8 June 2017

AIRASIA FEMALE PILOTS TAKES NAELOFAR HIJAB TO THE SKIES

AirAsia female pilots with Neelofa showcasing the white 
Naelofar Hijab headscarf exclusively designed in partnership with the airline.
AirAsia and leading hijab brand Naelofar Hijab has unveiled a special collaboration with an exclusively designed hijab for the airline’s female pilots.

Beginning June 2017, muslim female pilots from AirAsia and AirAsia X will don the white Naelofar Hijab that is specifically tailored to meet their workday needs.

Rudy Khaw, Regional Head of Branding for AirAsia said, “This is the first time ever for AirAsia to collaborate with a designer to produce hijab wear for our female pilots. We are happy to work with Naelofar Hijab to create a piece that complements our female pilots’ look while providing enhanced comfort as they perform their duty. We are currently looking into revamping hijab designs for our ground staff as well.”

Neelofa, Founder of Naelofar Hijab said, “We are excited to work with AirAsia to redesign the hijab for their female pilots. Being given the opportunity to redesign the female hijab was very exciting and it gave us the opportunity to create a special piece that is comfortable, functional and stylish. Working closely with the AirAsia and their female pilots on every aspect of the design was a pleasant experience and we are happy with the final product.”

AirAsia female pilots were involved throughout the design process where they worked closely with Naelofar Hijab designers to create a functional, yet comfortable headscarf suitable for their day-to-day operations. Before being rolled out, prototypes undergo multiple wear testing by members of the airline’s pilots. Using fabric materials with enhancement properties, the new hijab allows great stretch and recovery for easy movement along with adornment of the signature Naelofar Hijab symbol in Swarovski crystals for a finishing touch.

About AirAsia
AirAsia, the leading and largest low-cost carrier in Asia by passengers carried, services the an extensive network of over 120 destinations. Since starting operations in 2001, AirAsia has carried more than 330 million guests and grown its fleet from just two aircraft to over 200. The airline is proud to be a truly Asean (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia, Thailand and the Philippines as well as India and Japan, servicing a network stretching across Asia, Australia and New Zealand, the Middle East and the US. AirAsia has been named the World’s Best Low-Cost Airline at the annual Skytrax World Airline Awards eight times in a row from 2009 to 2016. AirAsia was also awarded World's Leading Low-Cost Airline for the fourth consecutive year at the 2016 World Travel Awards, where it beat a field of full-service carriers to become the first ever low-cost carrier to win World's Leading Inflight Service.
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