16 October 2017

GREAT EASTERN VIPER CHALLENGE GOES TO CYBERJAYA

SetiaHaruman plays host to the season finale of Asia’s biggest obstacle 
event spanning 20km and 20 obstacles in Cyberjaya
Head of Corporate Strategy Division of Setia Haruman Sdn Bhd, Puan Siti Mariam Mohd Desa (second from right), Operations Director of Viper Challenge, Simran Latif (centre), Assistant General Manager (Strategic Communications) of Setia Haruman Sdn Bhd, Melissa Teh (far right), Commercial Director of Hamburger Pictures Asia Sdn Bhd , Miyeera Navaretna (second from left) and Internal Operations for Viper Challenge, Faizal Ariff (far left) posing for a photo op during the Great Eastern Viper Challenge Cyberjaya 2017 Press Conference. 
The highly coveted obstacle course event, Viper Challenge, will hit Cyberjaya on 2nd December 2017. Named the Great Eastern Viper Challenge Cyberjaya 2017, this will be the Viper Challenge Series Finisher for the year and their biggest event of the year – boasting a brand new lineup of obstacles spanning a total of 20km.

The Great Eastern Viper Challenge Cyberjaya 2017 does not only mark Viper Challenge’s first time in Cyberjaya but it also signals the final leg of Cyberjaya’s year-long 20th anniversary celebration – giving another meaning to ‘series finisher’.

Throughout the year, Cyberjaya played host to a myriad of events under the organisation of SetiaHaruman, the city’s Master Developer, along with other stakeholders to showcase the possibilities that Cyberjaya has got to offer. Sports events in particular have been a common feature in the city, thanks to its vast and spacious roads and abundant greenery designed to encourage an active lifestyle among its community.

“It has been a fantastic year-round for Viper Challenge with six events covering a total distance of 69km and 20 obstacles giving satisfaction to participants from all over the world,” said Original Bootcamp SdnBhd Chief Executive Officer (CEO), Selva Kumar.

He added,“What better way to draw the curtains than to have our grand finale in a place as unique as Cyberjaya. I am certain that each and every one of us – including the sponsors, to the event crew,partners and most importantlythe participants can look forward to a great experience in Cyberjaya just as in the previous five Viper Challenge series this year.”


“We are happy to be the venue host for Viper Challenge as it allows more fitness enthusiasts to get acquainted with Cyberjaya as a sports venue. We have hosted numerous sports events in the past, but Viper Challenge will be our largest event to date. We are definitely very excited to see it all take place. This collaboration could not have come at a better time as we close our 20th anniversary celebration,” said SetiaHarumanSdnBhd Chairman, Ahmad Khalif bin Mustapha Kamal.

Organised by Original Bootcamp SdnBhd, the homegrown Viper Challenge series is known for its physically demanding obstacles lined up in a route with a distance of at least 7km. This December, an estimated 15,000 participants will come together in Cyberjaya to take on Viper Challenge’s longest route to date.

Playing a pivotal role as title sponsor in the Cyberjaya leg and three other installments is Great Eastern Life. The partnership with Great Eastern Life in the past two years is an initiative under the brand’s Live Great Programme, the first ever health and wellness programme by an insurance company in the region which aims to help Malaysians live healthier and better.

Malaysia Major Events, a division of Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture, Malaysia (MoTAC) has continuously pledged its support towards Viper Challenge right from the beginning as the event continues to be a hit especially among hard core obstacle enthusiasts.

The Viper Challenge series successfully recorded a total of 40,000 participants last year and anticipate 60,000 participants by December 2017. The 2017 edition consists of six instalments, starting with Viper Challenge Singapore in February and then Penang, Johor, Genting Highlands, and Shah Alam before finally coming to a close in Cyberjaya.

For more information about Viper Challenge, please visit www.viperchallenge.com.

ABOUT VIPER CHALLENGE
Known as Asia’s Largest Obstacle Course Running event, Viper Challenge is a brainchild of Original Bootcamp SdnBhd, a progressive and dynamic company that is also known for their fitness program.

Started in 2013, Viper Challenge has now become immensely popular, with frequent Sold Out events and currently have over 120,000 enthusiasts participating in their events locally and internationally.

Viper Challenge events have multiple formats, catering to the masses as well as the elite few. From the more family oriented REVRUN to the mentally and physically demanding VIPER 2 FOUR, Viper Challenge is known to push the boundaries of not just physical events, but also the landscape of health & fitness in the region.

The Viper Challenge is supported by Malaysia Major Events, a division of Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture, Malaysia (MoTAC).

ABOUT SETIA HARUMAN SDN BHD
SetiaHarumanSdnBhd is the Master Developer of Cyberjaya entrusted with the responsibility of ensuring that Cyberjaya is properly planned and developed with world class infrastructure and amenities to make it a sought-after location to attract Multi-National Companies to locate their businesses in Cyberjaya.

SetiaHaruman also undertakes the development of properties such as office buildings, retail space and apartment suites to meet the market’s demand. Apart from being a Master Developer of Cyberjaya, SetiaHaruman also wears the hat as a Property Developer and have constructed commercial, residential and enterprise buildings to meet the demands of the thriving community in Cyberjaya.

SetiaHaruman aspires to be a City Developer that builds cities that shape future communities through the provision and development of tech-enabled and innovative cities that enrich people’s quality of life. More information on SetiaHarumanSdnBhd can be obtained from its corporate website www.setiaharuman.com

ABOUT GREAT EASTERN LIFE ASSURANCE (MALAYSIA) BERHAD
Great Eastern Life began its operations in 1908 as a branch office of The Great Eastern Life Assurance Company Limited.  The Malaysian operations were subsequently transferred to a locally incorporated public company, Great Eastern Life Assurance (Malaysia) Berhad under the Scheme of Transfer of Business.  The Company was certified by The Malaysia Book of Records in 1998 as “The Oldest and Largest Life Insurer” in Malaysia.

With more than a century of experience and solid financial foundation, Great Eastern Life has RM70.1 billion in assets, over 3.0 million policies in force and a network of 17,000 agents nationwide as at 31 December 2015.  To date, Great Eastern Life has 21 operational branch offices and products include life insurance plans, investment-linked plans, mortgage protection, business protection, employee benefits, medical insurance and group health benefit schemes.  Great Eastern Life Assurance (Malaysia) Berhad is a wholly-owned subsidiary of Great Eastern Holdings Limited (GEH) and its ultimate holding company is Oversea-Chinese Banking Corporation Limited (OCBC).
ABOUT GREAT EASTERN HOLDINGS LIMITED
Great Eastern is the oldest and most established life insurance group in Singapore and Malaysia. With S$68.1 billion in assets and over 4 million policyholders, it has three successful distribution channels - a tied agency force, bancassurance, and a financial advisory firm, Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei and has a presence in China as well as a representative office in Myanmar.

It was named Life Insurance Company of the Year at the Asia Insurance Industry Awards in 2011 and 2013 by Asia Insurance Review. The Great Eastern Life Assurance Company Limited has been assigned the financial strength and counterparty credit ratings of "AA-" by Standard and Poor's since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the largest private sector asset management companies in Southeast Asia.

Great Eastern is a subsidiary of OCBC Bank, the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC Bank has been ranked Asean’s strongest bank and among the world’s five strongest banks by Bloomberg Markets for five consecutive years since the ranking’s inception in 2011.

For more information, please visit greateasternlife.com

ABOUT ORIGINAL BOOTCAMP SDN. BHD.:
Original Bootcamp Sdn. Bhd. is an outdoor-based group fitness training system. It is the first of its kind in Malaysia that offers a creative infusion / blend of heart-thumping HIIT (High-Intensity Interval Training), Cross Training, Kettlebell-inspired concepts and bodyweight drill progressions that are structured on the scientific principles of strength and conditioning. Led by a dedicated team of professionals made of Sports Science minds, certified strength and conditioning specialists and experienced trainers, the boot camp focuses on a variety of high-intensity workouts whilst implementing unique training tools such as tyres, ropes and sandbags. This group fitness training system takes place from Monday to Saturday with specific schedules in place for its venues at the KLCC Park, KL Padang Merbok and the PJ Padang Astaka. Original Bootcamp have previously conducted corporate trainings for Air Asia, New Straits Times, TV3, Maxis, Fly FM, Astro, Shell and Ambank to name a few. For further information, please log on to http://www.bootcamp.com.my/index.php

ABOUT MALAYSIA MAJOR EVENTS 

Malaysia Major Events(MME) is a division of Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture, Malaysia (MoTAC).MME was established under the Government’s Economic Transformation Programme (ETP) to identify, promote, facilitate as well as support viable international events to be staged in Malaysia. With its main objective to enhance Malaysia’s economic growth and profile, MME is also tasked to identify and support major event bids for sports, arts, lifestyles and entertainment events and provide assistance to home-grown and home-hosted events in order to further strengthen Malaysia’s global appeal as the venue of choice for major events in the region. MME also acts as a conduit between the public and private sectors in ensuring seamless processes are achieved through synergistic relationships with diverse event stakeholders in staging successful events in Malaysia.
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