4 May 2017

SHOPEE PLANS ITS BIGGEST EVER CAMPAIGN WITH CAHAYA RAYA

Shopping Excitement with up to 90% Discounts, RM50,000 Prizes
and Cash-on-Delivery with Pos Malaysia
SHOPEE, the leading mobile marketplace in Southeast Asia and Taiwan, announces its biggest ever Raya campaign, Cahaya Raya bersama Shopee. Starting from 15 May 2017, Shopee will offer up to 90% discounts across the platform and daily contests with RM50,000 worth of prizes, including cash. Additionally, Shopee is collaborating with Pos Malaysia to launch its Cash-on-Delivery programme to reach out to more Malaysians to shop online in preparation for Hari Raya.

Hari Raya is the biggest celebration in Malaysia. This year, to give back to our users for their unwavering support, Shopee has set aside a big budget. We are also working with official shops such as Nestle, Unilever, Senheng, Huawei, OPPO and ASOTV to bring 45 days of non-stop deals for everybody,” said Ian Ho, Shopee’s Regional Managing Director. “In addition, with COD, we believe that we are able to reach out to a massive base of first-time online shoppers within the Klang Valley area all the way to Tanjung Karang and Banting to join in the festivities”.

Running from 15 May to 30 June, Cahaya Raya bersama Shopee will feature over 20 campaigns, including special sales from Official Shops and 25,000 products from over 10 categories at up to 90% off for everyone.

As the light of Eid is about bringing joy to those close to one’s heart, the 45 Days of Surprise Giveaways this year will offer daily prizes of up to RM25,000 including televisions, smartphones and cameras. The contest runs from 15 May to 30 June 2017, making it the longest-running contest ever organized for Shopee Malaysia users. There will be more contests for Shopee users, including Make a Wish for Mom, Selamat Berbuka Snaps and Berapa Duit Raya, with a  total prize worth RM50,000!
This Ramadhan will also bring Shopee closer to the community with events, including Shopee Uni Bahasa Melayu BM) Tour and Hijab Stars Recharge Event. Shopee University aims to help sellers  to boost their online presence and increase sales. Classes will be conducted in Bahasa Melayu to assist  Bumiputra entrepreneurs to better understand the technical aspects of online selling. Shopee Uni BM Tour will start in KL and Selangor (17 May 2017), Kuantan, Pahang (24 May 2017) and end in AlorSetar, Kedah (6 June 2017).
In collaboration with Sunsilk Shampoo, the Hijab Stars Recharge Event will take place on 20 May 2017, with special appearances by famous Hijabistas including Khadyjah Fhatyah, Sharifah Rose, Ain Edruce, Zamrina Zamrim and Aqilah Naqlis. The sessions will include eyebrow tutorial and modern hijab stylings for the coming Eid.
Shopee will also be working with established partners, including AirAsiaGo, Digi, iflix, RHB, Tealive and Traveloka, to reward users with gifts such as vouchers for hotels and flights, special discounts and cash prizes.

Start your shopping journey for the whole family at http://cahayaraya.shopee.com.my/

Shopee App is available for download for FREE on Google Play and App Store. Visit www.shopee.com.my for more information.

About Ian Ho, Regional Managing Director, Shopee
IAN HO is the Regional Managing Director for SHOPEE, Ian has more than 7 years of experience in the technology sector from both investment and operational capacity in Asia, Prior to Shopee, Ian was Director of Corporate Development of Lotaris, a mobile technology company with operations in US, Switzerland and Singapore where he spearheaded their growth and fund raising activities in Asia. Before that, Ian spent 4 years in Shanghai and Beijing with Vickers Venture Partners, a Venture Capital fund, investing in more than 10 deals across the technology, media and telecommunications industry. During the stint, he was also seconded to run the operations of one of the top eCommerce sites in China, Ian graduated with Magna Cum Laude from Singapore Management University, School of Business.

About Shopee 
SHOPEE is the number one mobile markerplace in Southeast Asia and Taiwan, where everyone can browse, shop and sell. It is a platform tailored for Southeast Asia, making online shopping easy, secure, and fuss-free through its strong payment and logistical support. 

The Shopee team believes in the transformative power of technology. As shopping on mobile devices becomes the 'new worm'. Shopee aims to continually enhance its platform and become the region's mobile commerce destination of choice. Shopee is supported by Garena, Southeast Asia's largest internet platform provider. 

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