The combination of stimulation for a child and important nutrients like DHA and Gangliosides work hand-in-hand to support brain development** - DHA helps support brain development[1] while Gangliosides helps with brain cell connections[2]. With more brain cell connections, children can learn and develop more quickly in areas such as memory, learning and understanding feelings. .  Anmum™ Essential now with Mind-Q Connect contains DHA and two times more GA® (Gangliosides)* plus phospholipids and proteins.
Anmum Essential Ambassadors Hanis and her son
Yusuf officially "kicking off" the launch of My Little Heroes
“I’m really honoured to represent Anmum™ Essential as the brand echoes my own wish to provide Yusuf with the important nutrients he needs for his growth and development. I never knew that children’s brains contain 15-to-500 times more Gangliosides than any other tissues in the body! While I make every effort to provide Yusuf with balanced meals, the added benefits of DHA and GA® can’t be denied in supporting his brain development,” said Hanis Zalikha. “In addition, I love that it contains no added sugars; and it’s fortified with vitamins, minerals and dietary fibre for good digestion and absorption of nutrients. Anmum™ Essential definitely meets all my requirements for a wholesome growing up milk!”
For more parenting tips from Hanis, catch her and Yusuf as he further develops his mental, social and emotional skills on My Little Heroes’, premiering on Astro RIA Channel 104 on Wednesday 31 January at 9pm with new episodes every Wednesday.  Find out more about Anmum™ Essential at
[1] Palmano K et al. (2015). The role of gangliosides in neurodevelopment. Nutrients, 7,3891-3913
[1] Lauritzen L et al. (2016). DHA effects in brain development and function. Nutrients,8(1),[6].
* compared to previous formulation
** with proper stimulation and good nutrition
About Anmum™ Essential
Anmum™ Essential is a formulated milk powder for children, without any added sugars***. Now with Mind-Q Connect, it contains DHA and two times more GA® (Gangliosides), plus prebiotics such as Inulin and FOS which are dietary fibres. It is important for your child to have a good intestinal environment for effective absorption of nutrients. Anmum™ Essential is manufactured by Fonterra, one of the largest dairy producers in the world.
About Fonterra Brands Malaysia
Fonterra Brands Malaysia began its operations in 1975 in Shah Alam. Today it has two manufacturing plants, Susumas and Dairymas and a total of 750 full time workers dedicated to bring the best in dairy nutrition to Malaysians. All dairy products by Fonterra Brands Malaysia are certified Halal by the New Zealand Islamic Development Trust (NZIDT), which is recognized by the Department of Islamic Development Malaysia (JAKIM) as in accordance with MS1500:2009, the international standard used by JAKIM. Fonterra Brands Malaysia also adheres to international and local industry standards including HACCP, Veterinary Health Mark, ISO 9001:2000 and GMP. Fonterra in Malaysia is known for its leading brands Anlene, Anmum Materna, Anmum Lacta, Anmum Essential, Fernleaf, Calciyum, Chesdale and under its foodservices division, Anchor Food Professionals, it is known for Anchor, Mainland and Perfect Italiano.
Fonterra is a global leader in dairy nutrition – the preferred supplier of dairy ingredients to many of the world’s leading food companies. It is also a market leader with its own consumer dairy brands in New Zealand and Australia, Asia, Africa, the Middle East and Latin America. Fonterra is a farmer-owned  co-operative and the largest processor of milk in the world. It is one of the world’s largest investors in dairy research and innovation drawing on generations of dairy expertise to produce more than two million tonnes of dairy ingredients, value added dairy ingredients, specialty ingredients and consumer products for 140 markets. 

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