20 October 2017

SK-II LAUNCHES THEIR FACIAL TREATMENT ESSENCE - CHANGE DESTINY LIMITED EDITION

@SKII #YourStatementYourBottle
Prestige skincare brand SK-II makes a bold statement this festive season as it debuts its latest limited edition bottle --the SK-II Facial Treatment Essence - Change Destiny Limited Edition to celebrate women who have chosen to define their own destinies and live life on their own terms.
SK-II: CHANGE IS IN ALL OF US
SK-II: BE THE PERSON YOU DECIDE TO BE
The iconic SK-II Facial Treatment Essence features a dramatic make over with three unique Change Destiny mantras“Be the Person You DECIDE To Be”, “CHANGE is in All of Us” and “DESTINY is a Matter of Choice” individually emblazoned across all-white bottles.

In collaboration with three pop culture giants – Chinese singer-songwriter Dou Jing TongK-Pop star Choi Soo Young from Girl’s Generation (SNSD) and top Japanese actress Haruka Ayase, SK-II will be unveiling a statement film that vividly brings to life the#ChangeDestiny attitude.

In the spirit of celebrating individual choices, SK-II encourages women to make their commitment and declare their statement with the bottle that best represents their personality with the hashtag and rallying cry #YourStatementYourBottle on social media.

The SK-II Facial Treatment Essence Limited Edition Bottles will be available in stores from November 1stto December 31st, 2017. Prices are shown as below:
SK-II Skin Revitalizing Set – RM 870
SK-IIFacial Treatment Essence 230ml, 
SK-IIFacial Treatment Clear Lotion 160ml, 
1 piece of SK-II Facial Treatment Essence Mask, and 
SK-IIR.N.A Power Cream 50gm

SK-II Radiant Aura Set – RM 1,212
SK-IIFacial Treatment Essence 230ml, 
SK-IIGenOptics Aura Essence 30ml, 
SK-IICellumination Mask in Lotion 100ml, 
SK-IICellumination Deep Surge Ex 15gm, and 
1 piece of SK-IIWhitening Source Derm-Revival Mask

About SK-II Facial Treatment Essence
Unchanged for over 35 years, Facial Treatment Essence is SK-II’s iconic bestseller made up of over 90% PITERA™, a natural bio-ingredient containing vitamins, amino acids and minerals.

With over 50 micro-nutrients, the signature ingredient PITERA™ helps condition skin to retain its natural functions*, boosting hydration and keeping skin smooth, radiant and moisturized.

*Functions of healthy skin under normal conditions

About SK-II
For more than 35 years, SK-II has touched the lives of millions of women around the world byhelping them to #changedestiny through the miracle of crystal clear skin and life. The fascinating story behind SK-II began at a sake brewery in Japan, where scientists noticed the elderly workers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the signature ingredient PiteraTM, a naturally-derived liquid from the yeast fermentation process.  Since then, SK-II with PiteraTM has become a special secret shared by celebrities such as Cate Blanchett around the world, transforming skin along the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience critical to crystal clarity. A leading skincare brand in 13 markets, SK-II continues to deliver the transformative power of crystal clear skin and life through well-loved products including the SK-IIFacial Treatment Essence, R.N.A.POWER and GenOptics Aura Essence.

For the latest news and in-depth information, please visit http://www.sk-ii.com.
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