27 December 2016

(From left to right) Sales Director, Lam Soon Edible Oils Sdn Bhd, Mr Robin Loh, Senior Marketing Manager, Southern Lion Sdn Bhd, Ms Carmen Foo, Corporate Values & Communication Director, AEON Big, Tuan Haji Rashid Adam & General Manager, Merchandising, AEON Big Malaysia, Mr Aw Joo Leng, at the uniform presentation ceremony of Cerahi Kehidupan Bersama TOP & AEON Big Corporate Social Responsibility (CSR) campaign.
AEON Big Customers Generously Support Campaign, Delighted By Revolutionary Detergent Technology

TOP, the No.1 detergent brand in Malaysia 1 introduced its revolutionary Micro Clean Tech range, to the delight of AEON Big customers who generously supported the brand, and its ‘Cerahi Kehidupan Bersama TOP & AEON Big’ Corporate Social Responsibility (CSR) campaign.

The campaign successfully raised sufficient funds to clothe 400 underprivileged children from 16 charity homes nationwide, with new school uniforms. TOP collaborated with AEON Big to carry out the charity fund raising campaign from November 14 to December 14, which saw 30 cents from the sales of selected TOP products from all AEON Big outlets nationwide channeled towards providing the back-to- school necessities for children aged between 7 to 17 years from these charity homes.

The brand went all out to raise awareness and participation in the charity fundraising campaign with roadshows at all AEON Big outlets nationwide. Southern Lion Sdn Bhd Senior Marketing Manager, Ms Carmen Foo and Corporate Values & Communication Director, AEON Big, Tuan Haji Rashid Adam, were on hand to present the school kits to children from Trinity Home and Rumah Nur Qaseh at the close of the campaign that was held at AEON Big’s headquarters at Subang Jaya, here today.

Uniforms for children from beneficiary homes across the nation will be ready for collection before school reopens, giving the children the peace of mind that they will be dressed for success in the 
new school year. The children who attended the presentation looked smartly dressed in their new uniforms, and were full of smiles.

The ‘Cerahi Kehidupan Bersama TOP’ charity fund raising campaign was developed to assist underprivileged children in having clean new school uniforms at the start of each school year for the emotional and psychological boost that it could give them. Each year, TOP collaborates with strong retail partners, such as AEON Big to encourage more consumers to lend a helping hand.

TOP, developed by LION Corporation Japan is known for its hygienically clean living concept that uses technological innovations for cleaner laundry, increased comfort and a better sense of well-being. TOP, famed for first in Malaysia innovations such as anti-malodour and anti-mite dust functionalities has revolutionized the Malaysian detergent industry with the introduction of its Micro-Clean Tech™ detergent, as AEON Big customers discovered.

The new TOP Micro-Clean Tech features the Anti-Sebum innovation that penetrates deeply into the fibre cores to lift out trapped sebum and sweat stains effectively. The TOP Micro-Clean Tech tagline of ‘It’s not clean until it’s micro clean’ reflects the detergent technology breakthrough that powers the series. TOP Micro-Clean Tech thoroughly cleans both visible and invisible stains such as sweat and sebum (body oils that are naturally released through our pores) that get trapped deep within fabric fibres. Sweat and sebum are among the main causes of odour and staining on clothes especially at areas such as armholes, sleeves and collars, leaving white clothing looking yellowed and dingy, and coloured clothing looking dull. Southern Lion Sdn Bhd Senior Marketing Manager, Ms Carmen Foo thanked AEON Big and its customers for their generous support of a program that has brought much hope and joy to 800 underprivileged children across the nation since its inception last year. 

(Second row, second from left) Sales Director, Lam Soon Edible Oils Sdn Bhd, Mr Robin Loh, Senior Marketing Manager, Southern Lion Sdn Bhd, Ms Carmen Foo, Corporate Values & Communication Director, AEON Big, Tuan Haji Rashid Adam & General Manager, Merchandising, AEON Big Malaysia, Mr Aw Joo Leng, presenting the new school uniforms for 'Cerahi Kehidupan Bersama TOP & AEON Big’ campaign to children from Nur Qaseh Taman Melawati and Trinity Home.
“We are grateful for the support of AEON Big and their customers, who have given generously to support a cause that is close to our hearts, and that means a lot to children who have much less  than what we take for granted. Their kind support has given hope and joy to children who can look forward to starting the school year with new uniforms, just like their other schoolmates.” 

“TOP is the undisputed technological innovator in the detergent space in Malaysia, and the proven market leader, and we are delighted to be able to share our revolutionary Micro Clean Tech™ detergent with AEON Big and its customers, in return for their strong support. Feedback from customers who have supported the Cerahi Kehidupan campaign, and who have tried the new formulation has been overwhelmingly positive!” said Ms Foo.

Consumers can reap the benefits of the latest TOP Micro-Clean Tech in their laundry, which is available in TOP Powder of Super White, Super Hygenic, Blooming Freshness and Super Colour. For TOP Liquid range consumers, they can opt for its extensive range of Stain Buster, Brilliant Clean, Blooming Pleasures (the latest addition to the family), Odour Buster and Colour Protect.

TOP Micro-Clean Tech is also available in Super Low Suds (powder) and Smart Clean in Low Suds Formula (liquid) that are specially developed for front loading washing machines, for a gently efficient and effective wash.

To find out more please visit http://www.southernlion.com.my or call our customer care line at 1800-88- 0133.

Among the 16 charity homes are:-
  • Rumah Superkids
  • Pertubuhan Rumah Anak Yatim Daerah Kuala Muda

  • Society of St. Vincent De Paul and Raumah Ozanam
  • Rumah Trinity

  • Rumah Sayangan
  • Rumah Victory Children & Youth Home
  • Rumah Anak Yatim Nur Qaseh Taman Melawati

  • Pertubuhan Kebajikan Baitul Maghfirah
  • Pusat Kebajikan Care Haven
  • Pertubuhan Kebajikan Puspanesam

  • The Salvation Army Children Home
  • Persatuan Kebajikan Anak Yatim islam Pulau Pinang

  • The Salvation Army Children Home
  • Rumah Anak Yatim Nur Kasih Ipoh

  • Badan kebajikan Anak-anak Yatim dan Miskin Nadwah
  • Rapha Children & Homes

About Southern Lion Sdn Bhd
Southern Lion Sdn. Bhd. is a 50/50 joint venture company between Lam Soon (M) Bhd and LION CORPORATION, Japan. It continuously improves the quality of life of Malaysia consumers by offering household products of innovative concepts at affordable prices ranged from fabric care, home care and beauty care to oral care. Southern Lion is the first detergent manufacturer to be ISO 9001 certified.

5 December 2016

PSA roadshow by The Malaysian Society of Infectious Diseases and Chemotherapy (MSIDC) supported by Sanofi Pasteur cuts through the ‘white noise’ of dengue reporting to engage the public on good dengue prevention habits 
While DENGUE awareness is high, poor attitudes remain. The public run the risk of becoming immune to the impact of dengue infection on their lives, families and communities by treating them as ‘white noise.’ As recently as last month, public sentiment remains indifferent to dengue, a painful and debilitating disease that can affect quality of lives up to six weeks post recovery. “I have heard stories about dengue but we never really did anything about it at home because we did not think it would affect us,”2 is one current example of public response to dengue.

Enter MR.DENGUE, The Unwanted Guest, a public service awareness roadshow by The Malaysian Society of Infectious Diseases and Chemotherapy (MSIDC) supported by Sanofi Pasteur. The campaign aims to cut through this ‘white noise’ of indifference through the use of satirical humour to catch the attention of the public on social media. Once he has your attention, he provides information about dengue fever, empowering the public with tools to protect themselves from the disease.

MR.DENGUE makes the invisible, visible. He represents the hidden dengue threat that is around all the time. It makes for playful education, and a more evocative portraiture of the disease which is a fresh way to communicate dengue prevention with the public,” said Baptiste De Clarens, Managing Director for SANOFI PASTEUR MALAYSIA, Singapore and Brunei. 

“Since the introduction of Mr. Dengue in February, he has been busy showing what he’s all about, what he will do to you.  He has also been sharing his "exploits" by hijacking twitter conversations and spreading his message of ‘mozzie domination’ on Facebook. Between April to July this year, the campaign garnered more than 2.7m impressions online, supported by initiatives with key media partners. And with the concourse roadshow here at Sunway Pyramid this weekend, we hope to reach out to many more Malaysians. Additionally, Malaysians can ‘meet’ Mr. Dengue by liking his Facebook page - www.facebook.com/mymrdengue. Spread the news about Mr. Dengue on your social media and he might just pay you a visit,” he added.

According to MSIDC (Malaysian Society of Infectious Diseases and Chemotherapy), Malaysians are still not doing enough on the dengue prevention front. “We know this from recent reports on public sentiment. Malaysians need to remember that dengue affects every one of us regardless of age, sex, health or economic status. Don’t wait until it happens to you or a family member before you take preventive action. Every 3 minutes, 1 person in Malaysia is infected3.  So please do not think you will not get dengue at some point in your life,” said Prof. Dr Zamberi Sekawi.

Everyone has a role to play in preventing dengue and protecting their families against the burden of the disease. Amongst the top tips shared by MSIDC and host and spokesperson for the Mr. Dengue campaign, Jason Leong during the media launch today were:

·         Practice vector control
o   Frequent clearing of stagnant water
o   Killing mosquitoes using insecticides
o   Use of tight-fitting lids or mesh on water storage containers
o   Solid waste management
·         Take steps to reduce risk of being bitten by an infected mosquito
o   Try to wear clothing that reduces skin exposure during daylight hours
o   Use repellents on exposed skin or clothing
o   Install mosquito nettings on windows
o  Insecticide aerosols, mosquito coils or other insecticide vaporisers and air conditioning can be used inside.

Also present at the media launch were representatives from the Ministry of Health and schoolchildren participating in the Dengue Patrol 2016 program. The schoolchildren took part in a ‘Battle’ quiz with host Jason Leong to ‘defeat’ Mr. Dengue, to the delight of the invited guests.

The Meet Mr. Dengue, The Unwanted Guest roadshow will be held at the Blue Concourse at Sunway Pyramid Mall from 12pm Friday 14th October to Sunday 16th October. The highlight of the roadshow is a Pac-Man-styled maze specially designed to be a training course for participants to equip themselves with tools to combat dengue. They will need to collect these tools and avoid being caught by Mr. Dengue’s ‘mosquitoes’ who will act as ‘ghosts’ in the Pac-Man-styled game. Learn fast, complete the course without ‘meeting’ Mr. Dengue’s minions and win special Mr. Dengue premiums! The public can also learn how to build their own mosquito traps as well as identify mosquito breeding areas in a home as part of the planned activities to encourage you and your family to practice good dengue prevention habits.
Head to www.facebook.com/mymrdengue and ‘like’ the page to receive dengue awareness and prevention information on your Facebook timeline. Download the ‘Protection Against Dengue’ brochure on the Meet Mr Dengue Tab at the Facebook page to keep up to date on dengue prevention habits.

Additionally, take the Dengue Readiness Quiz at www.denguemissionbuzz.org to find out how prepared you are against the disease
About Sanofi
Sanofi, a global healthcare leader, discovers, develops and distributes therapeutic solutions focused on patients' needs. Sanofi is organized into five global business units: Diabetes and Cardiovascular, General Medicines and Emerging Markets, Sanofi Genzyme, Sanofi Pasteur and Merial. Sanofi is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).

Sanofi Pasteur, the vaccines division of Sanofi, provides more than 1 billion doses of vaccine each year, making it possible to immunize more than 500 million people across the globe. A world leader in the vaccine industry, Sanofi Pasteur produces a portfolio of high quality vaccines that matches its areas of expertise and meets public-health demand. The company's heritage, to create vaccines that protect life, dates back more than a century. Sanofi Pasteur is the largest company entirely dedicated to vaccines. Every day, the company invests more than EUR 1 million in research and development. For more information, please visit: www.sanofipasteur.com or www.sanofipasteur.us

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