20 July 2017

THE SKY IS THE LIMIT UP IN SKYAVENUE, GENTING HIGHLANDS

SkyAvenue Mall at Resorts World Genting brings a 
whole new experience in retail therapy
Branded a new-concept lifestyle mall, SkyAvenue consistS of 1.434 million sq ft of gross floor area tenanted by an eclectic cohort of retail options and F&B establishments aimed at appealing to the captive market of Resort World Genting’s of over 20 million visitors annually. SkyAvenue offers 616,079 sq ft of lettable space over five floors which will be helmed by 168 tenants and 160 brands once SkyAvenue is fully opened by 2018.

SkyAvenue is a unique retail concept because it was conceived as an amalgamation of the things that Resorts World Genting do best: entertainment, dining and retail catered specifically to Resorts World Genting varied visitor profile.

Retail at 6,000 feet above sea level is quite different from retail in the city or the suburbs. People who come to Genting come for the experience – the cool weather, the proximity of things to each other, the ease of connectivity, and that little bit of excitement which comes from them knowing that this is no ordinary place.

Knowing our visitor profile,  our retail offerings had to be eclectic but well-planned. There was a clear need for brands across the affordability spectrum, from the impulse purchases to the aspirational brands. That is why SkyAvenue was designed by levels, with a clear-cut personality to each storey.

The first floor of SkyAvenue is dedicated to all things gastronomic, with a good mix of quick service restaurants, cafes, food kiosks, mid-range and bespoke food outlets. A total of 35 F&B tenants are represented on the first floor including Dragon-i, Din Tai Fung, Royale Vietnam, Dome, Morganfield's, Just Heavenly, Acme Bar & Coffee, Gong Cha, Kyochon 1991 and Tampopo.   Resorts World Genting has also bought the Malaysian franchises for three international F&B brands, namely London’s Burger & Lobster, the French Cafes Richard and American pizzeria Motorino. This floor is also home to the all new Picturehouse, a cinema harkening back to the golden age of film, where theatres were architectural icons.

The second floor is designated the luxury level. Tenants on this level will include some of the top luxury brands, outlining the breadth of personalities from the upper income and higher purchasing power market segment. This floor will open towards 4th quarter of 2017 into 2018.

The third floor of SkyAvenue is dedicated to High Street fashion and mid to upper range retail offerings. The 51 retailers include Padini Concept Store, Giordano, Swarovski, Kiehl's, Timberland, Adidas Originals, Austin Reed, Lovisa, Esprit, DC Comics Super Heroes, Mood Board, L'Occitane, Bonia, Tissot, Shu Uemura, Muse by Watson, SK-II, Thomas Sabo, Puma, and Samsung. Swedish outfitters H&M will open in September. The third level of SkyAvenue will also offer a duty-free shopping arcade soon.

The centre of the Resorts World Genting hub of connectivity is located on the fourth floor. SkyAvenue Station serves as the landing platform for Awana Skyway, the resort's new cable car system, making SkyAvenue the nexus between the retail and entertainment spaces and the hospitality component.

For the moment level four’s most enticing attraction is Malaysian Food Street, a retro-themed blast from the past food hall featuring Malaysia’s finest hawker fare spread over 40,000 sq ft, with 1,000 seats and five distinct zones, namely Little India, Malacca, Teluk Intan, Kuching and Chinatown. Each zone is characterised by replicas of things or places pertinent to the location. 

Q4 2017 will mark the opening of the alfresco dining. But already serving customers on this floor are San Francisco Coffee, Pappa Rich, Mr Lok Lok, Zok Noodle House, BarBQ Plaza, Go Noodle House, Palsaik, Zok Noodles House and Ah Yat Kitchen.

The ground and second floors will open in stages by the fourth quarter of 2017 through 2018.

In the meantime the entertainment experience is a fittingly spectacular Genting offering an electronic mood board consists of three-storey high LED walls made up of small LED modules to form wraparound screens at the concourse area at SkyAvenue. The screens have been placed in a way which immerses visitors into the panoramic sight and sound presentations projected on the screens. The immersive, nature-themed electronic presentation runs throughout the day.

For more information, call +603 2718 1118 or visit www.rwgenting.com
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