3 December 2017

BOOST PARTNERS WITH UNIVERSITI TEKNOLOGI MALAYSIA

Boost partners with Universiti Teknologi Malaysia
to create the country’s first “Cashless Campus”
Boost, an app-based innovative mobile wallet, today announced a milestone partnership with Universiti Teknologi Malaysia (UTM) to create Malaysia’s first “Cashless Campus”.

With Boost activated on smartphones, all 25,000 students and faculty members across UTM Kuala Lumpur and Skudai campuses will be able to use the mobile wallet as the single mode of payment for all on-campus purchases.

As the institution that is acclaimed for being at the forefront of engineering and technological knowledge, UTM is yet again breaking ground by going fully cashless and by being a test bed towards a cashless Malaysian society of the future.

At the same time, Boost, developed by Axiata Digital, is revolutionising the way consumers transact in today’s increasingly digital and mobile world. Combining the lifestyle needs of consumers and cutting edge digital technology, Boost makes cashless transactions easier, faster, more secure as well as provide an overall more rewarding experience for consumers.

The partnership was commemorated in an official signing ceremony executed by Professor Dr Azlan Abd Rahman, Deputy Vice-Chancellor (Development) of UTM, Christopher Tiffin, Chief Executive Officer of Boost, as well as En Dick Hilmi bin Dato Hassan, Chief Executive Officer of Zen Trillion Sdn Bhd, the sole merchant acquisition partner of UTM and Boost. 

Professor Dr Azlan Abd Rahman, Deputy Vice-Chancellor (Development) of UTM, said, “We are honoured to be partnering with Boost to provide our students with a more enjoyable and seamless digital lifestyle allowing for easy purchases, money transfers, mobile top-ups and digital gifts. Beyond this, Boost’s unique reward-based experience offers students a greater value in going cashless on campus.”

“In line with UTM’s vision to be recognised as an influential world-class centre of academic and technological excellence, we aim to transform all our services to be easily accessed through digital means. This partnership marks the beginning of our initiative as we move towards being a fully digital campus. We are also proud that this initiative, led by Professor Dr. Sevia Mahdaliza Idrus, Faculty of Electrical Engineering, is also receiving recognition and support from the Ministry of Higher Education and the Malaysian Communications and Multimedia Commission. This is a very exciting time for us as we cement our status as a “Cashless Campus” and pave the way towards a new digital lifestyle,” continued Professor Dr Azlan Abd Rahman.
“Backed by Axiata’s vast expertise in digital technology across Asia, Boost is at the frontier of the digital economy and one of the fastest growing mobile wallets in the market. Our partnership with UTM signifies more than just a venture, it also represents a new and exciting way for Malaysians to move forward in the digital world. We believe this is only the beginning of an exciting journey as we look to form more strategic partnerships in the future to educate and instil trust in consumers on the reliability, safety and security of e-wallet applications,” said Christopher Tiffin, CEO of Boost.

Boost users can pay for purchases at selected merchants at both physical outlets as well as online merchants, without the hassle of cash or card payments. From the weekly pasar malam to popular food trucks to well-loved food courts, users can enjoy a hassle free, cashless transaction just by using the app. Boost has been purposefully developed following a human centred approach that takes into account the user experience using the mobile application.

Android users can download Boost from the Play Store while iOS users can download from the App Store. For more information, check out the website at https://www.myboost.com.my/ or follow Boost on Facebook (https://www.facebook.com/myboostapp/) and Instagram (https://www.instagram.com/myboostapp/)


 About Boost
Boost is a mobile lifestyle wallet that aims to revolutionise the way consumers transact on a daily basis. Combining lifestyle needs and cutting edge digital technology, Boost strives to make transactions easier, faster, more secure & overall a more rewarding experience for consumers.

Boost officially launched in January 2017, as a platform that digitised one of the telco’s core services - the way prepaid users top up their mobile credit. With Boost, users begin their journey by adding money into the app via credit card, debit card, or any of our 17 online banking partners. Next, they select the desired amount of prepaid top up & it’s done. It’s really that easy! All prepaid users regardless of network can top up their mobile credit anytime, anywhere, within seconds.  No more visits to the stores and keying in the 16-digit pin. Prepaid users also get to enjoy a cashback! Just shake the phone (literally) to get the cashback. This rewarding experience sets Boost apart from any other mobile prepaid top up app.

In June 2017, Boost launched “Digital Shop”. Boost users are able to buy digital vouchers from their favourite brands at great deals/discounts from Boost’s partners. There are a variety of vouchers to cater to several segments such as:

         The Gamers – we offer game credits top up for Steam Credits, Garena, MOL Points, PlayStation, Asphalt8.
         The Online Shopaholics – 11Street, Lazada, Zalora and Shopee cash vouchers at up to 20% off.
         The Foodies – Tealive, Boost Juice, myBurgerlab, KGB (Killer Gourmet Burgers), Inside Scoop, The Chicken Rice Shop, La Juiceria, Krispy Kreme – at up to 25% off.
         Music, Dramas & Movie lovers – get monthly subscription from Spotify, Joox, Dimsum, and Tonton. Plus, MBO cinema vouchers at 20% off.

On top of purchasing these vouchers, Boost users can also send them as digital gifts to their loved ones. We introduced this cool new feature during Hari Raya, encouraging a new way of gifting “Duit Raya” in the form of vouchers instead of the conventional method. These vouchers can also be sent as gifts to friends & family with personalised wrappers & messages.

Boost allows users to pay via their mobile phone at participating locations without the hassle of using physical cash or cards. You can pay with Boost at selected locations in Klang Valley like at the“pasar malam”, food courts and food trucks, with more places coming soon. In addition, Boost users can send money to one another without paying for interbank charges and regardless of their mobile networks. Our mission is to encourage Malaysians to go cashless, and we aim to achieve this by making Boost the preferred cashless payment method anytime, anywhere.

About Universiti Teknologi Malaysia (UTM)
UTM is a leading innovation-driven entrepreneurial research university in engineering, science and technology located both in Kuala Lumpur and Johor Bahru, Malaysia. It is renowned for being at the forefront of engineering and technological knowledge and expertise. UTM as the biggest postgraduate research university in technology has also established a reputation for innovative education and cutting-edge research, with a vision towards the development of creative human capital and advanced technological innovation.

About Axiata Digital
Axiata Digital, the digital services arm of Axiata Group Berhad, was established to support the increasingly digital lifestyle of Axiata consumers. In just four years, this portfolio now consists of 30 digital brands, servicing growing demands in mobile money, mobile insurance, mobile advertising, e-commerce, entertainment and education among which are Boost11st, StoreKing, BIMA, AdKnowledge AsiaYonder Musicand WSO2.Telco.

About Zen Trillion Sdn Bhd
Zen Trillion Sdn. Bhd. is an ICT company that deployed SMSParkir (a comprehensive end-to-end Parking Management System) that was developed by UTM and deployed by Majlis Perbandaran Johor Bahru Tengah and few other local councils.

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