27 November 2017

MALAYSIANS ESCAPE THE HEAT TO SAPPORO FOR YEAR-END HOLIDAYS

 agoda reveals the most popular up-and-coming 
year-end destinations based on the latest findings from the agoda Travel & Tech Study
Comparing agoda booking data for December 2015 against December 2016, Sapporo (Japan) has been identified as the most popular up-and-coming destination of choice for Singaporean and Malaysian travelers, while Taipei (Taiwan) has been identified as the top up-and-coming destination for Filipinos.

Sapporo December bookings experienced a rapid growth of 161% and 145% in Singapore and Malaysia respectively.

Famous for its high quality seafood, Sapporo is a foodie’s paradise for the 73% of Malaysian and 71% of Singaporean millennial travelers who chose food and dining as one of their preferred travel experiences in the agoda Travel & Tech Study. Pair this with an epic ski season, and it’s easy to see why this winter wonderland is becoming more popular with Singaporeans and Malaysians looking to escape the heat and hit the slopes.

Taipei features as one of the fastest-growing destinations across all three countries. The most rapid growth was amongst Filipino travelers, with the Taiwanese capital experiencing a massive 191% increase in agoda December bookings between 2015 and 2016.

With 60% of millennial Filipino travellers identifying local culture and lifestyle as a top travel experience in agoda’s Travel & Tech Study, it’s no wonder Taiwan, with its rich history and vibrant culture, is quickly gaining traction with this curious bunch.

Being only a two-hour plane ride from the Philippines means airfares to the modern metropolis of Taipei are affordable. Combine this with a decent exchange rate and delicious street food, Filipinos have unsurprisingly begun flocking to Taipei in droves. The Taiwanese government have taken note, launching a strong tourism campaign and introducing visa-free entry for Filipinos from Nov 2017.

Besides the local favourites, other up-and-coming destinations between Singapore, Malaysia and the Philippines for year-end holidays include Japan’s Tokyo, Osaka and Kyoto, Taiwan’s Taichung, and the South Korean capital of Seoul.

Andrew Edwards, Global Director for Brand and Communications at agoda, comments: “Travelers from Singapore, Malaysia and the Philippines want variety when they’re abroad, so there are a diverse group of destinations emerging as year-end holiday hot spots.”

“Taiwan and Japan are two of the most unique places in the world, boasting a hybrid of ultramodern and vibrant capital cities paired with historic and scenic landscapes. The growth of travel to these two countries has led to an increased focus at agoda on catering to these new travel experiences amongst South East Asian travelers.”

Top 15 growing destinations for Singaporean travelers (Dec 2015 vs. Dec 2016)

Ranking
Country
Place
Growth (%)
1.
Japan
Sapporo
161
2.
United Kingdom
London
83
3.
South Korea
Jeju Island
75
4.
Myanmar
Yangon
75
5.
Taiwan
Yilan
73
6.
South Korea
Seoul
72
7.
Malaysia
Johor Bahru
68
8.
China
Guangzhou
61
9.
Japan
Tokyo
47
10.
China
Beijing
44
11.
Malaysia
Cameron Highlands
43
12.
Japan
Osaka
40
13.
Taiwan
Taichung
38
14.
Japan
Kyoto
35
15.
Taiwan
Taipei
31

Top 15 growing destinations for Malaysian travelers (Dec 2015 vs. Dec 2016)

Ranking
Country
Place
Growth (%)
1.
Japan
Sapporo
145
2.
Malaysia
Kinabalu National Park
132
3.
Malaysia
Seremban
110
4.
Taiwan
Taichung
109
5.
Malaysia
Bintulu
102
6.
Malaysia
Sungai Petani
91
7.
Malaysia
Miri
89
8.
Malaysia
Sandakan
82
9.
Malaysia
Batu Pahat
80
10.
Taiwan
Nantou
78
11.
Malaysia
Tawau
74
12.
Malaysia
Kuala Terengganu
72
13.
Malaysia
Kota Bharu
68
14.
United Kingdom
London
66
15
Taiwan
Taipei
61

Top 15 growing destinations for Filipino travelers (Dec 2015 vs. Dec 2016)

Ranking
Country
Place
Growth (%)
1.
Taiwan
Taipei
191
2.
South Korea
Seoul
96
3.
Philippines
Bohol
93
4.
Philippines
Angeles/Clark
66
5.
Philippines
Palawan
58
6.
Philippines
Iloilo
53
7.
Philippines
Subic (Zambales)
49
8.
Philippines
Cebu
49
9.
Philippines
Cagayan De Oro
47
10.
Philippines
Boracay Island
47
11.
Philippines
Batangas
44
12.
Philippines
Manila
43
13.
Japan
Osaka
42
14.
Japan
Tokyo
38
15.
Philippines
Tagaytay
34

About the research
The agoda Travel & Tech study was carried out on more than 16,000 respondents across 15 countries during the period of February to April 2017. Top growing destinations are based on highest YOY bookings growth, comparing the period of December 2015 and December 2016.

About agoda
agoda (Nasdaq:PCLN) is one of the world’s fastest-growing online travel booking platforms. agoda is committed to delivering the best holidays, at the best prices. With a network of over 1.6 million accommodation properties, including apartments, villas, homes, and hotels backed by over 15 million real traveler reviews, agoda helps other travelers find and explore new experiences in new destinations. Established in 2005, the start-up quickly expanded in Asia and was acquired in 2007 by the Priceline Group – the world’s largest seller of rooms online. agoda is headquartered in Singapore, with offices in major cities across over 30 countries.


Previous Post
Next Post

post written by:

0 comments:

Please leave your comment.