16 August 2017

CADBURY DAIRY MILK AND OREO COMES AS ONE - CADBURY DAIRY MILK OREO

Two of Malaysia’s most loved brands, CADBURY DAIRY MILK and OREO 
are coming together with the new 
Cadbury Dairy Milk Oreo premium chocolate
Fans of Cadbury Dairy Milk? Or Oreo? 
Imagine Cadbury Dairy Milk and Oreo together? What happens? Magic in an explosive way!!!  Mondelēz Malaysia, a part of global snacking powerhouse, Mondelēz International (Mondelēz), took another step into coming out with a innovative idea in the premium chocolate category with the launching of Cadbury Dairy Milk Oreo.

Cadbury Dairy Milk Oreo which is already widely loved in several international markets is a delicious combination of Cadbury Dairy Milk chocolate and the delicious crunchiness of Oreo cookies, held together by a flavoured cream filling that promises to excite in every bite!
CADBURY DAIRY MILK OREO:
VIKRAM KARWAL, ASSOCIATE DIRECTOR
Speaking at the launch, Vikram Karwal, Associate Director - SEA Chocolate said, “Our company’s purpose is to create delicious moments of joy for our consumers. Combining these two iconic brands to create the Cadbury Dairy Milk with Oreo is a natural fit and builds on the best-loved features of each product. Cadbury Dairy Milk levels up your favourite smooth and chocolatey bar by adding a familiar crunch to your snacking time.”

After the successful launch of Cadbury Dairy Milk Marvellous Creations and Cadbury Dairy Milk Honeycomb and Nuts, Mondelēz Malaysia is taking innovation one notch higher by combining two of its global brands into one product. With this launch, Mondelēz Malaysia has yet again combined its deep consumer insights, global expertise in chocolate and breakthrough innovation capabilities.

Vikram added, “To become the best snacking company in the world, we are always exploring different avenues to create and maintain consumer excitement - injecting more joy, surprise and delight into the world’s most loved confectionery. Consumers are always looking for new formats and eating experiences and given our global leadership in chocolate, we are well positioned to identify and bring some of our leading brands to Malaysia. We see the launch of Cadbury Dairy Milk Oreo as a huge opportunity to expand our chocolate footprint in this region.”
Having launched in many countries, Cadbury Dairy Milk Oreo has done exceptionally well in attracting new consumers and long standing Cadbury and Oreo fans. The unprecedented growth of the chocolate market in the Southeast Asia region is attributed to the preferences of taste for new innovative products, the snacking behaviour of the younger consumers and their spending power.

CADBURY DAIRY MILK OREO:
ELAINE, BALLERINA & NOTAIRLIFTZ, RAPPER
"Today, Mondelēz International is a global snacking powerhouse with an unrivalled portfolio of leading regional and local brands. We are always focused on innovating and diversifying our product portfolio to meet the changing demands and expectations of consumers. By doing so, we are able to continue growing our impact within the market, while extending our commitment in creating moments of joy and empowering consumers’ to make informed choices of their preference.” Vikram concludes.
CADBURY DAIRY MILK OREO:
EMCEES OF THE DAY-RYAN & HUNNY
CADBURY DAIRY MILK OREO:
PACKING 130gm
The new Cadbury Dairy Milk Oreo is available in major Hypermarkets and Supermarkets, nationwide with a recommended selling price of:
● RM 3.30 for 40g
● RM 4.20 for 60g
● RM 8.90 for 130g

For more information on Cadbury Dairy Milk Oreo, check out their Facebook page at https://www.facebook.com/CadburyMalaysia/ 
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately USD30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.

About Mondelēz Malaysia
Mondelēz Malaysia (formerly known as Kraft Foods Malaysia) is the nation’s Favourite Snacking Company and home to iconic brands such as Oreo, Cadbury Dairy Milk, Tiger Biskuat, Jacob’s, Chipsmore, Choclairs and Twisties. For generations, our brands have been trusted by Malaysians for their quality, safety and taste. With over 1,600 employees and three manufacturing plants in Shah Alam, Johor Bahru and Prai, we work together every day to Create Delicious Moments of Joy by sharing the world’s most favourite brands of snack foods with our consumers. Over the years we’ve been known as Kraft Foods – one of the fastest growing food companies in the world. As of 1 July 2013, we are known as Mondelēz International. Mondelēz Malaysia is a part of the Mondelēz International group of companies. 

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