2 December 2017

DON’T FIGHT AGING: ACTIVATE YOUR YOUTH

MURAD® PERFECTS THE SCIENCE OF RETINOL
WITH LAUNCH OF RETINOL YOUTH RENEWAL SERUM and NIGHT CREAM

Powered by its proprietary Retinol Tri-Active Technology, a breakthrough formula
that quickly targets visible signs of aging without harsh side effects
Murad®– the pioneering clinical skincare brand – launches the Retinol Youth Renewal Eye Serum, the new anti-aging powerhouse that quickly and visibly targets key signs of aging without any downtime or side effects.

Powered by Murad’s proprietary Retinol Tri-Active Technology, this fast-acting serum gently minimizes lines and deep wrinkles, firms, evens skin tone and boosts radiance for more vibrant, youthful skin. In a Murad-sponsored study, 93% of users saw a reduction in lines and wrinkles while 98% noticed smoother skin, and 87% noticed firmer skin after just two weeks of use.*

“Retinol is well-known as the gold standard anti-aging ingredient; that’s why my patients ask for it frequently,” said Dr. Howard Murad, founder of Murad.  “However, I saw a significant need for a new product that worked more quickly and won’t cause irritation and dryness. After years of research and development, I’m proud to say we have finally perfected the science of retinol with this revolutionary serum.”

While many retinol products rely on a single form of retinol and can take several weeks to become noticeable, Murad’s unique formula features a combination of three retinol technologies to deliver quick and visible results without any irritation. As a result of this three-pronged system, Retinol Youth Renewal Eye Serum delivers the optimal levels of retinol by working faster, delivering sustained results, and boosting efficacy.

The Retinol Tri-Active Technology works in three ways: 

1.      Fast-Acting Retinoid: Accelerates results by quickly boosting cellular turnover;
2.      Time-Released Retinol: Encapsulated in a lipid shell that slowly melts onto the skin, it delivers consistent, sustained levels of retinol over time;
3.      Retinol Booster: Enhances efficacy by acting like a magnet to help enhance skin’s receptivity to retinol’s benefits.
4.       Peptide-rich Red Algae Extract improves skin firmness and elasticity while soothing skin in the Night Cream

Adding to its groundbreaking formulation, Murad’s Retinol Youth Renewal Eye Serum is also among the first to adopt the use of Swertia Flower Extract, an ingredient native to the Himalayas and recognized for its ability to aid in the regeneration of skin cells after a burn. This extract, when paired with other active ingredients, reduces irritation and gently soothes the skin. Retinol Youth Renewal Serum also features Hyaluronic Acid Spheres to hydrate and immediately plump and smooth skin.

Retinol Youth Renewal Eye Serum (RM 478 30mL), and Night Cream (RM 428, 50mL)  will be available on Murad.com.my, Murad flagship stores, Sephora and salons nationwide beginning January, 2018. For more information on Retinol Youth Renewal Serum or any other Murad products, please visit Murad.com.my or find us on Facebook, Twitter, Instagram, YouTube and Pinterest.

Connected Beauty
Murad’s visionary approach to skincare is founded on the simple truth that living younger is a choice you can make every day. 

We believe youth is a reflection of how you feel, how you look and how you live, because every aspect of your life is as interconnected as every cell in your body. That’s why everything we do at Murad is designed to help activate youth through hydration at the cellular level.

Murad—a connected life is a beautiful life.

*In a Murad sponsored study. Individual results may vary.

ABOUT MURAD, INC.
Founded in 1989, Murad is a pioneering clinical skincare brand dedicated to youth-building through hydration at the cellular level. Backed by 19 unique patents and a 30-year legacy of research and clinical testing, Murad believes that every aspect of one’s health is as interconnected as every cell in the body. Murad offers a full range of sophisticated, high-performance products for home and spa, enabling millions of people to look, live and feel better every day.

For more information on Murad, log on to www.murad.com.my or Murad’s Facebook at Murad.Malaysia.


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