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TOP, the NO.1 detergent brand in Malaysia with its TOP Odour Buster variant
that uses
breakthrough Micro-Clean Tech™ technology
that cleans both visible and invisible stains.
Exercising is an important aspect of a healthy lifestyle. Unfortunately even after washing with regular detergent some exercise gears tend to have lingering sweaty odours. There is a solution we can pursue for a healthier lifestyle while taking on the challenge of cleaning the resulting odourous clothes.
TOP, the NO.1 detergent brand in Malaysia with its TOP Odour Buster variant that uses
breakthrough Micro-Clean Tech™ technology that cleans both visible and invisible stains.
Participants in the Score Run, the Spartan Race and the Brooks KL City
Run experienced the odour busting capabilities of TOP Odour Buster liquid
detergent as TOP was one of the co-sponsors of these runs, and provided TOP
Odour Buster 300gto more than 40,000 people.
Working from the premise that run participants would work up a heavy
sweat, TOP put its hard-working Odour Buster variant to the test. Feedback from
run participants who have used the product has been overwhelmingly positive.
The secret
to TOP Odour Buster’s odour banishing capabilities is TOP Micro-Clean Tech™‘s anti-sebum technology that pulls out trapped sweat
and sebum, as well as other trapped molecules from fabric cores.
The revolutionary formulation maintains the TOP
Anti-Malodour and Anti Mite-dust detergent functionalities that Malaysians have
come to know and trust from the brand.
Trapped sweat and sebum (body oil) molecules
cause the yellowing of white and light coloured fabrics, and dullness of
colored fabrics. These trapped sweat and sebum stains once broken down by
bacteria are the main cause of the unpleasant odour around armholes, sleeves
and collars, even after clothes have been laundered.
Just one wash with TOP’s Odour Buster liquid
detergent will revive and refresh even fabrics that have heavy sweat build-up by
removing trapped sweat stains to prevent 99.9% of odour causing bacteria from
growing,thanks to its Micro Clean Tech™ detergent technology. Laundry water
will be murkier as odour causing sweat and sebum, as well as other
stain-causing molecules are thoroughly removed.
Southern Lion Sdn Bhd General Manager, Ms Carmen
Foo said that TOP Odour Buster liquid detergent was developed in line with its
brand promise of Innovation for Better Living. The brand invests in consumer
insights to uncover real-life issues and increase the performance of its
products.
“As more Malaysians adopt
active lifestyles our consumers had highlighted that lingering sweaty odours on
laundered clothing was among their most pressing laundry issues. We responded
with TOP Odour Buster and put it to the test with participants of the Score Run, the Spartan Race and the Brooks KL City Run to very positive
results.”
“We were fully confident
that TOP Odour Buster could take on even the sweatiest of active wear. Many of
the participants who put our samples to the test have switched over because it
work,” she said.
“Active consumers understand the stress of washing their active wear
multiple times and still catching whiffs of sweaty odours. TOP Odour Buster
works to remove these trapped sweat stains and counter the bacteria that grows
in active wear for a refreshing clean scent and a confident wear,” Ms Foo added.
TOP Odour Buster is available at all retailers,
nationwide in 1.8kg, 2.7kg and 4kg
ABOUT SOUTHERN LION SDN BHD
Southern
Lion Sdn Bhd is a 50/50 joint venture company between Lam Soon (M) Bhd and LION
CORPORATION, Japan. It continuously improves the quality of life of Malaysia
consumers by offering household products of innovative concepts at affordable
prices ranged from fabric care, home care and beauty care to oral care.
Southern Lion is the first detergent manufacturer to be ISO 9001 certified.
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