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| To Celebrate the Treasured Malaysian Staple and Dispel the Myth that Rice is the Cause of Common Diseases |
For
generations, rice has been an important staple food for millions of people,
especially Asians. On October 10th, the important Malaysian
staple finally received the long-deserved recognition with “The Rice Day”. This
is the first time rice is given its own special day of celebration and
appreciation. Jasmine Food Corporation in-collaboration with Tefal jointly launches
a new annual event called “The Rice Day”. The objective of “The Rice Day” is to
educate the public about the healthy benefit of consuming rice and to dispel
the misunderstanding that rice is the root cause of some modern diseases such
as diabetes. Jasmine Food Corporation will showcase its healthy range of rice
products during the event, supported by Tefal the world-renowned cookware and
small home appliances maker.
The event was launched on October 10th,
2017 at the Ground Floor Centre Court, Old Wing Concourse of 1 Utama Shopping
Mall from 11AM to 2PM and was graced by Abdul Karim MD Lassim, Chairman of
Jasmine Food Corporation. “Rice is eaten everyday by Malaysians, while we are
heading towards becoming a healthier nation, we should learn more about the
foods that we consume. Jasmine and Tefal’s efforts in giving rice the
recognition that it truly deserves are commendable, and it is heartful for us
to start commemorating The Rice Day annually.”
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| NASI LEMAK BY CHEF FAMI |
Being the national staple food, rice is present in
various local dishes popular with Malaysians, such as nasi lemak, nasi kerabu,
nasi kandar and more. It’s common for many locals to eat rice daily as it is a
main source for carbohydrates and energy. Despite it being a Malaysian
favourite, many have been led to believe that rice causes many common diseases.
Therefore, Jasmine and Tefal are committed to explain to consumers that rice can
still be a healthy choice. With healthy varieties such as those from the low
glycaemic index range, consumers can enjoy rice without worrying about the
negative effects on their health.
“The joint efforts between Jasmine Food Corporation
and Tefal to organise “The Rice Day” is to dispel the misunderstanding of
public perception toward rice as the root cause of common disease, which is not
scientifically proven. Also to promote the varieties of rice are available in Malaysia
marketed by Jasmine,” said the Chief Executive Officer of Jasmine Food
Corporation Sdn Bhd, Mr. Lim Swee Keat.
¹Scientific research has proven that rice is not the main cause for
cardiovascular diseases such as diabetes. “As a leader in kitchenware and
cooking products, we want to continue to be involved in the makings of iconic
local and healthy dishes for your loved ones,” says Jack Wong, Country Manager
of GROUPE SEB Malaysia. “We aim to debunk this myth about rice being the cause
of diseases through our healthy, modern and practical cooking technology.”
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| CHEF FAMI TAUFEQ |
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| CHEF LILI SULAIMAN |
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| CHEF MARTIN YAN |
“The Rice Day” is supported by Ministry of Agriculture and Padiberas
National Bhd. The week-long event will be held from 9th to 15th
October 2017 and is jam-packed with activities for mall-goers to enjoy with
their family. To further highlight the campaign’s effort in being a delicious
but healthy affair, attendees can also look forward to free health screenings
conducted by the National Heart Institute and join health seminars with talks
by trusted nutritionists and fitness instructors. Other activities to look
forward to during the week-long event will be cooking workshops,
demonstrations, Jasmine rice sample pack giveaways, lucky draws by Tefal and a
rice milling exhibition.
ABOUT JASMINE
Jasmine Food
Corporation Sdn Bhd is a leading rice brand in Malaysia. With a stable of over
25 products, Jasmine is the brand of choice among consumers today. The brand is
trusted and recognized for both its quality and commitment to consumers.
Emphasis on the consistency of quality is an ongoing commitment at Jasmine.
Jasmine
markets a comprehensive range of rice products that meet the needs of the
various consumer segments. Among the products are white, fragrant, brown,
basmathi, calrose and glutinuous rice types. These can be obtained from all
hypermarkets, supermarkets, minimarkets, sundry shops and medical shops around
the country.
For more
information about Jasmine Food Corporation Sdn Bhd, please visit the official
website at www.jasmine.com.my or official
Facebook page facebook.com/jasminefoodcorporation.
ABOUT TEFAL
Tefal invented
the first non-stick frying pan in 1954 and it is now world’s number 1 household
brand in non-stick cookware as well as the world leader in pressure cookers,
electrical cooking appliances, food and beverage preparation, irons and scales.
Today, Tefal operates in more than 150 countries and remain committed to offer
ingenious products to make cooking simpler and rewarding. Tefal is one of the
brands under GROUPE SEB.
For more information about
Tefal, please visit the official website at www.tefal.com.my or official Facebook page facebook.com/mytefal.
WEBPAGE
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¹The American Journal of Clinical Nutrition (16 April 2014). Rice
consumption is not associated with risk of cardiovascular disease morbidity or
mortality in Japanese men and women: a large population-based, prospective
cohort study. Source from http://ajcn.nutrition.org/content/100/1/199.full
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