The Instax SQUARE SQ10 is the first hybrid instant camera within its range dedicated for the new square format

The Instax Mini 9 is the new iconic instant camera with five new colour variations with a selfie mirror and close-up lens
FUJIFILM (MALAYSIA) SDN BHD proudly launched the much anticipated instax SQUARE SQ10 (SQ10) along with the new instax mini 9. With the them The New Shape of Creativity, they unveil the SQ10, the new square format film instax SQUARE Film is the 1st hybrid camera with it's range, that is equipped with digital image sensor and processing technology. This in return improved photographic image quiality and editing/processing before printing. 
Welcome Speech by Mr Yoshitaka Nakamura
Managing Director of FujiFilm Malaysia
"We are trilled to bring to you the latest SQ10 and it has to be said that The New Shape of Creativity is certainly a theme that resonates beautifully with this new version of the range." saya Yoshitaka Nakamura, FUJIFILM Malaysia Managing Director. "The square format of the film makes for an excellent base to bring out arty skills. This camera entices the youn generation as it is interesting and attractive, especially since Social Network Service (SNS) photographs are in a square format as well." The new system of the SQ10 also catapults the image quality of instax to the next level and allows photographers to add a creatuve and artistic edge to their photography with an intuitive interface designed especially for this hybrid camera. 
Ahmad Ezzrin Loy, Ramona Zam Zam, Charlen Tan, Mr Yoshitaka Nakamura,
Hatta Dolmat, Angela Lieche, Fara Ain
Angela Leiche
Ahmad Ezzrin Loy

Farah Ain
In conjunction with the launch, a campaign dubbed Taking New Shape: Creating Journals of Journeys was developed with the help of 6 Key Opinion Leaders (KOLs): Hatta Dolmat, Charlen Tan, Ahmad Ezzrin Loy, Fara Ain, Ramona ZamZam and Angela Lieche. These artistic individuals fashioned a 5-day journal of their lives by simply using the SQ10 and its easy-to-use features. Each journal was a work-of-art and exuded individualistic creativity accented by the square feature offered. 

SQ10 Front

SQ10: Back
SQ10: Adjustment is possible for a better result
Suddenly we see an instax DSLR version

SQ10: Square Format Printout

Instax Mini 9: Selfie Mirror
Also highlighted the new Instax Mini 9, a refreshed range from Mini 8, equipped with a selfie mirror and comes with a close-up lens. Few features equipped to Mini 8 remain the same - such as automatic exposure meansurement for aperture settings and high-key mode that enables users to take brighter photos, perfect for portraits. 

'The instax mini range has always been a hit amongst young, budding photographers with a deft hand in creativity. This is why the mini 9 is a refreshed version of the mini 8. People embrace it as a stylish, compact camera for parties, festivals, events and days out. We want our custoers to capture fun, retro prints with a simple point and shoot motion, "Nakamura highlighted. 
The mini 9 comes in five trendy new colors,
  • Flamingo Pink
  • Lime Green
  • Cobalt Blue
  • Smoky White
  • Ice Blue
AVAILABLE until 21 May 2017 before nationwide released. 
Instax SQUARE SQ10 and Instax Mini 9 available at 
  • Wonder Photo Shop 
    • LG2.142 Sunway Pyramid, 
    • 1st Floor,The Japan Store ISETAN, LOT 10)
Official website: www.fujifilm.com.my 

FUJIFILM (Malaysia) Sdn Bhd., a wholly-owned subsidiary of FUJIFILM Asia Pacific Pte.Ltd., which is wholly owned by FUJIFILM Corporation in Japan, is well established with wide ranging products such as photo and electronic imagin, data storage media, graphic arts, medical, information systems and life science products for 20 years in Malaysia. 

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